Uploaded September 2022 | Updated September 2026, 1 week ago
Shlomo Keshet founded his creams, oils and soap factory in order to ensure a place of employment for his son Elnatan and other young people with special needs. He explains to Eve Harow that he used knowledge gleaned in his former home in the now destroyed Gush Katif community of Netzarim to start anew in the Binyamin region. The Adva brand is natural, Israeli and more than skin deep, just like its owner. 17 years ago the synagogues of Gaza were destroyed. The people who once prayed in them, however, have not lost their faith, in Hashem and in humanity. As we approach the Jewish New Year that’s a message we can all internalize.
Shlomo Keshet founded his creams, oils and soap factory in order to ensure a place of employment for his son Elnatan and other young people with special needs. He explains to Eve Harow that he used knowledge gleaned in his former home in the now destroyed Gush Katif community of Netzarim to start anew in the Binyamin region. The Adva brand is natural, Israeli and more than skin deep, just like its owner. 17 years ago the synagogues of Gaza were destroyed. The people who once prayed in them, however, have not lost their faith, in Hashem and in humanity. As we approach the Jewish New Year that’s a message we can all internalize.
