Uploaded September 2022 | Updated September 2026, 8 hours ago
Lessons for every business from our personal lives. Why your customers are becoming very impatient and why every second counts. Future of marketing, deal-making, contracting. What took two weeks needs to complete in future in 2 days. What used to take 2 days will take two hours, and what used to take two hours will take less than two minutes. This massive acceleration of customer expectations re waiting time will impact every business in the world - not only online retail but also larger corporate relationships, and internal team response times eg IT support.
Every sector is affected - banking, insurance, logistics, supply chains, manufacturers, human resources, legal and professional services, construction and real estate, telecom, media companies, transport, aviation, hotels, restaurants, golf clubs - ALL will find that customers, clients and staff are far more impatient than in the past. Demanding almost instant response to most things.
And that means smarter as well as more personal systems. So for example, automatically recognising the mobile phone number of an incoming call and switching it directly to the department statistically most likely to be the right one given the circumstances.
Patrick Dixon is a Futurist Keynote Speaker - giving keynote for Seminarium, Chile.
Lessons for every business from our personal lives. Why your customers are becoming very impatient and why every second counts. Future of marketing, deal-making, contracting. What took two weeks needs to complete in future in 2 days. What used to take 2 days will take two hours, and what used to take two hours will take less than two minutes. This massive acceleration of customer expectations re waiting time will impact every business in the world - not only online retail but also larger corporate relationships, and internal team response times eg IT support.
Every sector is affected - banking, insurance, logistics, supply chains, manufacturers, human resources, legal and professional services, construction and real estate, telecom, media companies, transport, aviation, hotels, restaurants, golf clubs - ALL will find that customers, clients and staff are far more impatient than in the past. Demanding almost instant response to most things.
And that means smarter as well as more personal systems. So for example, automatically recognising the mobile phone number of an incoming call and switching it directly to the department statistically most likely to be the right one given the circumstances.
Patrick Dixon is a Futurist Keynote Speaker - giving keynote for Seminarium, Chile.
