1969 Williams SEVEN UP pinball machine @londonpinball
1969 Williams SEVEN UP pinball machine  @londonpinball
Uploaded March 2016 | Updated September 2026, 4 hours ago
Here we have a 1969 Williams Seven Up pinball machine in action.

This is a fairly uncommon machine, as are most Williams single player games (comparatively speaking). 1969 was the year that Williams (and Bally) began releasing games with 3" flippers, making this one of the first. (I'm fairly certain that Williams "Post Time" and Bally's "Bally Hoo" were the first. Gottlieb didn't start making games with 3" flippers until 1971.

Seven up has some interesting, including the two strategically-placed upper flippers and the drop target hidden behind the rubber ring at the top of the game. Spotting the 1 through 6 targets will raise and light the 7 drop target for special.

Spotting the A through E lanes moves the skier down the slope on the backglass. This is a carry-over feature from game to game. Getting the skier to the finish line awards a special (replay).

There's posts at the outlanes and between the flippers that help to keep the ball in play, although the outlanes are much wider than the posts, so they're not always helpful. Lots going on here, though, and it's a fun game.

Seven Up was designed by Steve Kordek (of course). For more information on this game, see here: ipdb.org/machine.cgi?id=2104
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1969 Williams SEVEN UP pinball machine

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