Uploaded March 2025 | Updated September 2026, 2 weeks ago
These commercials aired on ABC on April 3rd, 1978
1. "The 50th Annual Academy Awards" Intro (The audio here was messed up in the broadcast and the music should have been louder...instead it was mixed with ambient crowd noise from the live feed for some reason. Brought to you by Revlon, Coca Cola, Schlitz and Polaroid)
2. Polavision by Polaroid (With actor Tony Roberts, who just died last month on 2/7/2025 at age 85. RIP. Polavision was a proprietary silent Super 8 film format that was a huge commercial failure and was discontinued in 1979)
3. Schlitz Beer (Featuring Michael Warren, Harold "Happy" Hairston and several other basketball players of the era)
4. Charlie by Revlon (With singer Bobby Short)
5. Coca Cola
6. ABC Station ID
7. Moon Drops Lipstick by Revlon
8. Tab (With Arnold Palmer at the end)
9. Polaroid One-Step Camera (With James Garner)
10. Schlitz Beer
11. "The 50th Annual Academy Awards" Commercial Bumper (These Oscars were notable for "Star Wars" sweeping every technical category it was nominated for...winning six Oscars in total. It lost best picture to "Annie Hall", best director to Woody Allen and best supporting actor to Jason Robards)
12. Promo for "Happy Days", "Laverne & Shirley", "Three's Company" and "The Harvey Korman Show"
13. Polavision by Polaroid (With Tony Roberts)
14. Sprite
15. "The 50th Annual Academy Awards" Commercial Bumper
16. Promo for "The Barbara Walters Special"
17. Sprite
18. Polaroid
19. Schlitz Light Beer (With Lee Marvin)
20. Revlon Formula 2 Makeup
21. Coca Cola
22. Flex Anti-Dandruff Shampoo by Revlon
23. Schlitz Beer
24. Promo for "Welcome Back, Kotter", "Fish", "Barney Miller" and "A.E.S. Hudson Street" ("A.E.S. Hudson Street" was produced by "Barney Miller" producer Danny Arnold and featured several actors that had also appeared on that show. It only aired for five episodes before cancellation and was later remade by Arnold for ABC in 1991 as "Stat"...which only lasted for six episodes)
25. Jontue by Revlon
26. "The 50th Annual Academy Awards" Commercial Bumper
27. Promo for "Three's Company" and "The Harvey Korman Show"
28. International Ladies' Garment Workers' Union (An ad similar to this aired during "The Star Wars Holiday Special" later in 1978: youtube.com/watch?v=7unUqmLbCIg&t=163s)
29. Coca Cola
30. Promo for "The Barbara Walters Special" (They sure were attached to that footage of Walter Matthau catching a baseball)
31. "The 50th Annual Academy Awards" Ending/End Credits (Brought to you by Sprite, Polaroid, Schlitz and Revlon)
32. Promo for "Pat Boone And Family"
These commercials aired on ABC on April 3rd, 1978
1. "The 50th Annual Academy Awards" Intro (The audio here was messed up in the broadcast and the music should have been louder...instead it was mixed with ambient crowd noise from the live feed for some reason. Brought to you by Revlon, Coca Cola, Schlitz and Polaroid)
2. Polavision by Polaroid (With actor Tony Roberts, who just died last month on 2/7/2025 at age 85. RIP. Polavision was a proprietary silent Super 8 film format that was a huge commercial failure and was discontinued in 1979)
3. Schlitz Beer (Featuring Michael Warren, Harold "Happy" Hairston and several other basketball players of the era)
4. Charlie by Revlon (With singer Bobby Short)
5. Coca Cola
6. ABC Station ID
7. Moon Drops Lipstick by Revlon
8. Tab (With Arnold Palmer at the end)
9. Polaroid One-Step Camera (With James Garner)
10. Schlitz Beer
11. "The 50th Annual Academy Awards" Commercial Bumper (These Oscars were notable for "Star Wars" sweeping every technical category it was nominated for...winning six Oscars in total. It lost best picture to "Annie Hall", best director to Woody Allen and best supporting actor to Jason Robards)
12. Promo for "Happy Days", "Laverne & Shirley", "Three's Company" and "The Harvey Korman Show"
13. Polavision by Polaroid (With Tony Roberts)
14. Sprite
15. "The 50th Annual Academy Awards" Commercial Bumper
16. Promo for "The Barbara Walters Special"
17. Sprite
18. Polaroid
19. Schlitz Light Beer (With Lee Marvin)
20. Revlon Formula 2 Makeup
21. Coca Cola
22. Flex Anti-Dandruff Shampoo by Revlon
23. Schlitz Beer
24. Promo for "Welcome Back, Kotter", "Fish", "Barney Miller" and "A.E.S. Hudson Street" ("A.E.S. Hudson Street" was produced by "Barney Miller" producer Danny Arnold and featured several actors that had also appeared on that show. It only aired for five episodes before cancellation and was later remade by Arnold for ABC in 1991 as "Stat"...which only lasted for six episodes)
25. Jontue by Revlon
26. "The 50th Annual Academy Awards" Commercial Bumper
27. Promo for "Three's Company" and "The Harvey Korman Show"
28. International Ladies' Garment Workers' Union (An ad similar to this aired during "The Star Wars Holiday Special" later in 1978: youtube.com/watch?v=7unUqmLbCIg&t=163s)
29. Coca Cola
30. Promo for "The Barbara Walters Special" (They sure were attached to that footage of Walter Matthau catching a baseball)
31. "The 50th Annual Academy Awards" Ending/End Credits (Brought to you by Sprite, Polaroid, Schlitz and Revlon)
32. Promo for "Pat Boone And Family"
