Uploaded May 2022 | Updated September 2026, 1 hour ago

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Adam Ferrier is one of Australia’s leading consumer psychologists as well as the Founder of ‘Thinkerbell’, a top agency that represents the coming together of scientific enquiry and hardcore creativity.

Adam has authored two books, “The Advertising Effect: How to Change Behaviour” as well as “Stop Listening to the Customer: Try Hearing Your Brand Instead”.

Adam’s expert understanding and knowledge on consumer psychology often results in him delivering talks, and making television appearances on the subject.


SHOW NOTES
00:00 – Welcome to Uncommon
00:40 – Exiting a Cult
01:50 - Psychology of Cults
05:10 - Becoming a Consumer Psychologist
10:00 - All Marketers are Liars
13:50 - Childhood dream job?
17:30 - Insights from corrective services
19:50 - First two years of business
23:00 - Landing clients
24:10 - Why sell the firm?
25:15 - Thinkerbell approach
30:00 - Best approach for small agencies
34:15 - What’s for lunch?
34:40 - Marketing Science
38:40 - Black T-Shirts Podcast
41:07 - Questions you always and never get asked
43:00 - Sigma Grindset
46:20 - There is no ‘WAY’ to success
47:20 - Rapid Fire Question


For links head to bit.ly/260-adam