Social Media Examiner
Creator Content That Converts With Facebook Ads
updated
#ai #SMExaminerShorts #MASShorts
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:45 Introduction
01:00 YouTube Shorts Friends
03:10 Experiment: Viewer-Created Shorts Featuring Comments
07:30 Early Testing of Test and Compare Feature
10:45 YouTube is Rolling Out AI-Powered Dubbing via Aloud
16:20 Collapsible x/10 Metric in YouTube Dashboard
18:00 Analytics Audience Overlap Card
19:00 Analytics Now Shows How Many Have Set Reminders for Live Events
21:40 Lower Eligibility Criteria for the YouTube Partner Program (YPP) Rolls Out
24:30 YouTube is Requiring Disclosure of Fan Accounts to Protect Creators and Brands
27:10 YouTube Shopping Affiliate Program
29:55 Experiment: Search From Comments
30:55 Experiment: AI-Generated Quizzes on Mobile
#SocialMediaMarketing #SMETalkShow #YouTubeMarketing
#limitededition #SMExaminerShorts #SMMPShorts
#threads #SMExaminerShorts #socialmediamarketing
🔔 Subscribe for More Social Media Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Zack Duncan
– Website rootandbranchgroup.com
– Blog rootandbranchgroup.com/blog
– Resource https://blog.google/products/ads-commerce/prepare-for-future-with-google-analytics-4/ analytics.google.com/analytics/web/provision/#/provision
– LinkedIn linkedin.com/company/root-branch
– YouTube youtube.com/@rooted-digital/featured
🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/getting-started-with-ga4-a-practical-approach
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
⏰ Timestamps
00:00 Intro
01:19 About Zack Duncan
09:40 Why Is GA4 Replacing Google Universal Analytics
12:37 Where To Start With GA4: Micro And Macro Conversions
16:06 The First GA4 Report To Set Up: Traffic Acquisition Report
19:07 The Second GA4 Report To Set Up: Pages And Screens
21:27 Rethinking And Reframing For GA4: Data Models And Views
25:08 How To Use Default Trackable Events In GA4
30:21 How To Use Custom Trackable Events In GA4
32:34 Using 3rd Party Conversion Tracking Tools With GA4
33:52 How To Use The GA4 Funnel Tool
35:13 How Accurate Is GA4 Data
38:04 How to Use Conversion Tracking In GA4
41:14 How to Compare Data In GA4 With Explorations
#SocialMediaExaminer #SocialMediaMarketingPodcast #GA4
Link 🎧: youtube.com/live/iKmXvWJOEs4?feature=share
#tiktokupdate #SMExaminerShorts #SMMTShorts
🔔 Subscribe for More Marketing Agency Insights
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👁️🗨️ About Katie Robbert
– Website trustinsights.ai
– LinkedIn linkedin.com/in/katierobbert
– TikTok tiktok.com/@trustinsights
– Twitter twitter.com/katierobbert
– Twitter twitter.com/TrustInsights
⏰ Timestamps
00:00 Intro
01:15 About Katie Robbert And Trust Insights
03:04 The 5 Ps to Guide Digital Transformation
06:17 Relevant Functions of AI For Marketers: Find, Organize, Generate
08:59 Are Most Agencies Ready To Adopt AI
11:12 Common Misconceptions About Digital Transformation And Adopting AI
12:54 AI-Generated Content, Copyright, and Use
16:44 Benefits Of Digital Transformation And AI For Marketing Agencies
20:33 Common Mistakes Made When Adopting New Technologies Tools
31:14 Training And Upskilling Agency Staff To Use AI
34:02 Why Your Marketing Agency Needs An AI Strategy
#SocialMediaExaminer #MarketingAgencyShow #AITechnology
Link 🎧: youtu.be/mBvBpIrYt4A
#linkedinvideo #SMExaminerShorts #SMMPShorts
Link 🎧: youtu.be/v-RkxisZ67A
#salesplaybook #SMExaminerShorts #MASShorts
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:00 Introduction
01:00 Meta Releases Threads
06:50 TikTok Launches Free AI Scripting Tool
08:05 TikTok Launches Agency Hub to Serve SMBs
10:50 TikTok Creative Challenge
13:05 TikTok Open Applications Campaigns
14:45 TikTok Updates Privacy and Transparency for Ads
16:00 TikTok is Testing Visual Search
17:50 TikTok Launches New In-Stream Shopping Push with “Trendy Beat” Showcase
20:00 TikTok Rolls Out Monetization Opportunity for Creators with Series
21:40 TikTok Adds Subscriber-Only Videos to Perks for Live Subscription Holders
22:45 TikTok Discontinues BeReal Clone, TikTok Now
#SocialMediaMarketing #SMETalkShow #YouTubeMarketing
Link 🎧: youtu.be/wr6EeWjX8N4
#youtubemarketing #SMExaminerShorts #SMMPShorts
Link 🎧: youtube.com/live/STNBm0uIKaA?feature=share
#aichatbots #SMExaminerShorts #SMMTShorts
🔔 Subscribe for More Social Media Marketing Insights
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👁️🗨️ About Phillip Ilic
– Website b2bhero.co pt.linkedin.com/company/kiin-linkedin-ads
– LinkedIn pt.linkedin.com/in/philip-ilic
– YouTube youtube.com/@B2BHero/featured
🔗 Other Notes From This Episode
Google Ads ads.google.com/intl/en_us/start/overview-ha/amer-mod-ha
Slack slack.com
Outbound ai outboundflow.ai
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/demand-generation-strategy-how-to-get-buyers-to-line-up-to-work-with-you
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
⏰ Timestamps
00:00 Intro
01:10 Who Is Phil Ilic
06:39 What Is Demand Generation
09:49 How The Buyer’s Journey Has Changed
19:55 How To Use Cold Email And LinkedIn Messages For Demand Generation
24:41 How To Use LinkedIn Organic Content For Demand Generation
37:32 How To Use Advertising For Demand Generation
#SocialMediaExaminer #SocialMediaMarketingPodcast #DemandGenerationStrategy
🔔 Subscribe for More Marketing Agency Insights
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👁️🗨️ About Samantha Stone
– Website unleashpossible.com
– Book unleashpossible.com/templates
– Course unleashpossible.com/courses
– LinkedIn linkedin.com/in/samanthastonemarketing
– Twitter twitter.com/samanthastone
⏰ Timestamps
00:00 Intro
01:20 About Samantha Stone
03:29 What Is A Marketing Agency Sales Playbook
06:16 When Should A Marketing Agency Build A Sales Playbook
09:54 Top 3 Must-Have Items For A Marketing Agency Sales Playbook
20:26 Common Pitfalls When Building A Sales Playbook
25:21 How Does A Sales Playbook Contribute To Predictable Sales
34:53 How Does A Sales Playbook Tie Into Sales Training And Onboarding Processes
39:42 3 Actionable Tips To Build Your Agency's First Sales Playbook
#SocialMediaExaminer #MarketingAgencyShow #AgencySales
Link 🎧: youtu.be/3qtxyyLSE3c
#youtubevideos #SMExaminerShorts #SMMPShorts
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:00 Introduction
01:00 Instagram Content API Updates
04:20 Instagram Algorithm Explained
07:15 Instagram Ads Updates
09:30 Instagram Features Updates
09:50 Broadcast Channels Roll Out Globally
13:50 Users Can Download Others’ Reels
16:40 Instagram Notes - Adding Music and Translation
20:00 AI Chatbot
#SocialMediaMarketing #SMETalkShow #YouTubeMarketing
Link 🎧: youtu.be/hTjPZqvwOhY
#liveevent #SMExaminerShorts #MASShorts
🔔 Subscribe for More Social Media Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Justin Brown
– Website primalvideo.com
– Course primalvideo.com/waitlist-accelerator
– Facebook facebook.com/primalvideo
– Instagram instagram.com/justinbrownpv
– LinkedIn linkedin.com/in/justinbrownpv
– Twitter twitter.com/justinbrownpv
– YouTube youtube.com/primalvideo
🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/using-youtube-analytics-to-improve-your-video-strategy
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
⏰ Timestamps
00:00 Intro
01:14 Why Should Marketers Use Long-Form Content On YouTube
05:12 How Often Should I Post Videos On YouTube
09:21 Where To Find YouTube Analytics And What To Look At
19:53 How To Track YouTube Analytics
23:45 How To Learn From Older YouTube Video Performance
35:46 How To Optimize Older YouTube Videos To Get More Views
40:50 What Are Some AI Tools For Editing YouTube Videos
#SocialMediaExaminer #SocialMediaMarketingPodcast #YouTubeStrategy
Link 🎧: youtu.be/ocCEtt1eM_s
#community #SMExaminerShorts #SMMPShorts
🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Rich Brooks
– Website takeflyte.com
– Podcast theagentsofchange.com/podcasts
– Conference theagentsofchange.com/conference
– LinkedIn linkedin.com/in/therichbrooks
– Twitter twitter.com/therichbrooks
– Twitter twitter.com/flytenewmedia
⏰ Timestamps
00:00 Intro
01:19 About Rich Brooks And Flyte New Media
03:00 Why Rich Brooks Started The Agent’s Of Change Conference
09:55 How To Follow Up With Leads From A Live Event
17:34 How To Market Your Agency During Your Live Event
19:48 How To Get Speakers And Sponsors For Your Live Event
28:06 How To Establish ROI For A Live Event
#SocialMediaExaminer #MarketingAgencyShow #AgencyEvents
Link to full video 🎧: youtube.com/live/DuRudBJt8BQ?feature=share
#FaceBook #SMExaminerShorts #SMMTShorts
Link 🎧: youtu.be/L-gt0I_gpMc
#chatgpt #SMExaminerShorts #SMMPShorts
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:00 Introduction
01:00 New Facebook Reels Features
01:50 Facebook Reels Inspiration Hub
03:00 Facebook Reels Templates Hub
04:00 Reels Unified Editing
04:25 Reels Clips
06:30 Updated Reels Analytics & Insights
07:10 Distribution Heath & Retention Graphs
08:10 Crosspost Reels & Stories from Instagram to Facebook
09:20 Q1 2023 Widely Viewed Content Report
11:20 Facebook Ads Updates
11:40 App Promotion Ads Coming to Reels
12:35 Augmented Reality Ads
12:55 Watch & Browse Ads Feature for Reels
14:00 Multiple Image Ads for Reels
14:35 Special Promotion Ad Discount Codes
15:25 Lead Generation Tools Updated
17:10 Advertisers targeting consumers in EU countries or territories must now designate Beneficiary and Payer
#SocialMediaMarketing #SMETalkShow #FacebookMarketing
Link to full video: 🎧 youtube.com/live/mJ4oBRi--3E?feature=share
#LinkedInUpdates #SMExaminerShorts #SMMTShorts
Link: 🎧 youtu.be/R3Dht2cHHB8
#story #SMExaminerShorts #SMMPShorts
🔔 Subscribe for More Social Media Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Chris Penn
– Website christopherspenn.com
– Podcast podcasts.apple.com/us/podcast/marketing-over-coffee-marketing-podcast/id251299460
– AI for Marketers amazon.com/AI-Marketers-Introduction-Primer-Second/dp/1795675667
– Trust Insights Academy trustinsights.ai
– Courses academy.trustinsights.ai/courses/google-analytics-4-for-marketers
– Facebook facebook.com/cspenn
– Instagram trustinsights.ai
– LinkedIn linkedin.com/in/cspenn
– Twitter twitter.com/cspenn
– YouTube youtube.com/channel/UChELZ_JMGNYuxObfrXoER6A
🔗 Other Notes From This Episode
– ChatGPT (mentioned 3+times) openai.com/blog/chatgpt
Otter.ai Software otter.ai/referrals/7ZWS5Q8D
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/ai-for-business-use-cases-and-trends
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
⏰ Timestamps
00:00 Intro
00:59 Using AI For Small Business
13:20 6 Use Cases For AI In Business
21:09 Using AI For Summarization
23:50 Using AI For Rewriting
25:34 Using AI To Answer Questions
29:43 ChatGPT’s Web Browser Extension
31:53 Other Marketing Uses For AI
33:35 ChatGPT’s Memory Thread
35:04 AI Prompt Tips For Better Output
43:00 Open Source AI Models And Autonomous Agents
Link to full episode: 🎧 youtu.be/R3Dht2cHHB8
#story #SMExaminerShorts #SMMPShorts
🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Jessica Rhodes
– Website interviewconnections.com
– LinkedIn linkedin.com/in/jessica-rhodes-9a291020
– Twitter twitter.com/jessrhodesbiz
⏰ Timestamps
00:00 Intro
01:27 About Jessica Rhodes And Her Agency: Interview Connections
10:07 Why Jessica Took On A Business Partner
15:19 Leadership Roles At Interview Connections
18:12 Stepping Down As CEO Of Interview Connections
23:19 Why Are Business Owners Afraid To Bring On A Business Partner
26:30 Tips For Successful Business Partnerships
#SocialMediaExaminer #MarketingAgencyShow #AgencyLeadership
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:00 Introduction
01:00 New Buyer Intent Signals and Features Added to Sales Navigator
06:00 LinkedIn Adds AI Tools for Advertisers
07:50 LinkedIn Conversation Ads
11:24 LinkedIn is Shutting Down 3 Features
21:40 Conversations Happening Now Prompts Added to Creator Mode
23:40 CMO Scorecard and B2B Index
25:00 Pages Messaging for Company Pages
29:00 LinkedIn Is Testing an AI Assistant for InMails
#SocialMediaMarketing #SMETalkShow #LinkedInMarketing
🎧 Watch full video here: youtu.be/0IHhEdcViK8 #AI #SMExaminerShorts #MASShorts
🎧 Link to full video: youtube.com/live/HPp61PJjERc?feature=share
#YouTubeupdates #SMExaminerShorts #SMMTShorts
🔔 Subscribe for More Social Media Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About JJ Peterson
– Website mystorybrand.com
– StoryBrand Scripting Tool mystorybrand.com/brandscript
– Marketing Made Simple Podcast listen.hubspot.com/public/83/Marketing-Made-Simple-e9eb1e32
– Marketing Made Simple Book amazon.com/Marketing-Made-Simple-Step-Step/dp/1400203791
– Instagram instagram.com/drjjpeterson
🔗 Other Notes From This Episode
– Garrison Keillor garrisonkeillor.com
– Donald Miller’s Instagram: instagram.com/donaldmiller
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/using-story-the-right-way-theory-and-practice-for-marketers
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
⏰ Timestamps
00:00 Intro
00:46 Who Is JJ Peterson
06:02 What Is Narrative Marketing
16:15 What Is Narrative Transportation
17:39 Common Story Telling Mistakes Marketers Make
24:11 How To Use Story In Your Marketing: A Framework
#SocialMediaExaminer #SocialMediaMarketingPodcast #StoryBrand
🎧 Listen here: youtu.be/9SRjVehsy6g
#SocialMediaMarketingWorld #SMExaminerShorts #SMMPShorts
🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Ron Callis
– Website onefirefly.com
– LinkedIn linkedin.com/in/roncallisjr
– Twitter twitter.com/RonCallis
– Twitter twitter.com/onefireflyllc
⏰ Timestamps
00:00 Intro
01:00 Why Ron Callis Started One Firefly
02:47 How Has AI Impacted One Firefly’s Business
07:31 Implementing AI At One Firefly
13:09 Rescaling And Upscaling One Firefly’s Team Alongside AI
16:44 Adopting AI Tools For Business
23:06 Can AI Save A Businesses Money
27:25 How The One Firefly Team Feels About Using AI
#SocialMediaExaminer #MarketingAgencyShow #OneFirefly
🎧 Link to Podcast: youtu.be/9SRjVehsy6g
#reach #SMExaminerShorts #SMMPShorts
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:00 Introduction
01:00 30-Second Non-Skippable Ads Coming to Connected TV
03:00 YouTube Launches New Experiment to Restrict Content from Those Using Ad-Blocking Tools
05:00 "For You" Recommendations Roll Out Will Customize Channel Page Content for Individual Viewers
08:24 3 New Content Tabs Roll Out to Channel Pages
10:00 Data Stories: Your Audience Watches Shorts
11:40 Using the YouTube Community Tab
13:00 Expiring Posts for the Community Tab Roll Out on Android and iOS
14:00 YouTube is Killing Stories
15:15 Filters Let Creators Search for Creator Music Based on License Duration
16:40 Live Shopping - Ability to Tag and Pin Products
#SocialMediaMarketing #SMETalkShow #YouTubeMarketing
🔔 Subscribe for More Social Media Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Brooke Sellas
– Website: https://bsquared.media/about-us/brooke-sellas/
– Podcast: Marketing Agency Show socialmediaexaminer.com/marketing-agency-show
– Book: Conversations That Connect amazon.com/Conversations-That-Connect-Listening-Social-Led/dp/B0B457G51F
– Instagram: instagram.com/brookesellas
– LinkedIn: linkedin.com/in/brookebsellas
– YouTube: SMExaminer youtube.com/@SocialMediaExaminer/videos
🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/developing-shows-behind-the-scenes-at-social-media-examiner
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
⏰ Timestamps
00:00 Intro
00:52 How Do Podcasts Work Into Content Strategy
09:02 Podcast Interviews Resulting In Other Opportunities
11:46 Strategy For Content Creation and Distribution
15:21 How We Promote Our Show Content
19:19 How To Use Multiple Shows To Attract Different Audiences
23:47 The Newest Social Media Examiner Show: Marketing Agency Show
29:13 How Brooke Sellas Became The Marketing Agency Show Host
36:01 What Is The Marketing Agency Show About And Who Is It For
#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingAgencyShow
🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Karlyn Ankrom
– Website ohsnapsocial.com
– System ohsnapsocial.com/services
– Resources ohsnapsocial.com/resources
– Newsletter resources.ohsnapsocial.com/snapshotsubscribe
– Instagram instagram.com/ohsnapsocialkarlyn
– Twitter twitter.com/Kar_lyn
⏰ Timestamps
00:00 Intro
01:43 What Made Karlyn Ankrom Start Her OwnAgency
06:15 When To Hire Your Next Employee
08:05 Scaling Your Business With Intention
11:47 How Long Can An Agency Owner Be Absent From The Day To Day Business
13:43 The Most Pivotal Agency Employee Hire
17:41 What Can An Operations Manager Do For Your Agency
24:23 Agency Owner Failures, Burnout, And Power Moves
#SocialMediaExaminer #MarketingAgencyShow #OhSnapSocial
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:00 Introduction
01:00 New TikTok Location Tagging Feature Prompts Users to Leave a Review for Businesses
04:30 TikTok Updated Community Guidelines to Include AI Content - “Synthetic Media”
06:30 TikTok Tests Generative AI Profile Images
08:00 TikTok is Testing an AI Chatbot Called Tako
10:15 New TikTok Advertising Options
15:20 Video Shopping Ads Announced at TikTok World
17:10 Branded Mission Launch
18:00 TikTok Creative Exchange Updates
19:15 TikTok Launches Effects Creator Rewards
22:20 Montana’s TikTok Ban
24:00 TikTok Sans Font
#SocialMediaMarketing #SMETalkShow #TikTokMarketing
🔔 Subscribe for More Social Media Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Tom Breeze
– Website viewability.co
– Resource viewability.co.uk/sme
– Facebook facebook.com/TomBreezedotcom
🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/youtube-ad-strategy-a-new-way-to-grow-your-leads-and-sales
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
⏰ Timestamps
00:00 Intro
01:15 Who Is Tom Breeze
02:13 Why Should Businesses Consider YouTube Ads
09:01 What Has Changed With YouTube Ads In 2023
10:21 What YouTube Audience Targeting Options Are Gone
20:50 A New YouTube Ads Strategy That Works
#SocialMediaExaminer #SocialMediaMarketingPodcast #YouTubeAdsStrategy
🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Jillian Vorce
– Website thejilliangroup.com/better
– LinkedIn linkedin.com/in/jillianvorce
⏰ Timestamps
00:00 Intro
01:32 How Jillian Force Started Her Marketing Agency
05:19 What Informs The Decision To Downsize
09:19 Factors For Going From Reactive To Proactive When Downsizing
13:59 How Downsizing Supports Agency Growth
18:06 Advice To Manage Your Team And Clients Through Downsizing
27:17 Revamped: The Jillian Group in 2023
#SocialMediaExaminer #MarketingAgencyShow #TheJillianGroup
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:00 Introduction
01:00 New Instagram Reels Editing Tools
03:35 Branded Content Ads, Now Called Partnerships Ads, Come
With Enhanced Content Features
05:20 Instagram Broadcast Channel Guests
08:50 Instagram Content Publishing API Now Supports Stories
10:25 Changes to Instagram Product Tagging for Shops
11:20 UGC Sharing Prompts for Shops
12:35 GIFs in Comments
14:25 Testing AI Stickers
15:40 Testing Adding Music to Carousel Posts
🔔 Subscribe for More Social Media Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Dr. Mindy Weinstein
– Website mindyweinstein.com
– Website marketmindshift.com
– The Power of Scarcity, leveraging Urgency and Demand to Influence Customer Decisions marketmindshift.com/the-power-of-scarcity
– Persuasive Woman Podcast persuasioninbusiness.com/podcast
– Instagram instagram.com/mindydweinstein
– LinkedIn linkedin.com/in/mindydweinstein
– Twitter twitter.com/mindyweinstein
🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/using-scarcity-in-marketing-a-roadmap-to-higher-conversions
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
⏰ Timestamps
00:00 Intro
01:02 Who Is Dr. Mindy Weinstein
09:50 The Importance Of Scarcity In Marketing
12:21 The Benefits Of Scarcity In Marketing
17:04 Considerations For Using Scarcity In Marketing
19:44 Time-Related Scarcity
28:00 Supply-Related Scarcity
35:47 Time-Related Scarcity vs Supply-Related Scarcity
38:21 Limited Edition Scarcity
41:34 Demand Scarcity
#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategy
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:00 Introduction
01:00 Facebook Q1 Earnings Call
03:30 Facebook Showing More Advertising in the Feed
07:00 Facebook Unconnected Distribution
08:00 Facebook and the Metaverse
12:20 Compromised Verified Meta Accounts Lead Advertisers to Bogus Ads Pages
15:30 Aggregated Event Measurement
18:50 Location Targeting Updates
20:35 Standard Enhancements Updates
22:30 Facebook is Testing AI-Generated ‘Advanced Stories’
24:30 New Contextual Labels Will Explain Why Users are Seeing Certain Reels
27:25 A New Reels Shelf is Added at the Top of Facebook Watch
29:20 Facebook is Sunsetting Paid Online Events
#SocialMediaMarketing #SMETalkShow #FacebookMarketing
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👁️🗨️ About Ben Jones
– Website titanmarketer.com/services/funnel/home
– Bonus Resource titanmarketer.com/sme
– LinkedIn linkedin.com/in/%F0%9F%94%A5-ben-jones-%F0%9F%9A%80-234090a8
– YouTube youtube.com/channel/UCYeXqSBfLLkGd1rvRq3NNeQ
🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/youtube-ad-targeting-how-to-maximize-your-results
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
⏰ Timestamps
00:00 Intro
01:36 Who Is Ben Jones
12:55 The Card-Out YouTube Ad Targeting Strategy
15:08 YouTube Ad Targeting Strategy: Genuine Interest Targeting
18:28 YouTube Ad Targeting Strategy: Income Targeting
26:57 YouTube Ad Targeting Strategy: Intent Targeting Via Search, Competitors, Ads Placement
39:07 Reverse Funnel YouTube Ad Targeting
#SocialMediaExaminer #SocialMediaMarketingPodcast #YouTubeAds
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:00 Introduction
00:45 AI Generative Posts on LinkedIn
04:20 AI Updates on LinkedIn
04:30 Collaborative Articles
04:50 Ideas for Your Next Post Prompts
05:15 Conversations Happening Now
06:05 Red Flags to Watch Out For on LinkedIn
07:20 LinkedIn Verification
10:25 LinkedIn Audience Network/Ads Updates
12:40 Updates to Company Commitments
14:50 New “I’m Interested” Feature
16:00 Updated Filters on Personal Profiles
18:00 Improved Search Features
20:00 Custom Call-to-Action Buttons Rolling Out
#SocialMediaMarketing #SMETalkShow #LinkedInMarketing
🔔 Subscribe for More Social Media Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Steve Chou
– Website mywifequitherjob.com
– The My Wife Quit Her Day Job Podcast mywifequitherjob.com/category/podcast
– Twitter twitter.com/mywifequit
– YouTube youtube.com/user/mywifequitherjob
🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/targeting-website-visitors-with-emails-how-to-use-email-retargeting
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
⏰ Timestamps
00:00 Intro
00:55 Who Is Steve Chou
02:57 Why Email Is A Valuable Businesses Channel
10:50 What Is Email Capture & Retargeting
21:00 Is Email Capture & Retargeting Legal
28:26 Sales And Revenue Benefits Of Email Retargeting
32:28 Business Applications For Email Retargeting
39:53 Email Capture & Retargeting Service Fees
#SocialMediaExaminer #SocialMediaMarketingPodcast #EmailRetargeting
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:00 Introduction
01:00 New Podcasting Features on YouTube
03:05 Podcasts in YouTube Music
06:00 Analytics Updates - Top Formats
08:45 Shorts Ads
11:55 Ads Overlay Format Removed for All Creators
12:35 Creators Can Now Manage Permissions on Studio Mobile
13:10 All Creators Can Now Download Videos on Mobile
17:00 Emoji Reactions Rolling Out on iOS
18:00 Live-streaming Updates
19:20 New Notify Me Button
19:55 YouTube Shorts Updates
20:45 Studio Filter Notifications by Type on Mobile
21:10 Image Polls Increase to 36 Characters
21:33 Two Trailers on Your Channel and Now Available on Mobile
24:00 YouTube Similar Content Policy
#SocialMediaMarketing #SMETalkShow #YouTubeMarketing
🔔 Subscribe for More Social Media Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1
👁️🗨️ About Nate Black
– Website channelmakers.com
– YouTube youtube.com/channel/UCbayot0NQ0HWeCs9J8Mx7fA
🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/youtube-content-strategy-for-businesses
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
⏰ Timestamps
00:00 Intro
01:40 Who Is Nate Black
09:50 What YouTube Makes Possible For Marketers And Businesses
13:03 What To Understand About How People Use YouTube
16:33 How to Know What Your YouTube Audience Wants
18:46 How To Create A Library Of Content For Your YouTube Channel
#SocialMediaExaminer #SocialMediaMarketingPodcast #YouTubeMarketing
🎧 Listen to The Social Media Marketing Talk Show Podcast -- socialmediaexaminer.com/social-media-marketing-talk-show/
🔔 Subscribe for More Social Media Marketing News & Tactics
-- socialmediaexaminer.com/sub
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: socialmediaexaminer.com/zsyx
🛠️ Discover our recommended marketer-approved tools, apps, and software.
-- socialmediaexaminer.com/tools
⏰ Timestamps
00:00 Introduction
01:00 TikTok Branded Effects
03:30 Video Stickers for DMs
05:15 TikTok Shopping
07:50 Possible TikTok Ban
11:50 Testing Replacing Friends Tab with Explore Tab
14:00 TikTok Still Allows 10-Minute Videos
#SocialMediaMarketing #SMETalkShow #TikTokMarketing