Digital Dragons | Alicja Zapalska - Building Accessible Communication @DigitalDragonsForGamedev | Uploaded 3 weeks ago | Updated 7 hours ago
What does successful accessibility in marketing look like? How do you decide on your first steps? How do you implement accessible features in communication without over-promising on the accessibility within your own game? Drawing on CD PROJEKT RED’s own experience with accessible marketing, this talk will cover these questions and more to cover the processes, team buy-in, knowledge, and considerations necessary to define and build a plan for successful accessible communication.
What does successful accessibility in marketing look like? How do you decide on your first steps? How do you implement accessible features in communication without over-promising on the accessibility within your own game? Drawing on CD PROJEKT RED’s own experience with accessible marketing, this talk will cover these questions and more to cover the processes, team buy-in, knowledge, and considerations necessary to define and build a plan for successful accessible communication.
