Uploaded February 2026 | Updated September 2026, 2 weeks ago
For more than two decades, Chris McGinley designed golf clubs at the highest level of the game. During his 21 years at Titleist, he worked alongside Scotty Cameron and collaborated with tour professionals like Tiger Woods, Ernie Els, and Justin Rose, obsessing over the precision and detail that define elite golf equipment.
But elite equipment was never built for the everyday golfer.
Our founder Brixton sat down with Chris to understand why he walked away from the big brands and how he is now applying that same tour level experience to solve the problems amateur golfers actually face. Excessive slice spin with the driver. Chunked wedge shots. Fairway woods that refuse to launch from the turf. Every Performance Golf club begins with those realities.
Inside this behind the scenes look, you will see how the ONE.1 Wedge was developed with forgiving sole geometry to improve turf interaction and consistency around the greens, and how the 3 5 7 Fairway Wood was engineered to launch higher with dependable distance, bridging the gap between long irons and driver with greater confidence.
Thoughtful golf club design. Tour level experience. Built for the everyday golfer who wants a more playable, more consistent game.
If you have ever felt like modern golf equipment was not made for the way you swing, this inside look may change the way you see your clubs.
đ Want to fast-track your improvement? Check out Performance Golfâs 2-Day Schools with world-class coaches: performancegolf.com/vip-72-hour-golf-transformation?utm_source=youtube&utm_medium=social&utm_campaign=titleist-return&utm_content=description
NEW | ONE.1 Wedge | NEVER. CHUNK. AGAIN.
performancegolf.com/one-1-wedge/media/info-sc?utm_source=youtube&utm_medium=social&utm_campaign=titleist-return&utm_content=description
Download the Performance Golf AI Swing Fix from the App Store for Immediate Golf Swing Analysis and Coaching:
apps.apple.com/us/app/performance-golf-ai-swing-fix/id1664475856
Stay connected on socials:
Instagram âş instagram.com/performancegolfzone
Website âşperformancegolf.com/?utm_source=youtube&utm_medium=social&utm_campaign=titleist-return&utm_content=description
For more than two decades, Chris McGinley designed golf clubs at the highest level of the game. During his 21 years at Titleist, he worked alongside Scotty Cameron and collaborated with tour professionals like Tiger Woods, Ernie Els, and Justin Rose, obsessing over the precision and detail that define elite golf equipment.
But elite equipment was never built for the everyday golfer.
Our founder Brixton sat down with Chris to understand why he walked away from the big brands and how he is now applying that same tour level experience to solve the problems amateur golfers actually face. Excessive slice spin with the driver. Chunked wedge shots. Fairway woods that refuse to launch from the turf. Every Performance Golf club begins with those realities.
Inside this behind the scenes look, you will see how the ONE.1 Wedge was developed with forgiving sole geometry to improve turf interaction and consistency around the greens, and how the 3 5 7 Fairway Wood was engineered to launch higher with dependable distance, bridging the gap between long irons and driver with greater confidence.
Thoughtful golf club design. Tour level experience. Built for the everyday golfer who wants a more playable, more consistent game.
If you have ever felt like modern golf equipment was not made for the way you swing, this inside look may change the way you see your clubs.
đ Want to fast-track your improvement? Check out Performance Golfâs 2-Day Schools with world-class coaches: performancegolf.com/vip-72-hour-golf-transformation?utm_source=youtube&utm_medium=social&utm_campaign=titleist-return&utm_content=description
NEW | ONE.1 Wedge | NEVER. CHUNK. AGAIN.
performancegolf.com/one-1-wedge/media/info-sc?utm_source=youtube&utm_medium=social&utm_campaign=titleist-return&utm_content=description
Download the Performance Golf AI Swing Fix from the App Store for Immediate Golf Swing Analysis and Coaching:
apps.apple.com/us/app/performance-golf-ai-swing-fix/id1664475856
Stay connected on socials:
Instagram âş instagram.com/performancegolfzone
Website âşperformancegolf.com/?utm_source=youtube&utm_medium=social&utm_campaign=titleist-return&utm_content=description
