Uploaded April 2025 | Updated September 2026, 5 hours ago
TBPN asked Samir Chaudry of Colin and Samir about the future of social media.
"(It's about building brands). Views are available across platforms, but brands are timeless, and they matter a lot more."
"45% of Gen Z are a fans of something that no one they know personally is a fan of."
"You want to produce memorable views, and oftentimes it means you are targeting smaller groups (tribes)."
TBPN asked Samir Chaudry of Colin and Samir about the future of social media.
"(It's about building brands). Views are available across platforms, but brands are timeless, and they matter a lot more."
"45% of Gen Z are a fans of something that no one they know personally is a fan of."
"You want to produce memorable views, and oftentimes it means you are targeting smaller groups (tribes)."
