Uploaded September 2025 | Updated September 2026, 2 weeks ago
Discover why most AI implementations fail from a user experience perspective in this revealing conversation with UX design expert Makoto Kern, founder of IIIMPACT (@makeaniiimpactYT ). Learn how companies are repeating the same mistakes from the dot-com era by prioritizing flashy AI features over actual user needs, and why user-centered design remains your competitive moat in an AI-driven world.
Makoto shares insider stories from major enterprise clients, revealing how proper UX strategy can turn around failing products. From oil and gas software to robotics interfaces, discover the critical alignment process that prevents costly product failures and accelerates time-to-market with less risk.
⚙️ Resources from this episode:
- Connect with Makoto: linkedin.com/in/productuxdesigner
- Watch IIIMPACT on YouTube: youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q
- Learn more about IIIMPACT: iiimpact.io
✨ Don't Miss Out: Subscribe to our channel for more electronics, supply chain, and industry content: youtube.com/@Octopart?sub_confirmation=1
⚙️ Browse Octopart for Parts & Tech News: octopart.com
⚙️ TikTok: tiktok.com/@octopart_official
⚙️ Instagram: instagram.com/octopart
#ProductDesign #UserExperience #AIStrategy
0:00 Intro
0:37 Makoto's journey from electrical engineering to UX design
5:38 IiImpact's strategic UX process and enterprise focus
9:36 Strategic immersion and alignment before design
13:05 Forest for the trees problem in UX design
15:13 Working in robotics, energy, and logistics sectors
19:51 How product release methods are changing
22:51 Dev team augmentation vs strategic consulting
26:15 Client success stories and turnaround examples
28:43 AI's role in product development and design
32:19 Global events impact on product processes
35:25 User experience as key success metric
Discover why most AI implementations fail from a user experience perspective in this revealing conversation with UX design expert Makoto Kern, founder of IIIMPACT (@makeaniiimpactYT ). Learn how companies are repeating the same mistakes from the dot-com era by prioritizing flashy AI features over actual user needs, and why user-centered design remains your competitive moat in an AI-driven world.
Makoto shares insider stories from major enterprise clients, revealing how proper UX strategy can turn around failing products. From oil and gas software to robotics interfaces, discover the critical alignment process that prevents costly product failures and accelerates time-to-market with less risk.
⚙️ Resources from this episode:
- Connect with Makoto: linkedin.com/in/productuxdesigner
- Watch IIIMPACT on YouTube: youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q
- Learn more about IIIMPACT: iiimpact.io
✨ Don't Miss Out: Subscribe to our channel for more electronics, supply chain, and industry content: youtube.com/@Octopart?sub_confirmation=1
⚙️ Browse Octopart for Parts & Tech News: octopart.com
⚙️ TikTok: tiktok.com/@octopart_official
⚙️ Instagram: instagram.com/octopart
#ProductDesign #UserExperience #AIStrategy
0:00 Intro
0:37 Makoto's journey from electrical engineering to UX design
5:38 IiImpact's strategic UX process and enterprise focus
9:36 Strategic immersion and alignment before design
13:05 Forest for the trees problem in UX design
15:13 Working in robotics, energy, and logistics sectors
19:51 How product release methods are changing
22:51 Dev team augmentation vs strategic consulting
26:15 Client success stories and turnaround examples
28:43 AI's role in product development and design
32:19 Global events impact on product processes
35:25 User experience as key success metric
