Uploaded June 2019 | Updated September 2026, 3 hours ago
Secret of customer engagement. Change how you communicate. Phone and email is a waste of time if you want to build trust and be part of the customer's "family". Text really matters - keep really close, share personally, be a friend, become a trusted confidant and advisor, and you are already most of the way to closing a major deal, over competitors who have only an email relationship.
Patrick Dixon is a Futurist, global keynote speaker on future trends, and has written 16 books.
Secret of customer engagement. Change how you communicate. Phone and email is a waste of time if you want to build trust and be part of the customer's "family". Text really matters - keep really close, share personally, be a friend, become a trusted confidant and advisor, and you are already most of the way to closing a major deal, over competitors who have only an email relationship.
Patrick Dixon is a Futurist, global keynote speaker on future trends, and has written 16 books.
