Developing Shows: Behind the Scenes at Social Media Examiner Social Media Examiner 2023-06-08 | Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? Discover how Social Media Examiner conceived and launched a new show in 9 weeks.🔔 Subscribe for More Social Media Marketing Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Brooke Sellas– Website: https://bsquared.media/about-us/brooke-sellas/– Podcast: Marketing Agency Show socialmediaexaminer.com/marketing-agency-show– Book: Conversations That Connect amazon.com/Conversations-That-Connect-Listening-Social-Led/dp/B0B457G51F – Instagram: instagram.com/brookesellas– LinkedIn: linkedin.com/in/brookebsellas– YouTube: SMExaminer youtube.com/@SocialMediaExaminer/videos 🔗 Other Notes From This Episode– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/developing-shows-behind-the-scenes-at-social-media-examiner– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner ⏰ Timestamps00:00 Intro00:52 How Do Podcasts Work Into Content Strategy09:02 Podcast Interviews Resulting In Other Opportunities11:46 Strategy For Content Creation and Distribution15:21 How We Promote Our Show Content19:19 How To Use Multiple Shows To Attract Different Audiences23:47 The Newest Social Media Examiner Show: Marketing Agency Show29:13 How Brooke Sellas Became The Marketing Agency Show Host36:01 What Is The Marketing Agency Show About And Who Is It For#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingAgencyShow
WHY You Should Use AI in Your Business or Agency Social Media Examiner 2023-07-17 | Wondering why you should use artificial intelligence in your business or agency? Here's a reason! #ai #SMExaminerShorts #MASShorts
YouTube Updates: Shorts, A/B Testing, Analytics, and More Social Media Examiner 2023-07-15 | Explore YouTube changes with Social Media Examiner and Jerry Potter featuring Diana Gladney.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/ 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx 🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:45 Introduction01:00 YouTube Shorts Friends03:10 Experiment: Viewer-Created Shorts Featuring Comments07:30 Early Testing of Test and Compare Feature10:45 YouTube is Rolling Out AI-Powered Dubbing via Aloud16:20 Collapsible x/10 Metric in YouTube Dashboard18:00 Analytics Audience Overlap Card19:00 Analytics Now Shows How Many Have Set Reminders for Live Events21:40 Lower Eligibility Criteria for the YouTube Partner Program (YPP) Rolls Out24:30 YouTube is Requiring Disclosure of Fan Accounts to Protect Creators and Brands27:10 YouTube Shopping Affiliate Program29:55 Experiment: Search From Comments30:55 Experiment: AI-Generated Quizzes on Mobile #SocialMediaMarketing #SMETalkShow #YouTubeMarketing
How Limited Edition Products Help Your Business Social Media Examiner 2023-07-14 | How does having a limited edition product or service benefit your business? #limitededition #SMExaminerShorts #SMMPShorts
Everything you need to know about Threads Social Media Examiner 2023-07-13 | Here's what Threads is and how people are using the new app! Do you have Threads? How are you using it? #threads #SMExaminerShorts #socialmediamarketing
Getting Started With GA4: A Practical Approach Social Media Examiner 2023-07-13 | Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you? Discover how to get started with GA4.🔔 Subscribe for More Social Media Marketing Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Zack Duncan– Website rootandbranchgroup.com – Blog rootandbranchgroup.com/blog – Resource https://blog.google/products/ads-commerce/prepare-for-future-with-google-analytics-4/ analytics.google.com/analytics/web/provision/#/provision – LinkedIn linkedin.com/company/root-branch – YouTube youtube.com/@rooted-digital/featured 🔗 Other Notes From This Episode– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/getting-started-with-ga4-a-practical-approach– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner ⏰ Timestamps00:00 Intro01:19 About Zack Duncan09:40 Why Is GA4 Replacing Google Universal Analytics12:37 Where To Start With GA4: Micro And Macro Conversions16:06 The First GA4 Report To Set Up: Traffic Acquisition Report19:07 The Second GA4 Report To Set Up: Pages And Screens21:27 Rethinking And Reframing For GA4: Data Models And Views25:08 How To Use Default Trackable Events In GA430:21 How To Use Custom Trackable Events In GA432:34 Using 3rd Party Conversion Tracking Tools With GA433:52 How To Use The GA4 Funnel Tool35:13 How Accurate Is GA4 Data38:04 How to Use Conversion Tracking In GA441:14 How to Compare Data In GA4 With Explorations#SocialMediaExaminer #SocialMediaMarketingPodcast #GA4
TikTok is testing a new feature!! Social Media Examiner 2023-07-12 | TikTok is testing a new camera search feature where you can scan products as a search. For even more TikTok updates, press the link! Link 🎧: youtube.com/live/iKmXvWJOEs4?feature=share#tiktokupdate #SMExaminerShorts #SMMTShorts
How to Get Your Agency Ready to Use AI Social Media Examiner 2023-07-12 | Want to give your marketing agency a competitive edge with AI technology? Wondering how to find the people and choose the AI tools that are best suited to your needs? Discover a framework for integrating AI tools and technology into your agency’s processes.🔔 Subscribe for More Marketing Agency Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Katie Robbert– Website trustinsights.ai– LinkedIn linkedin.com/in/katierobbert– TikTok tiktok.com/@trustinsights– Twitter twitter.com/katierobbert– Twitter twitter.com/TrustInsights⏰ Timestamps00:00 Intro01:15 About Katie Robbert And Trust Insights03:04 The 5 Ps to Guide Digital Transformation06:17 Relevant Functions of AI For Marketers: Find, Organize, Generate08:59 Are Most Agencies Ready To Adopt AI11:12 Common Misconceptions About Digital Transformation And Adopting AI12:54 AI-Generated Content, Copyright, and Use16:44 Benefits Of Digital Transformation And AI For Marketing Agencies20:33 Common Mistakes Made When Adopting New Technologies Tools 31:14 Training And Upskilling Agency Staff To Use AI34:02 Why Your Marketing Agency Needs An AI Strategy#SocialMediaExaminer #MarketingAgencyShow #AITechnology
Benefits of posting VIDEOS on LINKEDIN? Social Media Examiner 2023-07-11 | Thinking about posting videos on LinkedIn? You can check out the full podcast episode by clicking the link! Link 🎧: youtu.be/mBvBpIrYt4A #linkedinvideo #SMExaminerShorts #SMMPShorts
Why is a SALES PLAYBOOK important? Social Media Examiner 2023-07-10 | Wondering what important things should be included in your sales playbook for your agency? Check out the full podcast episode by clicking the link below! Link 🎧: youtu.be/v-RkxisZ67A #salesplaybook #SMExaminerShorts #MASShorts
TikTok Updates: Video Scripting Tool, Brand Partnerships, Ads, and More Social Media Examiner 2023-07-08 | Explore TikTok changes with Social Media Examiner and Jerry Potter featuring Keenya Kelly.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/ 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx 🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:00 Introduction01:00 Meta Releases Threads06:50 TikTok Launches Free AI Scripting Tool08:05 TikTok Launches Agency Hub to Serve SMBs10:50 TikTok Creative Challenge13:05 TikTok Open Applications Campaigns14:45 TikTok Updates Privacy and Transparency for Ads16:00 TikTok is Testing Visual Search 17:50 TikTok Launches New In-Stream Shopping Push with “Trendy Beat” Showcase20:00 TikTok Rolls Out Monetization Opportunity for Creators with Series21:40 TikTok Adds Subscriber-Only Videos to Perks for Live Subscription Holders22:45 TikTok Discontinues BeReal Clone, TikTok Now#SocialMediaMarketing #SMETalkShow #YouTubeMarketing
HOW TO publish a GOOD YouTube video? Social Media Examiner 2023-07-07 | What do I need to learn to make the best YouTube videos possible? You can check out the full podcast episode by clicking the link! Link 🎧: youtu.be/wr6EeWjX8N4#youtubemarketing #SMExaminerShorts #SMMPShorts
AI CHAT BOTS Coming to Instagram!!! Social Media Examiner 2023-07-06 | New Instagram Update! AI chat bots are coming to Instagram soon! Check out the full video by clicking the link! Link 🎧: youtube.com/live/STNBm0uIKaA?feature=share#aichatbots #SMExaminerShorts #SMMTShorts
Demand Generation Strategy: How to Get Buyers to Line Up to Work With You Social Media Examiner 2023-07-06 | Need more clients and customers? Looking for a framework you can model to fit your own business? Discover a strategy to generate demand for your products and services.🔔 Subscribe for More Social Media Marketing Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Phillip Ilic– Website b2bhero.co pt.linkedin.com/company/kiin-linkedin-ads– LinkedIn pt.linkedin.com/in/philip-ilic– YouTube youtube.com/@B2BHero/featured 🔗 Other Notes From This EpisodeGoogle Ads ads.google.com/intl/en_us/start/overview-ha/amer-mod-haSlack slack.com Outbound ai outboundflow.ai – Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/demand-generation-strategy-how-to-get-buyers-to-line-up-to-work-with-you– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner ⏰ Timestamps00:00 Intro01:10 Who Is Phil Ilic06:39 What Is Demand Generation09:49 How The Buyer’s Journey Has Changed19:55 How To Use Cold Email And LinkedIn Messages For Demand Generation24:41 How To Use LinkedIn Organic Content For Demand Generation37:32 How To Use Advertising For Demand Generation#SocialMediaExaminer #SocialMediaMarketingPodcast #DemandGenerationStrategy
How to Create a Sales Playbook for Your Agency Social Media Examiner 2023-07-05 | Want to sign more high-value clients? Wondering how to develop a system that empowers anyone on your team to respond to and nurture prospective customers? Discover how to create a sales playbook that brings more business to your marketing agency.🔔 Subscribe for More Marketing Agency Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Samantha Stone– Website unleashpossible.com– Book unleashpossible.com/templates– Course unleashpossible.com/courses– LinkedIn linkedin.com/in/samanthastonemarketing– Twitter twitter.com/samanthastone⏰ Timestamps00:00 Intro01:20 About Samantha Stone03:29 What Is A Marketing Agency Sales Playbook06:16 When Should A Marketing Agency Build A Sales Playbook09:54 Top 3 Must-Have Items For A Marketing Agency Sales Playbook20:26 Common Pitfalls When Building A Sales Playbook25:21 How Does A Sales Playbook Contribute To Predictable Sales34:53 How Does A Sales Playbook Tie Into Sales Training And Onboarding Processes39:42 3 Actionable Tips To Build Your Agency's First Sales Playbook#SocialMediaExaminer #MarketingAgencyShow #AgencySales
HOW OFTEN to post on YouTube? Social Media Examiner 2023-07-03 | Wondering how often to post videos on YouTube? Check out the full podcast episode by clicking the link! Link 🎧: youtu.be/3qtxyyLSE3c #youtubevideos #SMExaminerShorts #SMMPShorts
Instagram Updates: Content Ranking, Ads, Channels, and More Social Media Examiner 2023-07-01 | Explore Instagram changes with Social Media Examiner and Jerry Potter featuring Chelsea Peitz.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/ 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx 🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:00 Introduction01:00 Instagram Content API Updates04:20 Instagram Algorithm Explained07:15 Instagram Ads Updates09:30 Instagram Features Updates09:50 Broadcast Channels Roll Out Globally13:50 Users Can Download Others’ Reels16:40 Instagram Notes - Adding Music and Translation20:00 AI Chatbot #SocialMediaMarketing #SMETalkShow #YouTubeMarketing
LIVE EVENTS Social Media Examiner 2023-06-30 | Wondering what goes into making a live event possible? Check out the full podcast episode by clicking the link! Link 🎧: youtu.be/hTjPZqvwOhY #liveevent #SMExaminerShorts #MASShorts
Using YouTube Analytics to Improve Your Video Strategy Social Media Examiner 2023-06-29 | Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? Discover how to improve your YouTube video strategy with analytics.🔔 Subscribe for More Social Media Marketing Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Justin Brown– Website primalvideo.com– Course primalvideo.com/waitlist-accelerator – Facebook facebook.com/primalvideo – Instagram instagram.com/justinbrownpv – LinkedIn linkedin.com/in/justinbrownpv – Twitter twitter.com/justinbrownpv – YouTube youtube.com/primalvideo 🔗 Other Notes From This Episode– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/using-youtube-analytics-to-improve-your-video-strategy– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner ⏰ Timestamps00:00 Intro01:14 Why Should Marketers Use Long-Form Content On YouTube05:12 How Often Should I Post Videos On YouTube09:21 Where To Find YouTube Analytics And What To Look At19:53 How To Track YouTube Analytics23:45 How To Learn From Older YouTube Video Performance35:46 How To Optimize Older YouTube Videos To Get More Views40:50 What Are Some AI Tools For Editing YouTube Videos#SocialMediaExaminer #SocialMediaMarketingPodcast #YouTubeStrategy
Building COMMUNITY Social Media Examiner 2023-06-28 | Do you know the purpose of your business? If you want to learn how that can be applied to building a stronger community, watch the full podcast episode by clicking the link! Link 🎧: youtu.be/ocCEtt1eM_s #community #SMExaminerShorts #SMMPShorts
How to Improve Your Marketing Agencys Reputation With Live Events Social Media Examiner 2023-06-28 | Want to position your agency as an industry leader? Wondering how hosting a live event can help? Discover how producing live events can yield results for your marketing agency.🔔 Subscribe for More Marketing Agency Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Rich Brooks– Website takeflyte.com– Podcast theagentsofchange.com/podcasts– Conference theagentsofchange.com/conference– LinkedIn linkedin.com/in/therichbrooks– Twitter twitter.com/therichbrooks– Twitter twitter.com/flytenewmedia⏰ Timestamps00:00 Intro01:19 About Rich Brooks And Flyte New Media03:00 Why Rich Brooks Started The Agent’s Of Change Conference09:55 How To Follow Up With Leads From A Live Event17:34 How To Market Your Agency During Your Live Event19:48 How To Get Speakers And Sponsors For Your Live Event28:06 How To Establish ROI For A Live Event#SocialMediaExaminer #MarketingAgencyShow #AgencyEvents
Facebook NEWS Social Media Examiner 2023-06-27 | Facebook announced many new features for Facebook reels! Will you be using them? Link to full video 🎧: youtube.com/live/DuRudBJt8BQ?feature=share #FaceBook #SMExaminerShorts #SMMTShorts
CHATGPT Formula Social Media Examiner 2023-06-26 | Wondering how you can best use ChatGPT for your business? You can listen to the full podcast episode by clicking the link below. Link 🎧: youtu.be/L-gt0I_gpMc #chatgpt #SMExaminerShorts #SMMPShorts
Facebook Updates: Reels Tools, Analytics, Lead Gen, and More Social Media Examiner 2023-06-23 | Explore Facebook changes with Social Media Examiner and Jerry Potter.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/ 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx 🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:00 Introduction01:00 New Facebook Reels Features01:50 Facebook Reels Inspiration Hub03:00 Facebook Reels Templates Hub04:00 Reels Unified Editing 04:25 Reels Clips06:30 Updated Reels Analytics & Insights07:10 Distribution Heath & Retention Graphs08:10 Crosspost Reels & Stories from Instagram to Facebook09:20 Q1 2023 Widely Viewed Content Report11:20 Facebook Ads Updates11:40 App Promotion Ads Coming to Reels12:35 Augmented Reality Ads 12:55 Watch & Browse Ads Feature for Reels14:00 Multiple Image Ads for Reels14:35 Special Promotion Ad Discount Codes15:25 Lead Generation Tools Updated17:10 Advertisers targeting consumers in EU countries or territories must now designate Beneficiary and Payer#SocialMediaMarketing #SMETalkShow #FacebookMarketing
LinkedIn features SHUTTING DOWN Social Media Examiner 2023-06-23 | Some of the latest LinkedIn updates include 3 features that are shutting down! Link to full video: 🎧 youtube.com/live/mJ4oBRi--3E?feature=share #LinkedInUpdates #SMExaminerShorts #SMMTShorts
Using STORY in your BUSINESS? Social Media Examiner 2023-06-22 | Want to learn more about telling STORY in your business? Click the link to watch this episode of The Social Media Marketing Podcast! Link: 🎧 youtu.be/R3Dht2cHHB8 #story #SMExaminerShorts #SMMPShorts
AI for Business: Use Cases and Trends Social Media Examiner 2023-06-22 | Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? Discover how to use AI for marketers.🔔 Subscribe for More Social Media Marketing Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Chris Penn– Website christopherspenn.com – Podcast podcasts.apple.com/us/podcast/marketing-over-coffee-marketing-podcast/id251299460– AI for Marketers amazon.com/AI-Marketers-Introduction-Primer-Second/dp/1795675667 – Trust Insights Academy trustinsights.ai – Courses academy.trustinsights.ai/courses/google-analytics-4-for-marketers – Facebook facebook.com/cspenn – Instagram trustinsights.ai – LinkedIn linkedin.com/in/cspenn– Twitter twitter.com/cspenn– YouTube youtube.com/channel/UChELZ_JMGNYuxObfrXoER6A 🔗 Other Notes From This Episode– ChatGPT (mentioned 3+times) openai.com/blog/chatgpt Otter.ai Software otter.ai/referrals/7ZWS5Q8D – Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/ai-for-business-use-cases-and-trends– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner ⏰ Timestamps00:00 Intro00:59 Using AI For Small Business13:20 6 Use Cases For AI In Business21:09 Using AI For Summarization23:50 Using AI For Rewriting 25:34 Using AI To Answer Questions29:43 ChatGPT’s Web Browser Extension31:53 Other Marketing Uses For AI33:35 ChatGPT’s Memory Thread35:04 AI Prompt Tips For Better Output43:00 Open Source AI Models And Autonomous Agents
What makes a GOOD STORY for your BUSINESS? Social Media Examiner 2023-06-21 | Want to tell story in your business to relate to your customers? Check out this clip from the Social Media Marketing Podcast! Link to full episode: 🎧 youtu.be/R3Dht2cHHB8#story #SMExaminerShorts #SMMPShorts
Agency Leadership: Are You in the Right Role? Social Media Examiner 2023-06-21 | Are you the sole source of leadership in your agency? Wondering how sharing executive responsibilities can help your agency succeed? Explore how to bring on a partner for a key leadership role without losing control of your agency.🔔 Subscribe for More Marketing Agency Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Jessica Rhodes– Website interviewconnections.com– LinkedIn linkedin.com/in/jessica-rhodes-9a291020– Twitter twitter.com/jessrhodesbiz⏰ Timestamps00:00 Intro01:27 About Jessica Rhodes And Her Agency: Interview Connections10:07 Why Jessica Took On A Business Partner15:19 Leadership Roles At Interview Connections18:12 Stepping Down As CEO Of Interview Connections23:19 Why Are Business Owners Afraid To Bring On A Business Partner26:30 Tips For Successful Business Partnerships#SocialMediaExaminer #MarketingAgencyShow #AgencyLeadership
LinkedIn Updates:Buyer Intent Signals, Creator Mode, and More Social Media Examiner 2023-06-17 | Explore LinkedIn changes with Social Media Examiner and Jerry Potter featuring Judi Fox.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/ 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx 🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:00 Introduction01:00 New Buyer Intent Signals and Features Added to Sales Navigator06:00 LinkedIn Adds AI Tools for Advertisers07:50 LinkedIn Conversation Ads11:24 LinkedIn is Shutting Down 3 Features21:40 Conversations Happening Now Prompts Added to Creator Mode23:40 CMO Scorecard and B2B Index25:00 Pages Messaging for Company Pages29:00 LinkedIn Is Testing an AI Assistant for InMails#SocialMediaMarketing #SMETalkShow #LinkedInMarketing
A.I. in your business? Social Media Examiner 2023-06-16 | Do you use A.I. in your business? Here's just a few ways that A.I. can be incorporated into your business! 🎧 Watch full video here: youtu.be/0IHhEdcViK8 #AI #SMExaminerShorts #MASShorts
NEW YOUTUBE UPDATES Social Media Examiner 2023-06-15 | YouTube updates! There are 3 new content tabs coming to YouTube! Are all 3 available for you yet? 🎧 Link to full video: youtube.com/live/HPp61PJjERc?feature=share #YouTubeupdates #SMExaminerShorts #SMMTShorts
Using Story the Right Way: Theory and Practice for Marketers Social Media Examiner 2023-06-15 | Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? Discover the theory and practice of using stories in your marketing.🔔 Subscribe for More Social Media Marketing Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About JJ Peterson– Website mystorybrand.com– StoryBrand Scripting Tool mystorybrand.com/brandscript– Marketing Made Simple Podcast listen.hubspot.com/public/83/Marketing-Made-Simple-e9eb1e32– Marketing Made Simple Book amazon.com/Marketing-Made-Simple-Step-Step/dp/1400203791– Instagram instagram.com/drjjpeterson🔗 Other Notes From This Episode– Garrison Keillor garrisonkeillor.com– Donald Miller’s Instagram: instagram.com/donaldmiller– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/using-story-the-right-way-theory-and-practice-for-marketers– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner ⏰ Timestamps00:00 Intro00:46 Who Is JJ Peterson06:02 What Is Narrative Marketing16:15 What Is Narrative Transportation17:39 Common Story Telling Mistakes Marketers Make24:11 How To Use Story In Your Marketing: A Framework#SocialMediaExaminer #SocialMediaMarketingPodcast #StoryBrand
How are SPEAKERS picked for Social Media Marketing World? Social Media Examiner 2023-06-14 | Are you curious as to how speakers are picked for Social Media Marketing World? You can find out in last week's Social Media Marketing Podcast where Brooke Sellas interviews Michael Stelzner! 🎧 Listen here: youtu.be/9SRjVehsy6g #SocialMediaMarketingWorld #SMExaminerShorts #SMMPShorts
Using AI Technologies in Your Marketing Agency Social Media Examiner 2023-06-14 | Curious about using artificial intelligence technology for your clients’ content ideation and creation? Wondering how to train your team to use AI tools? Explore how AI can benefit marketing agencies.🔔 Subscribe for More Marketing Agency Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Ron Callis– Website onefirefly.com– LinkedIn linkedin.com/in/roncallisjr– Twitter twitter.com/RonCallis– Twitter twitter.com/onefireflyllc⏰ Timestamps00:00 Intro01:00 Why Ron Callis Started One Firefly02:47 How Has AI Impacted One Firefly’s Business07:31 Implementing AI At One Firefly13:09 Rescaling And Upscaling One Firefly’s Team Alongside AI16:44 Adopting AI Tools For Business23:06 Can AI Save A Businesses Money27:25 How The One Firefly Team Feels About Using AI#SocialMediaExaminer #MarketingAgencyShow #OneFirefly
Are you truly REACHING your FULL AUDIENCE? Social Media Examiner 2023-06-13 | Explore how shows are developed with the latest Social Media Marketing Podcast where Brooke Sellas interviews Michael Stelzner about the behind the scenes of creating shows and reaching your audience. 🎧 Link to Podcast: youtu.be/9SRjVehsy6g #reach #SMExaminerShorts #SMMPShorts
YouTube Updates: Ad Blockers, Channel Features, Tools, and More Social Media Examiner 2023-06-09 | Explore YouTube changes with Social Media Examiner and Jerry Potter featuring Marley Jaxx.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/ 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx 🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:00 Introduction01:00 30-Second Non-Skippable Ads Coming to Connected TV03:00 YouTube Launches New Experiment to Restrict Content from Those Using Ad-Blocking Tools05:00 "For You" Recommendations Roll Out Will Customize Channel Page Content for Individual Viewers08:24 3 New Content Tabs Roll Out to Channel Pages10:00 Data Stories: Your Audience Watches Shorts11:40 Using the YouTube Community Tab13:00 Expiring Posts for the Community Tab Roll Out on Android and iOS14:00 YouTube is Killing Stories15:15 Filters Let Creators Search for Creator Music Based on License Duration 16:40 Live Shopping - Ability to Tag and Pin Products#SocialMediaMarketing #SMETalkShow #YouTubeMarketing
How to Grow Your Marketing Agency: Scaling With Intention Social Media Examiner 2023-06-07 | Ready to bring on more clients? Wondering how to augment and allocate resources as you grow? Discover how to put the right processes and people in place to support growth.🔔 Subscribe for More Marketing Agency Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Karlyn Ankrom– Website ohsnapsocial.com– System ohsnapsocial.com/services– Resources ohsnapsocial.com/resources– Newsletter resources.ohsnapsocial.com/snapshotsubscribe– Instagram instagram.com/ohsnapsocialkarlyn– Twitter twitter.com/Kar_lyn⏰ Timestamps00:00 Intro01:43 What Made Karlyn Ankrom Start Her OwnAgency06:15 When To Hire Your Next Employee08:05 Scaling Your Business With Intention11:47 How Long Can An Agency Owner Be Absent From The Day To Day Business13:43 The Most Pivotal Agency Employee Hire17:41 What Can An Operations Manager Do For Your Agency24:23 Agency Owner Failures, Burnout, And Power Moves#SocialMediaExaminer #MarketingAgencyShow #OhSnapSocial
TikTok Updates: AI, Ads, User Data, and More Social Media Examiner 2023-06-03 | Explore TikTok changes with Social Media Examiner and Jerry Potter featuring Keenya Kelly.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/ 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx 🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:00 Introduction01:00 New TikTok Location Tagging Feature Prompts Users to Leave a Review for Businesses 04:30 TikTok Updated Community Guidelines to Include AI Content - “Synthetic Media”06:30 TikTok Tests Generative AI Profile Images08:00 TikTok is Testing an AI Chatbot Called Tako10:15 New TikTok Advertising Options15:20 Video Shopping Ads Announced at TikTok World17:10 Branded Mission Launch18:00 TikTok Creative Exchange Updates19:15 TikTok Launches Effects Creator Rewards22:20 Montana’s TikTok Ban24:00 TikTok Sans Font#SocialMediaMarketing #SMETalkShow #TikTokMarketing
YouTube Ad Strategy: A New Way to Grow Your Leads and Sales Social Media Examiner 2023-06-01 | Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? Discover a new ad strategy for YouTube.🔔 Subscribe for More Social Media Marketing Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Tom Breeze– Website viewability.co– Resource viewability.co.uk/sme– Facebook facebook.com/TomBreezedotcom🔗 Other Notes From This Episode– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/youtube-ad-strategy-a-new-way-to-grow-your-leads-and-sales– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner ⏰ Timestamps00:00 Intro01:15 Who Is Tom Breeze02:13 Why Should Businesses Consider YouTube Ads09:01 What Has Changed With YouTube Ads In 202310:21 What YouTube Audience Targeting Options Are Gone20:50 A New YouTube Ads Strategy That Works#SocialMediaExaminer #SocialMediaMarketingPodcast #YouTubeAdsStrategy
How to Downsize Your Marketing Agency: Clients, Teams, and Beyond Social Media Examiner 2023-05-31 | Need to restructure your agency? Wondering how to make changes to your client list or agency teams? To discover what you need to know to downsize and restructure your marketing agency successfully, Brooke interviews Jillian Vorce.🔔 Subscribe for More Marketing Agency Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Jillian Vorce– Website thejilliangroup.com/better– LinkedIn linkedin.com/in/jillianvorce⏰ Timestamps00:00 Intro01:32 How Jillian Force Started Her Marketing Agency05:19 What Informs The Decision To Downsize09:19 Factors For Going From Reactive To Proactive When Downsizing13:59 How Downsizing Supports Agency Growth18:06 Advice To Manage Your Team And Clients Through Downsizing27:17 Revamped: The Jillian Group in 2023#SocialMediaExaminer #MarketingAgencyShow #TheJillianGroup
Instagram Updates: Reels, Business Tools, Product Tags, and More Social Media Examiner 2023-05-26 | Explore Instagram changes with Social Media Examiner and Jerry Potter featuring Chelsea Peitz.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx 🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:00 Introduction01:00 New Instagram Reels Editing Tools03:35 Branded Content Ads, Now Called Partnerships Ads, Come With Enhanced Content Features05:20 Instagram Broadcast Channel Guests08:50 Instagram Content Publishing API Now Supports Stories10:25 Changes to Instagram Product Tagging for Shops11:20 UGC Sharing Prompts for Shops12:35 GIFs in Comments14:25 Testing AI Stickers15:40 Testing Adding Music to Carousel Posts
Using Scarcity in Marketing: A Roadmap to Higher Conversions Social Media Examiner 2023-05-25 | Want to drive more sales? Wondering how to convince people to act on your offer immediately? Discover how to use scarcity to improve your marketing conversions.🔔 Subscribe for More Social Media Marketing Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Dr. Mindy Weinstein– Website mindyweinstein.com– Website marketmindshift.com– The Power of Scarcity, leveraging Urgency and Demand to Influence Customer Decisions marketmindshift.com/the-power-of-scarcity– Persuasive Woman Podcast persuasioninbusiness.com/podcast– Instagram instagram.com/mindydweinstein– LinkedIn linkedin.com/in/mindydweinstein– Twitter twitter.com/mindyweinstein🔗 Other Notes From This Episode– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/using-scarcity-in-marketing-a-roadmap-to-higher-conversions– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner ⏰ Timestamps00:00 Intro01:02 Who Is Dr. Mindy Weinstein09:50 The Importance Of Scarcity In Marketing12:21 The Benefits Of Scarcity In Marketing17:04 Considerations For Using Scarcity In Marketing19:44 Time-Related Scarcity28:00 Supply-Related Scarcity35:47 Time-Related Scarcity vs Supply-Related Scarcity38:21 Limited Edition Scarcity41:34 Demand Scarcity#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategy
Facebook Updates: Q1 Results, AI, Reels, and More Social Media Examiner 2023-05-20 | Explore Facebook changes with Social Media Examiner and Jerry Potter featuring Allie Bloyd.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/ 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx 🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:00 Introduction01:00 Facebook Q1 Earnings Call03:30 Facebook Showing More Advertising in the Feed07:00 Facebook Unconnected Distribution08:00 Facebook and the Metaverse12:20 Compromised Verified Meta Accounts Lead Advertisers to Bogus Ads Pages15:30 Aggregated Event Measurement18:50 Location Targeting Updates20:35 Standard Enhancements Updates22:30 Facebook is Testing AI-Generated ‘Advanced Stories’24:30 New Contextual Labels Will Explain Why Users are Seeing Certain Reels27:25 A New Reels Shelf is Added at the Top of Facebook Watch29:20 Facebook is Sunsetting Paid Online Events#SocialMediaMarketing #SMETalkShow #FacebookMarketing
YouTube Ad Targeting: How to Maximize Your Results Social Media Examiner 2023-05-18 | Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? Discover a YouTube ad targeting strategy.🔔 Subscribe for More Social Media Marketing Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Ben Jones– Website titanmarketer.com/services/funnel/home– Bonus Resource titanmarketer.com/sme– LinkedIn linkedin.com/in/%F0%9F%94%A5-ben-jones-%F0%9F%9A%80-234090a8– YouTube youtube.com/channel/UCYeXqSBfLLkGd1rvRq3NNeQ🔗 Other Notes From This Episode– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/youtube-ad-targeting-how-to-maximize-your-results– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner ⏰ Timestamps00:00 Intro01:36 Who Is Ben Jones12:55 The Card-Out YouTube Ad Targeting Strategy15:08 YouTube Ad Targeting Strategy: Genuine Interest Targeting18:28 YouTube Ad Targeting Strategy: Income Targeting26:57 YouTube Ad Targeting Strategy: Intent Targeting Via Search, Competitors, Ads Placement39:07 Reverse Funnel YouTube Ad Targeting#SocialMediaExaminer #SocialMediaMarketingPodcast #YouTubeAds
LinkedIn Updates: AI, Verification, Ads, and More Social Media Examiner 2023-05-13 | Explore LinkedIn changes with Social Media Examiner and Jerry Potter featuring Judi Fox.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/ 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub💡 Wondering How Fellow Marketers Are Using Social Media?-- Download our Industry Report: socialmediaexaminer.com/zsyx🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:00 Introduction00:45 AI Generative Posts on LinkedIn04:20 AI Updates on LinkedIn04:30 Collaborative Articles04:50 Ideas for Your Next Post Prompts05:15 Conversations Happening Now 06:05 Red Flags to Watch Out For on LinkedIn07:20 LinkedIn Verification10:25 LinkedIn Audience Network/Ads Updates12:40 Updates to Company Commitments14:50 New “I’m Interested” Feature16:00 Updated Filters on Personal Profiles18:00 Improved Search Features20:00 Custom Call-to-Action Buttons Rolling Out#SocialMediaMarketing #SMETalkShow #LinkedInMarketing
Targeting Website Visitors With Emails: How to Use Email Retargeting Social Media Examiner 2023-05-11 | Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads? Discover how to target visitors to your website organically with emails.🔔 Subscribe for More Social Media Marketing Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Steve Chou– Website mywifequitherjob.com– The My Wife Quit Her Day Job Podcast mywifequitherjob.com/category/podcast– Twitter twitter.com/mywifequit– YouTube youtube.com/user/mywifequitherjob🔗 Other Notes From This Episode– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/targeting-website-visitors-with-emails-how-to-use-email-retargeting– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner ⏰ Timestamps00:00 Intro00:55 Who Is Steve Chou02:57 Why Email Is A Valuable Businesses Channel10:50 What Is Email Capture & Retargeting21:00 Is Email Capture & Retargeting Legal28:26 Sales And Revenue Benefits Of Email Retargeting32:28 Business Applications For Email Retargeting39:53 Email Capture & Retargeting Service Fees#SocialMediaExaminer #SocialMediaMarketingPodcast #EmailRetargeting
YouTube Updates: Podcasts, Analytics, Live Tools, and More Social Media Examiner 2023-05-06 | Explore YouTube changes with Social Media Examiner and Jerry Potter.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/ 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx 🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:00 Introduction01:00 New Podcasting Features on YouTube03:05 Podcasts in YouTube Music06:00 Analytics Updates - Top Formats08:45 Shorts Ads 11:55 Ads Overlay Format Removed for All Creators12:35 Creators Can Now Manage Permissions on Studio Mobile13:10 All Creators Can Now Download Videos on Mobile17:00 Emoji Reactions Rolling Out on iOS18:00 Live-streaming Updates19:20 New Notify Me Button19:55 YouTube Shorts Updates20:45 Studio Filter Notifications by Type on Mobile21:10 Image Polls Increase to 36 Characters21:33 Two Trailers on Your Channel and Now Available on Mobile24:00 YouTube Similar Content Policy#SocialMediaMarketing #SMETalkShow #YouTubeMarketing
YouTube Content Strategy for Businesses Social Media Examiner 2023-05-04 | Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads? Discover a YouTube content strategy for businesses.🔔 Subscribe for More Social Media Marketing Insights – youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1👁️🗨️ About Nate Black– Website channelmakers.com– YouTube youtube.com/channel/UCbayot0NQ0HWeCs9J8Mx7fA🔗 Other Notes From This Episode– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/youtube-content-strategy-for-businesses– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner ⏰ Timestamps00:00 Intro01:40 Who Is Nate Black09:50 What YouTube Makes Possible For Marketers And Businesses13:03 What To Understand About How People Use YouTube16:33 How to Know What Your YouTube Audience Wants18:46 How To Create A Library Of Content For Your YouTube Channel#SocialMediaExaminer #SocialMediaMarketingPodcast #YouTubeMarketing
TikTok Updates: Branded Effects, Shopping, The Bans, and More Social Media Examiner 2023-04-28 | Explore TikTok changes with Social Media Examiner and Jerry Potter featuring Keenya Kelly.🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/ 🔔 Subscribe for More Social Media Marketing News & Tactics-- socialmediaexaminer.com/sub 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx 🛠️ Discover our recommended marketer-approved tools, apps, and software.-- socialmediaexaminer.com/tools⏰ Timestamps00:00 Introduction01:00 TikTok Branded Effects03:30 Video Stickers for DMs05:15 TikTok Shopping07:50 Possible TikTok Ban11:50 Testing Replacing Friends Tab with Explore Tab14:00 TikTok Still Allows 10-Minute Videos#SocialMediaMarketing #SMETalkShow #TikTokMarketing
