Uploaded May 2018 | Updated September 2026, 3 weeks ago
5) Read the following transcript Video 1:
You have to be buzzed right now
No, I’m a trained professional, but don’t try this at home.
This man is a billionaire. Jim Koch founded the Boston Beer Company in 1984. They Make Samuel Adams Boston Lager. Today the company is worth about 2 billion.
This blue glass is just beautiful.
Koch owns 26.5% of the company.
I have the coolest job in the world because I started drinking great beer at 8 o`clock this morning and I`m still doing it. Right? So I get paid for this. I feel like Willy Wonka of beer. If I can imagine it, then I can brew it.
This is the home of Sam Adams. This is our Boston Brewery where Sam Adams began 33 years ago and it’s where the magic happens.
So this is where we make beer. Making beer is about as complicate as making bread. I mean, it’s very similar.
My great, great grandfather could walk into this brewery and know exactly what everything does.
We’re in the Sam Adams Barrel Room and in here, we make a few special sort of ingredients that we add into other beers. And we call it “Kosmic Mother Funk”, “KMF” for short.
Now I’m gonna take you back into the secret, hidden part of this brewery. This is not on the tour. This is the Nano Brewery. This is kind of the most Willy Wonka-esque part of our brewery. And there’s kind of secret stuff going on in here. So you can’t film everything!
20 different experimental beers on tap. Maybe none of them will actually, you know, get to the market. So this may be the only place in the world you’ll get to try them.
There used to be this really annoying joke about “Why is American beer like making love in a canoe?” And of course the punchline is, “Because it’s f@#*ing close to water”. Now that annoyed me as an American Brewer and I realized I could make great, world-class beer, give it to people fresh and that would open up their taste buds to something new and different. And I think that helped create this whole craft beer revolution.
Cheers to drinking on the job!
The usage of F.U. word at Boston Brewery – Video 2
We actually had somebody who was working in our brand development. I could tell he wasn’t happy. I wanna get him to tell me to go ‘f@#* myself’.
The F.U. rule or the ‘f@#’ goes like this. At Boston Beer Company, it is ok to say ‘f@#* you’ to anybody including me. You have to explain to the person that you gave the F.U too, why you said that, what they did to make you feel in that special F.U. frame of mind and then be willing to listen to their side of the story.
If you get that all on the table and you do it in a respectful way of each listening to the other, then you can resolve the problem. But if you never put it out on the table the problem just fester, it gets worse and causes other problems. So what we want to do is “Liberate people” even if it is going to cause stress, tension and conflict Those are all good things. If you bottle it up, you make things undiscussable. Once you bring to their attention and talk about it, you’ll settle it.
5) Read the following transcript Video 1:
You have to be buzzed right now
No, I’m a trained professional, but don’t try this at home.
This man is a billionaire. Jim Koch founded the Boston Beer Company in 1984. They Make Samuel Adams Boston Lager. Today the company is worth about 2 billion.
This blue glass is just beautiful.
Koch owns 26.5% of the company.
I have the coolest job in the world because I started drinking great beer at 8 o`clock this morning and I`m still doing it. Right? So I get paid for this. I feel like Willy Wonka of beer. If I can imagine it, then I can brew it.
This is the home of Sam Adams. This is our Boston Brewery where Sam Adams began 33 years ago and it’s where the magic happens.
So this is where we make beer. Making beer is about as complicate as making bread. I mean, it’s very similar.
My great, great grandfather could walk into this brewery and know exactly what everything does.
We’re in the Sam Adams Barrel Room and in here, we make a few special sort of ingredients that we add into other beers. And we call it “Kosmic Mother Funk”, “KMF” for short.
Now I’m gonna take you back into the secret, hidden part of this brewery. This is not on the tour. This is the Nano Brewery. This is kind of the most Willy Wonka-esque part of our brewery. And there’s kind of secret stuff going on in here. So you can’t film everything!
20 different experimental beers on tap. Maybe none of them will actually, you know, get to the market. So this may be the only place in the world you’ll get to try them.
There used to be this really annoying joke about “Why is American beer like making love in a canoe?” And of course the punchline is, “Because it’s f@#*ing close to water”. Now that annoyed me as an American Brewer and I realized I could make great, world-class beer, give it to people fresh and that would open up their taste buds to something new and different. And I think that helped create this whole craft beer revolution.
Cheers to drinking on the job!
The usage of F.U. word at Boston Brewery – Video 2
We actually had somebody who was working in our brand development. I could tell he wasn’t happy. I wanna get him to tell me to go ‘f@#* myself’.
The F.U. rule or the ‘f@#’ goes like this. At Boston Beer Company, it is ok to say ‘f@#* you’ to anybody including me. You have to explain to the person that you gave the F.U too, why you said that, what they did to make you feel in that special F.U. frame of mind and then be willing to listen to their side of the story.
If you get that all on the table and you do it in a respectful way of each listening to the other, then you can resolve the problem. But if you never put it out on the table the problem just fester, it gets worse and causes other problems. So what we want to do is “Liberate people” even if it is going to cause stress, tension and conflict Those are all good things. If you bottle it up, you make things undiscussable. Once you bring to their attention and talk about it, you’ll settle it.
