Mindset Persistence | Addictive Behaviors - Nir Eyal on Inside Quest (hosted by Tom Bilyeu) @MindsetPersistence | Uploaded July 2019 | Updated October 2024, 17 hours ago.
This is episode #28 of Inside Quest, first released on October 7, 2015, with Nir Eyal. He's the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today
Show notes and quotes:
✔ "You teach what you most need to learn." (2:20)
✔ Nir founded the social marketing company ADNECTAR in 2008, which served over 2 Billion "virtual gift" ads in its first two years alone.
✔ Nir's book Hooked (amzn.to/2N8Rd0C) offers "actionable steps for building products that people love and can't put down."
✔ After Nir self-published his book and it shot to the top of the best-seller list, Penguin acquired the rights and gave it a wide release.
✔ According to Bloomberg, the average Facebook user spends 40 minutes on the site every day. That's 243 hours every year.
✔ The Hoock cycle (4 basics steps): Trigger, Action, reward, investment. (8:40)
✔ B.F. Skinner's theory of "Operant Conditioning" seeks to shape behavior toward a desired result by rewarding actions that are similar to that result.
✔ A trigger is a queue to action. It tells us what to do next.
✔ "The desire to feel dominant." (20:00)
✔ According to PBS, the first email was sent in 1971 by a programmer for BBN Technologies... to himself.
✔ Rewards: rewards of the tribe, rewards of the hunt, and rewards of the self. (20:40)
✔ MIA - Minimal enjoyable actions
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About Tom Bilyeu 👌
Tom's new project is Impact Theory:
Web site: impacttheory.com
YouTube Channel: youtube.com/channel/UCnYMOamNKLGVlJgRUbamveA
This is episode #28 of Inside Quest, first released on October 7, 2015, with Nir Eyal. He's the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today
Show notes and quotes:
✔ "You teach what you most need to learn." (2:20)
✔ Nir founded the social marketing company ADNECTAR in 2008, which served over 2 Billion "virtual gift" ads in its first two years alone.
✔ Nir's book Hooked (amzn.to/2N8Rd0C) offers "actionable steps for building products that people love and can't put down."
✔ After Nir self-published his book and it shot to the top of the best-seller list, Penguin acquired the rights and gave it a wide release.
✔ According to Bloomberg, the average Facebook user spends 40 minutes on the site every day. That's 243 hours every year.
✔ The Hoock cycle (4 basics steps): Trigger, Action, reward, investment. (8:40)
✔ B.F. Skinner's theory of "Operant Conditioning" seeks to shape behavior toward a desired result by rewarding actions that are similar to that result.
✔ A trigger is a queue to action. It tells us what to do next.
✔ "The desire to feel dominant." (20:00)
✔ According to PBS, the first email was sent in 1971 by a programmer for BBN Technologies... to himself.
✔ Rewards: rewards of the tribe, rewards of the hunt, and rewards of the self. (20:40)
✔ MIA - Minimal enjoyable actions
##############
About Tom Bilyeu 👌
Tom's new project is Impact Theory:
Web site: impacttheory.com
YouTube Channel: youtube.com/channel/UCnYMOamNKLGVlJgRUbamveA
