Uploaded August 2026 | Updated September 2026, 2 hours ago
Introducing the name of our all-new midsize electric truck – Ford Fathom™, with a starting MSRP of $28,350* with standard-range battery. Sign up for updates here: ford.com/electric/fathom/.
Built from the ground up on the new Ford Universal Electric Vehicle platform, Fathom changes everything you know about EVs. It delivers standard BlueCruise capability**, a large, high-resolution touch screen, and a digital key, all while being projected to have more passenger volume than the Toyota RAV4 and being genuinely fun to drive.
Whether you're hauling your gear for a weekend adventure or navigating city streets, Fathom adapts to fit your life. It features intuitive interior technology and the undeniable value of a truly affordable electric vehicle.
It's not just a new truck. Ford Fathom delivers real benefits for anyone juggling a busy life.
Preorder information and full specs coming in 2027.
*Current Manufacturer Suggested Retail Price (MSRP) for base vehicle. Excludes $1,595 destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A/X/Z Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A/X/Z Plan.
**Available feature on select vehicles. BlueCruise requires an active plan or trial – see ford.com/bluecruise for details. Terms apply. BlueCruise is a driver-assist feature and does not replace safe driving or driver’s attention, judgment, and need to control the vehicle. Only remove hands in a hands-free Blue Zone. Always watch the road and be prepared to resume control. See Owner’s Manual for details and limitations.
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Connect with Ford: ford.to/FordMotorCompany
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About Ford:
The official YouTube channel for Ford Motor Company. Subscribe for weekly videos showcasing our vehicles, innovation and stories that inspire you to go further. Our videos are here for your knowledge, and you are welcome to use, share and embed links for all our videos, but the videos themselves are property of Ford Motor Company. You are not permitted to download any video and re-upload under any circumstances without written consent from Ford Motor Company.
youtube.com/user/Ford
Introducing the name of our all-new midsize electric truck – Ford Fathom™, with a starting MSRP of $28,350* with standard-range battery. Sign up for updates here: ford.com/electric/fathom/.
Built from the ground up on the new Ford Universal Electric Vehicle platform, Fathom changes everything you know about EVs. It delivers standard BlueCruise capability**, a large, high-resolution touch screen, and a digital key, all while being projected to have more passenger volume than the Toyota RAV4 and being genuinely fun to drive.
Whether you're hauling your gear for a weekend adventure or navigating city streets, Fathom adapts to fit your life. It features intuitive interior technology and the undeniable value of a truly affordable electric vehicle.
It's not just a new truck. Ford Fathom delivers real benefits for anyone juggling a busy life.
Preorder information and full specs coming in 2027.
*Current Manufacturer Suggested Retail Price (MSRP) for base vehicle. Excludes $1,595 destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A/X/Z Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A/X/Z Plan.
**Available feature on select vehicles. BlueCruise requires an active plan or trial – see ford.com/bluecruise for details. Terms apply. BlueCruise is a driver-assist feature and does not replace safe driving or driver’s attention, judgment, and need to control the vehicle. Only remove hands in a hands-free Blue Zone. Always watch the road and be prepared to resume control. See Owner’s Manual for details and limitations.
SUBSCRIBE: ford.to/SubscribeFordMotorCompany
Connect with Ford: ford.to/FordMotorCompany
Facebook: ford.to/FordMotorCompanyFB
Twitter: ford.to/FordMotorCompanyTW
Instagram: ford.to/FordMotorCompanyIG
About Ford:
The official YouTube channel for Ford Motor Company. Subscribe for weekly videos showcasing our vehicles, innovation and stories that inspire you to go further. Our videos are here for your knowledge, and you are welcome to use, share and embed links for all our videos, but the videos themselves are property of Ford Motor Company. You are not permitted to download any video and re-upload under any circumstances without written consent from Ford Motor Company.
youtube.com/user/Ford
