Uploaded October 2025 | Updated September 2026, 6 days ago

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What’s product-market fit like when you give people the power to do what they never thought was possible?

On this rerun of Grit from April 2024, Victor Riparbelli, co-founder and CEO of Synthesia, shares how his platform gave billions a new way to create video without cameras, and explores a future where video and audio replace text as the primary way to share knowledge and content.

Guests: Victor Riparbelli, CEO and co-founder of Synthesia and Josh Coyne, Partner at Kleiner Perkins

Connect with Victor Riparbelli
X: https://x.com/vriparbelli
LinkedIn: linkedin.com/in/victorriparbelli

Connect with Josh Coyne
X: https://x.com/josh_coyne
LinkedIn: linkedin.com/in/joshuacoyne

Connect with Joubin
X: https://x.com/Joubinmir
LinkedIn: linkedin.com/in/joubin-mirzadegan-66186854
Email: grit@kleinerperkins.com

Learn more about Kleiner Perkins: kleinerperkins.com

00:00 Introduction
02:38 Loose screws
06:07 AI hype cycles
08:50 What Synthesia does
10:22 Copycats and competition
17:26 Winner take all
19:44 Synthesia’s origin story
25:08 Category creation
27:32 The next era of AI video
33:21 The uncanny valley
34:47 Watching videos at work
38:15 Scaling video and audio content
43:14 Emailing with Mark Cuban
51:47 Battle scars
55:43 Customer obsession
58:11 Pressure to succeed
1:02:32 Deep passion
1:05:48 Who Synthesia is hiring