Uploaded February 2023 | Updated September 2026, 3 weeks ago
This week, we get a special look into a side of the Postal Service most people don’t get to see! Join us as we talk about the day in the life of a Mail Carrier with Davita Lawrence, who has been a Mail Carrier with the Postal Service since 2020. We’ll dive into the training, route assignments, and what it's like delivering to businesses. Davita also shares some of her favorite things about the role, the support and community within the Postal Service, and her hopes for the future!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.
This week, we get a special look into a side of the Postal Service most people don’t get to see! Join us as we talk about the day in the life of a Mail Carrier with Davita Lawrence, who has been a Mail Carrier with the Postal Service since 2020. We’ll dive into the training, route assignments, and what it's like delivering to businesses. Davita also shares some of her favorite things about the role, the support and community within the Postal Service, and her hopes for the future!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.



![How to Use Every Door Direct Mail® Part 1 of 5: Introducing Every Door Direct Mail
Welcome to the first video in the five-part Every Door Direct Mail (EDDM®) tutorial, where we’ll explore the fundamentals of this versatile marketing service and show you how to get started.
The Every Door Direct Mail (EDDM) marketing service can be a powerful tool for small and medium-sized businesses, allowing them to connect with target audiences in their local communities along specific postal routes and within particular demographics.[1]
We’ll also explain the difference between an EDDM Retail® account and an EDDM BMEU® (Business Mail Entry Unit) account, so you can choose the best option for your unique goals and needs.
In the next four videos, you’ll be introduced to real customers who are using EDDM to enhance their marketing efforts. They’ll offer first-hand insights, tips and tricks to ensure your mailing is successful every step of the way.
Once you’re finished with this video, continue on to the next four installments in the Every Door Direct Mail (EDDM) tutorial series:
How to Use Every Door Direct Mail® Part 2 of 5: Identifying the Right Audiences: https://youtu.be/WrMATLDDygA
How to Use Every Door Direct Mail® Part 3 of 5: Creating a Mailpiece: https://youtu.be/WkA9IZ 0h8
How to Use Every Door Direct Mail® Part 4 of 5: Labeling and Delivery: https://youtu.be/hnXGjH7Nbn0
How to Use Every Door Direct Mail® Part 5 of 5: Measuring Success: https://youtu.be/Avyu5GvjO5k
You can access the EDDM homepage here: https://www.usps.com/business/every-door-direct-mail.htm
And you can dive deeper into all things direct mail marketing at USPSDelivers.com: https://www.uspsdelivers.com/marketing
[1] Data is based on prior reports of the U.S. Census Bureau. How to Use Every Door Direct Mail® Part 1 of 5: Introducing Every Door Direct Mail](https://i.ytimg.com/vi/Uj8vNN23zOI/mqdefault.jpg)






![How to Use Every Door Direct Mail® Part 3 of 5: Creating a Mailpiece
The Every Door Direct Mail (EDDM®) marketing tool allows you to easily identify the target audience best fit for your business. In this video, we’ll show you how to create a well-designed mailpiece that grabs customers’ attention.
Speaking with a local restaurant owner, we discuss sizing and formatting requirements for EDDM mailpieces, and how to create an enticing call to action (CTA) that will encourage customers to respond. Half-fold, bi-fold and tri-fold options are all available, providing a range of formats to convey your message.
The restaurant owner will show how she designed her own takeout menu mailer and explain her process. Businesses using EDDM marketing can choose to design their own mailpiece or use the EDDM tool to locate nearby partners.
We also explain how you can confirm your mailpieces meet all EDDM design requirements for proper dimensions, thickness and weight by using the Mailpiece Size Checker, and you how to decide on a printing partner using the Find a Printer directory. Both of these can be accessed through the EDDM Online Tool homepage: https://eddm.usps.com/eddm/select-routes.htm
Finally, we’ll provide expert tips for mailpiece offers and CTAs—including how to use QR Codes®, phone numbers, website links and coupons to encourage customer interaction.
Once you’re finished with this video, continue on to the next two installments in the Every Door Direct Mail (EDDM) tutorial series:
How to Use Every Door Direct Mail® Part 4 of 5: Labeling and Delivery: https://youtu.be/hnXGjH7Nbn0
How to Use Every Door Direct Mail® Part 5 of 5: Measuring Success: https://youtu.be/Avyu5GvjO5k
Or, catch up with the first two videos in the series:
How to Use Every Door Direct Mail® Part 1 of 5: Introducing EDDM®: https://youtu.be/Uj8vNN23zOI
How to Use Every Door Direct Mail® Part 2 of 5: Identifying the Right Audiences: https://youtu.be/WrMATLDDygA
You can access the EDDM homepage here: https://www.usps.com/business/every-door-direct-mail.htm
And you can dive deeper into all things direct mail marketing at USPSDelivers.com: https://www.uspsdelivers.com/marketing
[1] QR Code is a registered trademark of DENSO WAVE INCORPORATED. How to Use Every Door Direct Mail® Part 3 of 5: Creating a Mailpiece](https://i.ytimg.com/vi/WkA9IZ_-0h8/mqdefault.jpg)