Uploaded July 2015 | Updated September 2026, 2 hours ago
A week of daily segments in our morning show during February 2005 sweeps, focused on all things sleep-related, from disorders to dreams to putting the baby down. Since this was going to be more than a one-off, I created some unique elements that would be common from spot to spot, including a “frame” for the video which used an image of bedsheets as its background. (Maybe I should’ve saved that idea for the Valentine’s Day spots. Anyway.) The generic spot covering the entire week was very much as you can see it below, though our morning show producer suggested opening with an alarm clock sound, something that I hadn’t thought of. With that firmly in place, I tried to open as many of the daily topicals for Sleep Week as I could with some kind of nat sound from the package – giggling kids, snoring, that sort of thing.
A NOTE ABOUT VIDEO QUALITY
I began archiving my work-related video years before YouTube existed. It was an age of darkness, an age of limited web storage, an age of... {shudder} ...dial-up connections.
More to the point, my work archive at my site was all dependent on... {shudder some more} ...Adobe Flash. These videos were converted, usually from either the master MII or Beta tapes or from VHS dubs, with a program called Sorenson Squeeze. Sorenson is great for what it does, but with scenes featuring a lot of motion, there's often a lot of pixellation and motion artifacting that's considered unacceptable these days. The Sorenson files were also generated at a very small resolution, and thus the video extracted from them could only be the same resolution. (I no longer work at any of the TV stations for whom I produced these spots, and as such no longer have access to the master tapes.)
I hope you enjoy this little walk down local TV memory lane.
A week of daily segments in our morning show during February 2005 sweeps, focused on all things sleep-related, from disorders to dreams to putting the baby down. Since this was going to be more than a one-off, I created some unique elements that would be common from spot to spot, including a “frame” for the video which used an image of bedsheets as its background. (Maybe I should’ve saved that idea for the Valentine’s Day spots. Anyway.) The generic spot covering the entire week was very much as you can see it below, though our morning show producer suggested opening with an alarm clock sound, something that I hadn’t thought of. With that firmly in place, I tried to open as many of the daily topicals for Sleep Week as I could with some kind of nat sound from the package – giggling kids, snoring, that sort of thing.
A NOTE ABOUT VIDEO QUALITY
I began archiving my work-related video years before YouTube existed. It was an age of darkness, an age of limited web storage, an age of... {shudder} ...dial-up connections.
More to the point, my work archive at my site was all dependent on... {shudder some more} ...Adobe Flash. These videos were converted, usually from either the master MII or Beta tapes or from VHS dubs, with a program called Sorenson Squeeze. Sorenson is great for what it does, but with scenes featuring a lot of motion, there's often a lot of pixellation and motion artifacting that's considered unacceptable these days. The Sorenson files were also generated at a very small resolution, and thus the video extracted from them could only be the same resolution. (I no longer work at any of the TV stations for whom I produced these spots, and as such no longer have access to the master tapes.)
I hope you enjoy this little walk down local TV memory lane.
