Uploaded July 2015 | Updated September 2026, 2 hours ago
To celebrate the end of February sweeps 2006, I decided to make a fiercely colorful spot. Anything that wasn’t footage of the story’s interview subject was generated or animated by me, including the close-up of the cell phone at the beginning and end of the spot (actually my phone, propped up against the Avid keyboard, shot with my miniDV camera).
A NOTE ABOUT VIDEO QUALITY
I began archiving my work-related video years before YouTube existed. It was an age of darkness, an age of limited web storage, an age of... {shudder} ...dial-up connections.
More to the point, my work archive at my site was all dependent on... {shudder some more} ...Adobe Flash. These videos were converted, usually from either the master MII or Beta tapes or from VHS dubs, with a program called Sorenson Squeeze. Sorenson is great for what it does, but with scenes featuring a lot of motion, there's often a lot of pixellation and motion artifacting that's considered unacceptable these days. The Sorenson files were also generated at a very small resolution, and thus the video extracted from them could only be the same resolution. (I no longer work at any of the TV stations for whom I produced these spots, and as such no longer have access to the master tapes.)
I hope you enjoy this little walk down local TV memory lane.
To celebrate the end of February sweeps 2006, I decided to make a fiercely colorful spot. Anything that wasn’t footage of the story’s interview subject was generated or animated by me, including the close-up of the cell phone at the beginning and end of the spot (actually my phone, propped up against the Avid keyboard, shot with my miniDV camera).
A NOTE ABOUT VIDEO QUALITY
I began archiving my work-related video years before YouTube existed. It was an age of darkness, an age of limited web storage, an age of... {shudder} ...dial-up connections.
More to the point, my work archive at my site was all dependent on... {shudder some more} ...Adobe Flash. These videos were converted, usually from either the master MII or Beta tapes or from VHS dubs, with a program called Sorenson Squeeze. Sorenson is great for what it does, but with scenes featuring a lot of motion, there's often a lot of pixellation and motion artifacting that's considered unacceptable these days. The Sorenson files were also generated at a very small resolution, and thus the video extracted from them could only be the same resolution. (I no longer work at any of the TV stations for whom I produced these spots, and as such no longer have access to the master tapes.)
I hope you enjoy this little walk down local TV memory lane.

![40/29 News Promo: How Clean Is Your Water Bottle?
Not the most complicated spot in the world by a long shot, this story revisits the whole subgenre of “How clean is your [insert something you touch/eat from/drink from/have intimate relations with]?” Since the bulk of the footage we wound up with was from a local gym, I found some appropriate music and cut to that rhythm. Really not a complicated spot at all. It was nice to have footage.
A NOTE ABOUT VIDEO QUALITY
I began archiving my work-related video years before YouTube existed. It was an age of darkness, an age of limited web storage, an age of... {shudder} ...dial-up connections.
More to the point, my work archive at my site was all dependent on... {shudder some more} ...Adobe Flash. These videos were converted, usually from either the master MII or Beta tapes or from VHS dubs, with a program called Sorenson Squeeze. Sorenson is great for what it does, but with scenes featuring a lot of motion, theres often a lot of pixellation and motion artifacting thats considered unacceptable these days. The Sorenson files were also generated at a very small resolution, and thus the video extracted from them could only be the same resolution. (I no longer work at any of the TV stations for whom I produced these spots, and as such no longer have access to the master tapes.)
I hope you enjoy this little walk down local TV memory lane. 40/29 News Promo: How Clean Is Your Water Bottle?](https://i.ytimg.com/vi/8wfLEMlq8KY/mqdefault.jpg)








