Uploaded October 2024 | Updated September 2026, 1 day ago
We're taking a look through a 1944 magazine chock full of great graphics and interesting things.
And on the last page of this magazine is an ad for Kool-Aid. It so happens that I have in my collection a vintage Kool-Aid package, just like the one pictured. We'll look that over up close when we get to it, but in the meantime, enjoy every page of this exquisitely designed July 1944 Ladies' Home Journal.
Cannon Towels.. and Ipana toothpaste. "After hours--hearts are drawn to a bright, sparkling smile."
And over here a full page color ad for Palmolive soap. "Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!" Oh yes, doctors were all over the place in the world of advertising in those days. Saying all kinds of things.
Oxydol washes white without bleaching. And here's "The Mystery of Women." Well, I should probably read that.
Oh, and here are Lucky Strikes in their brand new white pack. They had been in a green pack like this until 1942.
[p8] On the right an ad for Listerine. On the left a short article called "All by your lonesome?" This ffeatures some of that great illustration art the Journal was known for. I could look at this all day.
Whitman's Sampler boxed candy. Oh, I remember that stuff, in that box! And over here the Ray Milland family touts the virtues of a Servel.. gas refrigerator. You heard me right, a refrigerator that runs on natural gas.
Mum deodorant... and Super Suds--for dishes and duds. Duds? Yes, clothes. Super Suds for dishes and clothes. We have different soaps and detergents for everything these days, but in those days, soap was soap.
Swift's Premium Table-Ready Meats.
And Ivory Soap. "More doctors advise Ivory than all other brands put together." There are those doctors again. No wonder you can't get one on the phone when you need one.
"Colonel Mayberry Comes Home" is the title of this issue's first feature story.
And here's "Thought I'd Drop In," another of the several fiction stories each issue contained with more great illustration and hand-lettered typography. Check out this picture. The casual visitor with a cigar. The concerned woman. Hmm.
"No Apples This Time." Sure. I don't care.
Oh, but check out this art-- more great illustration and typography kicking off another story, "How Do You Know It's Love?"
"Baby Flat Top." Uh-huh. I don't care.
"A Time To Love." By Pearl Buck. Pearl S. Buck, no less. The real one.
And "Women's Work" -- the art here getting increasingly abstract.
And an article by Eleanor Roosevelt. America's First Lady at the time. Check out this cartoon. The caption is "I wish your father would come right out and say what he thinks." What do you suppose the gag is here? It might not be all that obvious from today's vantage point. Why is the man wearing a dress? He's objecting to the woman wearing pants. Ah-hah. In the 1940s and '50s, that was a thing. In fact, this may come as a shock to some of my younger viewers, but in the schools where I grew up in the midwest, girls were not allowed to wear any kind of pants to school until the late '60s or early '70s.
"The Story of an Unforgettable Girl--Cluny Brown."
And the magazine continues with articles and ads for products familiar and forgotten, every one presented in some well-thought out and attractive manner... "Cool and Dark" makes the case for wearing dark colored clothes in summer. If there's a case to be made.
"Spirit of '76" featuring New England Clam Chowder, baked beans, corn oysters, Boston brown bread, sliced salad (whatever that is), cherry pie, and coffee. I'll be right over.
"Swan is four swell soaps in one".. I'll bet it is. "Swell for babies, great for dishes, grand for duds, and wonderful for bath." Well, there you go.
"Why talk to ME about Old Age? I'm still young!" Yeah, well, I've got Life Insurance to sell you. And over here to the right, vitamins. "Get that vitamins feeling."
"Are American Women Whining?" NO! says Kate Smith. And somehow or another this is because they have Jell-o... makes perfect senses to me... Leave it to Armour and Company, the meat packer to publish a recipe for a "Garden Supper" plate.. with meat on it. Or rather something called "Armour Star Old-Fashioned Loaf."
Rinso, for tub, washer, dishpan... Vanish toilet bowl cleaner and more essentials for good living.
New, double-duty Fresh deodorant. "Use FRESH and stay fresher." Is that a clever slogan or what? Or what.
And here's Nabisco, pitching their, quote "Niagara Falls Product," Nabisco Shredded Wheat.. so you can "keep up your summer energy."
Miracle Whip. My mother's idea of mayonaisse. And here's Betty Hutton and she says "I love that brisk Lipton flavor." I'll bet she does. Would she lie?
Here's French's mustard, and a full page devoted to Grape Nuts Flakes. Though this is probably the least favorite cereal in any store, they still sell it and.. it's good.
And here's Satina, which is starch for stiffening things up when ironing.
Hedy Lamarr. Oh my. Oh my!
We're taking a look through a 1944 magazine chock full of great graphics and interesting things.
And on the last page of this magazine is an ad for Kool-Aid. It so happens that I have in my collection a vintage Kool-Aid package, just like the one pictured. We'll look that over up close when we get to it, but in the meantime, enjoy every page of this exquisitely designed July 1944 Ladies' Home Journal.
Cannon Towels.. and Ipana toothpaste. "After hours--hearts are drawn to a bright, sparkling smile."
And over here a full page color ad for Palmolive soap. "Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!" Oh yes, doctors were all over the place in the world of advertising in those days. Saying all kinds of things.
Oxydol washes white without bleaching. And here's "The Mystery of Women." Well, I should probably read that.
Oh, and here are Lucky Strikes in their brand new white pack. They had been in a green pack like this until 1942.
[p8] On the right an ad for Listerine. On the left a short article called "All by your lonesome?" This ffeatures some of that great illustration art the Journal was known for. I could look at this all day.
Whitman's Sampler boxed candy. Oh, I remember that stuff, in that box! And over here the Ray Milland family touts the virtues of a Servel.. gas refrigerator. You heard me right, a refrigerator that runs on natural gas.
Mum deodorant... and Super Suds--for dishes and duds. Duds? Yes, clothes. Super Suds for dishes and clothes. We have different soaps and detergents for everything these days, but in those days, soap was soap.
Swift's Premium Table-Ready Meats.
And Ivory Soap. "More doctors advise Ivory than all other brands put together." There are those doctors again. No wonder you can't get one on the phone when you need one.
"Colonel Mayberry Comes Home" is the title of this issue's first feature story.
And here's "Thought I'd Drop In," another of the several fiction stories each issue contained with more great illustration and hand-lettered typography. Check out this picture. The casual visitor with a cigar. The concerned woman. Hmm.
"No Apples This Time." Sure. I don't care.
Oh, but check out this art-- more great illustration and typography kicking off another story, "How Do You Know It's Love?"
"Baby Flat Top." Uh-huh. I don't care.
"A Time To Love." By Pearl Buck. Pearl S. Buck, no less. The real one.
And "Women's Work" -- the art here getting increasingly abstract.
And an article by Eleanor Roosevelt. America's First Lady at the time. Check out this cartoon. The caption is "I wish your father would come right out and say what he thinks." What do you suppose the gag is here? It might not be all that obvious from today's vantage point. Why is the man wearing a dress? He's objecting to the woman wearing pants. Ah-hah. In the 1940s and '50s, that was a thing. In fact, this may come as a shock to some of my younger viewers, but in the schools where I grew up in the midwest, girls were not allowed to wear any kind of pants to school until the late '60s or early '70s.
"The Story of an Unforgettable Girl--Cluny Brown."
And the magazine continues with articles and ads for products familiar and forgotten, every one presented in some well-thought out and attractive manner... "Cool and Dark" makes the case for wearing dark colored clothes in summer. If there's a case to be made.
"Spirit of '76" featuring New England Clam Chowder, baked beans, corn oysters, Boston brown bread, sliced salad (whatever that is), cherry pie, and coffee. I'll be right over.
"Swan is four swell soaps in one".. I'll bet it is. "Swell for babies, great for dishes, grand for duds, and wonderful for bath." Well, there you go.
"Why talk to ME about Old Age? I'm still young!" Yeah, well, I've got Life Insurance to sell you. And over here to the right, vitamins. "Get that vitamins feeling."
"Are American Women Whining?" NO! says Kate Smith. And somehow or another this is because they have Jell-o... makes perfect senses to me... Leave it to Armour and Company, the meat packer to publish a recipe for a "Garden Supper" plate.. with meat on it. Or rather something called "Armour Star Old-Fashioned Loaf."
Rinso, for tub, washer, dishpan... Vanish toilet bowl cleaner and more essentials for good living.
New, double-duty Fresh deodorant. "Use FRESH and stay fresher." Is that a clever slogan or what? Or what.
And here's Nabisco, pitching their, quote "Niagara Falls Product," Nabisco Shredded Wheat.. so you can "keep up your summer energy."
Miracle Whip. My mother's idea of mayonaisse. And here's Betty Hutton and she says "I love that brisk Lipton flavor." I'll bet she does. Would she lie?
Here's French's mustard, and a full page devoted to Grape Nuts Flakes. Though this is probably the least favorite cereal in any store, they still sell it and.. it's good.
And here's Satina, which is starch for stiffening things up when ironing.
Hedy Lamarr. Oh my. Oh my!
