Uploaded September 2022 | Updated September 2026, 2 hours ago

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Bruce Peterson is the Founder & Executive Chairman at Grande Experiences and THE LUME. Responsible for immersive multi-sensory experiences such as ‘Van Gogh alive’, ‘Monet & Friends Alive’ and many more.

SHOW NOTES:
00:00 – Welcome to Uncommon
00:46 – Last time in Rome?
03:50 – Earliest memory
06:10 – Valuable lessons from parents
08:50 – Generational difference
12:00 – Australia relying on other countries
17:40 – 1986 to 2005
26:00 - Leonardo da Vinci
30:10 – Creating da Vinci exhibitions
33:50 – Creating LUME
38:30 - Melbourne’s lack of cultural facilities
41:10 - Choosing a location
45:15 - Ticket prices
46:40 - LUME Producing team
48:00 - Integrating art with brands
52:45 - Rapid fire questions

Links: bit.ly/268-Bruce

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