Uploaded March 2023 | Updated September 2026, 39 minutes ago
Entering the month of February, the air is dense with the chatter of love. For singles, this is one of the most maddening times, but fear not — Cadbury 5Star, the iconic brand from Mondelēz India, in partnership with Ogilvy India and Wavemaker India, has launched yet another unique campaign to help singles navigate through the love-sick zones and dodge gushy couples. As part of this year’s #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects the most mushy, lovey-dovey hotspots, where romantic, Valentine's Day happenings are going on—letting folks find the quieter areas and "Do nothing in peace."
Client: Cadbury 5 Star
Team: Ogilvy India
Entering the month of February, the air is dense with the chatter of love. For singles, this is one of the most maddening times, but fear not — Cadbury 5Star, the iconic brand from Mondelēz India, in partnership with Ogilvy India and Wavemaker India, has launched yet another unique campaign to help singles navigate through the love-sick zones and dodge gushy couples. As part of this year’s #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects the most mushy, lovey-dovey hotspots, where romantic, Valentine's Day happenings are going on—letting folks find the quieter areas and "Do nothing in peace."
Client: Cadbury 5 Star
Team: Ogilvy India
