Uploaded July 2025 | Updated September 2026, 1 hour ago
This week on The Hot Slice Podcast with Pizza Today we have George Gilliam, owner of Uncle G’s Pizza in Birmingham, Alabama. George reached out to us to do a story on how he has doubled and tripled slow days at the restaurant. The conversion was so captivating that we wanted to share it on the podcast.
Gilliam set a strategy into motion to turn his slowest days into high-volume sales days. He focused on increasing sales with daily specials one slow day at a time until he covered the entire week. “This kind of aggressive weekday programming has brought in the traffic and revenue we needed on nights that used to be dead,” he says. “I’ve built out a weekly schedule that gives people a clear reason to visit every single day.”
He approached each day with a new special and/or event and shares which days he started with. Uncle G’s promotes the days through its social accounts, e-mail and in store. It’s designed as weekly programming that Gilliam says people can build into their routines.
The conversation on social media led into a genuine talk on AI and advanced technology and their role in small independent pizzerias.
Read our article with George “Doubling to Tripling a Restaurant’s Slow Day Sales” at pizzatoday.com/topics/brand-marketing/doubling-to-tripling-a-restaurants-slow-day-sales
Learn more about Uncle G’s Pizza at unclegspizza.com and on Instagram at instagram.com/unclegspizza
Show Notes:
Find out who is this year’s Pizzeria of the Year at https://PizzaToday.com.
Be on the lookout in your inbox for our annual Pizzeria Operator Trends & Outlook Survey!
This week on The Hot Slice Podcast with Pizza Today we have George Gilliam, owner of Uncle G’s Pizza in Birmingham, Alabama. George reached out to us to do a story on how he has doubled and tripled slow days at the restaurant. The conversion was so captivating that we wanted to share it on the podcast.
Gilliam set a strategy into motion to turn his slowest days into high-volume sales days. He focused on increasing sales with daily specials one slow day at a time until he covered the entire week. “This kind of aggressive weekday programming has brought in the traffic and revenue we needed on nights that used to be dead,” he says. “I’ve built out a weekly schedule that gives people a clear reason to visit every single day.”
He approached each day with a new special and/or event and shares which days he started with. Uncle G’s promotes the days through its social accounts, e-mail and in store. It’s designed as weekly programming that Gilliam says people can build into their routines.
The conversation on social media led into a genuine talk on AI and advanced technology and their role in small independent pizzerias.
Read our article with George “Doubling to Tripling a Restaurant’s Slow Day Sales” at pizzatoday.com/topics/brand-marketing/doubling-to-tripling-a-restaurants-slow-day-sales
Learn more about Uncle G’s Pizza at unclegspizza.com and on Instagram at instagram.com/unclegspizza
Show Notes:
Find out who is this year’s Pizzeria of the Year at https://PizzaToday.com.
Be on the lookout in your inbox for our annual Pizzeria Operator Trends & Outlook Survey!
