Uploaded August 2026 | Updated September 2026, 2 weeks ago

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If you can't tell, we're so excited about the 2027 Hobonichi lineup!! Join Daisy and Niko in going through some of the exciting artist and brand collaborations from this year, taking a closer look at the small details that make these so special, and chatting about thoughts regarding the lineup.

Did we discuss your favorite? What plans do you have for the 2027 Hobonichi season? Let us know in the comments! 💬

Hobonichi can be purchased starting August 31st at 10pm EST online or at our Late Night Launch Party!

0:00 Intro
0:43 What's the Big Deal About Hobonichi?
4:32 Moomin
10:03 Yumi Kitagishi
13:48 minä perhonen
16:40 Bow & Tie
18:43 V&A
24:00 Akiko Miyakoshi
26:18 tanakadaisuke
28:13 Kakimori
29:52 Hobonichi Techo Mini Keychains
31:11 PUPPET SUNSUN (Japan Exclusive)
32:50 Summary & Outro

2027 Hobonichi Collection - online shop
yosekastationery.com/collections/2027-hobonichi

Hobonichi at Yoseka Blog Post
yosekastationery.com/blogs/news/2027-hobonichi-at-yoseka

Hobonichi Preview Exhibit
yosekaland.com/upcoming-events/product-launch-preview-party-details-tba

Yoseka's Hobonichi Countdown Livestream
yosekaland.com/upcoming-events/hobonichi-countdown-livestream

Hobonichi Late Night Pop-up Party
yosekaland.com/upcoming-events/product-launch-preview-party-details-tba-ny8zg-n5yka-6dzyc-ddckz-7rw6w-k4cw8-x496e

Hobonichi September Pop-up
yosekaland.com/upcoming-events/product-launch-preview-party-details-tba-ny8zg-n5yka-6dzyc-ddckz-7rw6w-k4cw8-sgbzg

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