Uploaded November 2025 | Updated September 2026, 1 week ago
The design landscape is evolving faster than ever. Success now requires more than exceptional craft—it demands strategic thinking, cross-functional collaboration, and the wisdom to know what not to build. Join Jacob Miller, product leader at Figma, as he shares the perspective shifts that transformed his approach from creating beautiful work to driving meaningful impact, and learn how to future-proof your own design practice.
Jacob is a product leader at Figma overlooking some of the most complex parts of the design app, including variables, styles, and components. Over his 20 year career, he's held many different tiles, including designer, prototyper, developer, and more.
This presentation was recorded live at the 2025 AIGA Design Conference in Los Angeles, California, hosted by Lee-Sean Huang @leesean
The design landscape is evolving faster than ever. Success now requires more than exceptional craft—it demands strategic thinking, cross-functional collaboration, and the wisdom to know what not to build. Join Jacob Miller, product leader at Figma, as he shares the perspective shifts that transformed his approach from creating beautiful work to driving meaningful impact, and learn how to future-proof your own design practice.
Jacob is a product leader at Figma overlooking some of the most complex parts of the design app, including variables, styles, and components. Over his 20 year career, he's held many different tiles, including designer, prototyper, developer, and more.
This presentation was recorded live at the 2025 AIGA Design Conference in Los Angeles, California, hosted by Lee-Sean Huang @leesean
