Uploaded August 2026 | Updated September 2026, 1 week ago
In this AIGA webinar, FreshBooks designers Izzie Colpitts-Campbell (Staff Designer) and Johnny Farr (Senior Product Design Manager) share how customer research shapes real product decisions. Drawing on their work at FreshBooks, they offer a behind-the-scenes look at how user insights move from research to intuitive, well-crafted product experiences.
Watch the recording to learn how the team gathers customer insights, collaborates across design and product, and turns user needs into decisions that solve real problems for small business owners.
In this AIGA webinar, FreshBooks designers Izzie Colpitts-Campbell (Staff Designer) and Johnny Farr (Senior Product Design Manager) share how customer research shapes real product decisions. Drawing on their work at FreshBooks, they offer a behind-the-scenes look at how user insights move from research to intuitive, well-crafted product experiences.
Watch the recording to learn how the team gathers customer insights, collaborates across design and product, and turns user needs into decisions that solve real problems for small business owners.
