Uploaded July 2022 | Updated September 2026, 31 minutes ago
Have you obsessively perfected every single step of what your clients experience before, during, and after working with you?
Most of the struggling freelancers I know have failed to do this, and it's costing them client, after client, after client, that they could have otherwise gained.
The reason should be obvious: clients might forget the details of what it was like to work with you, but they will never forget how you made them feel.
If you create a frustrating experience for them, you'll forever be remembered as "that one person who was incredibly frustrating to work with".
If you create a confusing experience, they'll remember how they always felt lost during their experience with you.
All of the most successful business owners I know have put tons of time, effort, and energy into perfecting their client experience for every single project.
A well-executed client experience means happier clients, more referrals, more repeat projects, and an overall better reputation for your business.
This is what my guest Nicholas Di Lorenzo has obsessed over in his business. He's built a fantastic client experience that has kept him booked solid in one of the most notoriously difficult business models in the audio industry.
For full show notes, visit 6figurecreative.com/208
Have you obsessively perfected every single step of what your clients experience before, during, and after working with you?
Most of the struggling freelancers I know have failed to do this, and it's costing them client, after client, after client, that they could have otherwise gained.
The reason should be obvious: clients might forget the details of what it was like to work with you, but they will never forget how you made them feel.
If you create a frustrating experience for them, you'll forever be remembered as "that one person who was incredibly frustrating to work with".
If you create a confusing experience, they'll remember how they always felt lost during their experience with you.
All of the most successful business owners I know have put tons of time, effort, and energy into perfecting their client experience for every single project.
A well-executed client experience means happier clients, more referrals, more repeat projects, and an overall better reputation for your business.
This is what my guest Nicholas Di Lorenzo has obsessed over in his business. He's built a fantastic client experience that has kept him booked solid in one of the most notoriously difficult business models in the audio industry.
For full show notes, visit 6figurecreative.com/208
