Adding Interactive Design Elements to Boost Engagement and Response Rates @podcaststrategy
Adding Interactive Design Elements to Boost Engagement and Response Rates  @podcaststrategy
Uploaded May 2026 | Updated September 2026, 2 weeks ago
Watch the full episode here: inspiredinsider.com/rick-rappe-interview

​Rick Rappe is the President and Owner of RPM Direct Marketing, a Seattle-based agency specializing in direct mail marketing services, including lead generation, acquisition, loyalty, and win-back programs. With over 30 years of experience in the industry, Rick has developed and managed some of the largest and most successful direct-marketing-driven sales channels in the country. Under his leadership, RPM delivers performance-driven direct mail programs tailored to clients’ unique goals.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Rick Rappe, President and Owner of RPM Direct Marketing, to discuss how to build direct mail campaigns that convert. They explore why the proper format matters more than flash, how to avoid the most common mistakes marketers make, and why testing beats guessing every time. Rick also provided valuable insights on integrating AI into direct mail strategy.
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Adding Interactive Design Elements to Boost Engagement and Response Rates

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