Uploaded March 2026 | Updated September 2026, 2 weeks ago
Twenty years ago, the music industry faced an existential crisis. Piracy was reshaping consumption, the old model was unraveling, and no clear path forward existed. Spotify was born from a simple but radical belief: that technology could reconnect artists and fans in a way that worked for both. Join Gustav for a look at the future of Spotify’s technological transformation across music, podcasts, and audiobooks, exploring how user control, creator innovation, and thoughtful technology are shaping the next chapter of entertainment.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
Twenty years ago, the music industry faced an existential crisis. Piracy was reshaping consumption, the old model was unraveling, and no clear path forward existed. Spotify was born from a simple but radical belief: that technology could reconnect artists and fans in a way that worked for both. Join Gustav for a look at the future of Spotify’s technological transformation across music, podcasts, and audiobooks, exploring how user control, creator innovation, and thoughtful technology are shaping the next chapter of entertainment.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
