Uploaded April 2025 | Updated September 2026, 2 days ago
Box CEO and co-founder Aaron Levie on the Jevons Paradox effect on AI and the economy.
via Google:
Jevons Paradox, named after economist William Stanley Jevons, posits that increased efficiency in resource use can paradoxically lead to increased overall consumption, rather than conservation, due to lower costs and increased demand.
The Core Idea:
The Jevons Paradox suggests that when a technology or process becomes more efficient, the cost of using the resource decreases, leading to a greater overall demand and consumption of that resource.
Example:
Consider fuel-efficient cars. While a more fuel-efficient car might save on gasoline per mile, the lower cost of driving might encourage people to drive more often or longer distances, ultimately leading to increased overall gasoline consumption.
Rebound Effect:
The Jevons Paradox is closely related to the rebound effect, where efficiency gains are offset by increased usage, leading to no net reduction in resource consumption.
Historical Context:
Jevons first observed this phenomenon in the mid-19th century when he noted that more efficient steam engines, instead of reducing coal consumption, actually led to increased coal use.
Implications:
Understanding the Jevons Paradox is crucial for developing effective sustainability policies and strategies, as it highlights the potential for efficiency gains to be counterproductive if not managed carefully.
Modern Applications:
The Jevons Paradox is relevant to various fields, including energy, transportation, and resource management, and is also being discussed in the context of AI and its potential impacts on resource consumption.
- - -
video clip via TBPN
Box CEO and co-founder Aaron Levie on the Jevons Paradox effect on AI and the economy.
via Google:
Jevons Paradox, named after economist William Stanley Jevons, posits that increased efficiency in resource use can paradoxically lead to increased overall consumption, rather than conservation, due to lower costs and increased demand.
The Core Idea:
The Jevons Paradox suggests that when a technology or process becomes more efficient, the cost of using the resource decreases, leading to a greater overall demand and consumption of that resource.
Example:
Consider fuel-efficient cars. While a more fuel-efficient car might save on gasoline per mile, the lower cost of driving might encourage people to drive more often or longer distances, ultimately leading to increased overall gasoline consumption.
Rebound Effect:
The Jevons Paradox is closely related to the rebound effect, where efficiency gains are offset by increased usage, leading to no net reduction in resource consumption.
Historical Context:
Jevons first observed this phenomenon in the mid-19th century when he noted that more efficient steam engines, instead of reducing coal consumption, actually led to increased coal use.
Implications:
Understanding the Jevons Paradox is crucial for developing effective sustainability policies and strategies, as it highlights the potential for efficiency gains to be counterproductive if not managed carefully.
Modern Applications:
The Jevons Paradox is relevant to various fields, including energy, transportation, and resource management, and is also being discussed in the context of AI and its potential impacts on resource consumption.
- - -
video clip via TBPN





![Naval on Starting a Company
Naval Ravikant’s checklist for starting a company
“The most important thing is there are no formulas. At the end of the day, you have to do what you love, and you have to do it even though people tell you it’ll never work. But that being said, if there was a formula [for starting a company], I would put it something like this.”
Naval started seven companies before AngelList and this is the checklist he recommends running through before starting a startup:
1. Pick a great cofounder. This is most important: “You can do a company on your own, but it’s like you can raise a child on your own, but you probably shouldn’t. You need someone who’s going to be there with you.” This has it’s own checklist. Your cofounder should be:
a. Very high intelligence (”hopefully they make you feel dumb, or they’re not smart enough”)
b. Very high energy (”They should be extremely hardworking. A founder is someone who never has to be motivated. You should not have to be telling them to do their job.”)
c. Very high integrity. (”a smart, hardworking crook who’s going to cheat you is the worst kind of person to be paired up with.”)
2. Pick a very large market. “Notice I don’t talk about the idea. I think ideas are almost irrelevant… The more important thing is that you pick a large space that you’re knowledgeable and passionate about. And then you will figure out what the right thing to do within that space is.”
You want to be able to say to investors:
“This is a space where there’s a huge market. I’m really knowledgeable and passionate about it. Here’s the great person that I have doing it with me. And here’s the minimum viable product that we have built. That will show that we can test in the marketplace… You iterate until you get to product/market fit… And then you go and you raise money from people you trust. And you use that money to scale.”
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full video (2011)
https://www.youtube.com/watch?v=rVUMm2Y6xPQ Naval on Starting a Company](https://i.ytimg.com/vi/C-Smo7mnTXE/mqdefault.jpg)




