Uploaded April 2024 | Updated September 2026, 3 weeks ago
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![How to Use Every Door Direct Mail® Part 3 of 5: Creating a Mailpiece
The Every Door Direct Mail (EDDM®) marketing tool allows you to easily identify the target audience best fit for your business. In this video, we’ll show you how to create a well-designed mailpiece that grabs customers’ attention.
Speaking with a local restaurant owner, we discuss sizing and formatting requirements for EDDM mailpieces, and how to create an enticing call to action (CTA) that will encourage customers to respond. Half-fold, bi-fold and tri-fold options are all available, providing a range of formats to convey your message.
The restaurant owner will show how she designed her own takeout menu mailer and explain her process. Businesses using EDDM marketing can choose to design their own mailpiece or use the EDDM tool to locate nearby partners.
We also explain how you can confirm your mailpieces meet all EDDM design requirements for proper dimensions, thickness and weight by using the Mailpiece Size Checker, and you how to decide on a printing partner using the Find a Printer directory. Both of these can be accessed through the EDDM Online Tool homepage: https://eddm.usps.com/eddm/select-routes.htm
Finally, we’ll provide expert tips for mailpiece offers and CTAs—including how to use QR Codes®, phone numbers, website links and coupons to encourage customer interaction.
Once you’re finished with this video, continue on to the next two installments in the Every Door Direct Mail (EDDM) tutorial series:
How to Use Every Door Direct Mail® Part 4 of 5: Labeling and Delivery: https://youtu.be/hnXGjH7Nbn0
How to Use Every Door Direct Mail® Part 5 of 5: Measuring Success: https://youtu.be/Avyu5GvjO5k
Or, catch up with the first two videos in the series:
How to Use Every Door Direct Mail® Part 1 of 5: Introducing EDDM®: https://youtu.be/Uj8vNN23zOI
How to Use Every Door Direct Mail® Part 2 of 5: Identifying the Right Audiences: https://youtu.be/WrMATLDDygA
You can access the EDDM homepage here: https://www.usps.com/business/every-door-direct-mail.htm
And you can dive deeper into all things direct mail marketing at USPSDelivers.com: https://www.uspsdelivers.com/marketing
[1] QR Code is a registered trademark of DENSO WAVE INCORPORATED. How to Use Every Door Direct Mail® Part 3 of 5: Creating a Mailpiece](https://i.ytimg.com/vi/WkA9IZ_-0h8/mqdefault.jpg)
![How to Use Every Door Direct Mail® Part 2 of 5: Identifying the Right Audiences
Now that you’re familiar with what Every Door Direct Mail (EDDM®) marketing is, lets explore how you can use it to begin selecting a target audience for your mailing campaign. In this video, a real estate marketer discusses how the EDDM online tool allows them to reach their target audience. We’ll also give a step-by-step walk-through of the tool.
By allowing businesses to focus their efforts on nearby customers who fit into target demographics[1], companies can ensure they’re engaging the right people at the right time. In the real estate industry, for example, marketers may filter by household income so that customers receive notices only for properties that fit their budget.
The EDDM tool is also ideal for forming more personal connections with the community. In real estate, this may mean connecting with potential sellers or spreading general brand awareness.
We’ll also cover requirements for businesses sending more than 5,000 pieces of mail per day to a single ZIP CodeTM area. In these cases, you’ll need to use an EDDM BMEU® (Business Mail Entry Unit) account. We’ll explain how to get started setting this up.
Once you’re finished with this video, continue on to the next three installments in the Every Door Direct Mail (EDDM) tutorial series:
How to Use Every Door Direct Mail® Part 3 of 5: Creating a Mailpiece: https://youtu.be/WkA9IZ 0h8
How to Use Every Door Direct Mail® Part 4 of 5: Labeling and Delivery: https://youtu.be/hnXGjH7Nbn0
How to Use Every Door Direct Mail® Part 5 of 5: Measuring Success: https://youtu.be/Avyu5GvjO5k
Or, catch up with the first video in the series:
How to Use Every Door Direct Mail® Part 1 of 5: Introducing EDDM®: [LINK TBD]
You can access the EDDM homepage here: https://www.usps.com/business/every-door-direct-mail.htm
And you can dive deeper into all things direct mail marketing at USPSDelivers.com: https://www.uspsdelivers.com/marketing
[1] Data is based on prior reports of the U.S. Census Bureau. How to Use Every Door Direct Mail® Part 2 of 5: Identifying the Right Audiences](https://i.ytimg.com/vi/WrMATLDDygA/mqdefault.jpg)






