Bryan Johnson: The Five Science-Backed Habits For Longer Living The Knowledge Project Podcast 2026-09-22 | Bryan Johnson: The Five Science-Backed Habits For Longer Living
What You Do After You Know Reveals Everything! | Barry Diller The Knowledge Project Podcast 2025-09-30 | Barry Diller, the legendary media titan behind Paramount and Fox and the longtime chairman of IAC/Expedia, joins me for an exclusive conversation about AI, the use of data in decision-making, and the changing media landscape. ----Here are 29 takeaways from this conversation and my research on Barry:1. The clock starts the moment you know.2. Money is a byproduct, not a motivation.3. No job is below you.4. If you want responsibility, take it.5. Don’t run from confrontation.6. If you don’t get what you want, be prepared to walk away.7. The best way to learn is to start something, where each step teaches you every task.8. Instinct beats algorithms.9. “Data can tell you what has happened, not what can or will happen.”10. Don’t treat your job as a stepping stone.11. It’s far better to be underestimated than overestimated.12. Make decisions as an optimist, not a pessimist.13. “The daily drip of cynicism that this business generates in carloads has to be constantly exorcised.”14. Decision-making shouldn’t be peaceful.15. The outside of picture-perfect mansions and the inside rarely resemble each other.16. Curiosity is the only success metric that matters.17. Hire for hunger.18. Don’t get into contests.19. Don’t look back at what might have been. Keep your eyes on the horizon.20. If you like the idea, start. Don’t over-analyze.21. Act like a principal, even if you’re not one.22. “You either are or you are not capable of being on your own.”23. “The world belongs to the discontented.” – Robert Woodruff24. Start with trust.25. Conventional wisdom is uninteresting.26. Read everything with a detective’s eye.27. To get the job you want, master the one you have.28. Risk without reward is charity.29. Conflict is better than consensus.-----Barry Diller is the Chairman and Senior Executive of IAC, and is best known for founding the Fox Broadcasting Company with Rupert Murdoch and leading Paramount Pictures. Over his career, he has reshaped television, film, and online media.-----(00:00) Intro(01:48) Private Life(03:35) Giving up on his Mother(05:20) Belief before Ability(08:03) Learning the Entertainment Industry (09:10) Doing What other People Could do but Choose Not to Do(11:03) The Best Way to Get Promoted (13:07) 'I don't belive in myself, even now'(15:44) Basecamp ad(16:54) Mintmobile ad(17:58) The Changing Media Landscape(19:59) Content is Instinctive(22:35) Why you Shouldn't Trust the Numbers (Instinct vs. Data)(24:45) "Success teaches you nothing."(25:39) "The most important thing ..."(27:17) AI's Impact (29:45) How AI is Changing Travel(31:15) .tech ad(33:06) What will save us (35:29) How We're Investing Billions in an AI World(39:57) Conflict is Better Than Consensus(42:35) Bounce But Don't Break(44:35) Finding Ideas (45:36) Leaving Fox and Doing His Own Thing(49:06) Setting Compensation Incentives and Attracting Talent (52:39) The Clock Starts The Moment You Know (55:06) Public Broadcasting Regulation And Fair Reporting (56:22) Fake News and Disinformation (Woke Left and Right)(58:04) What Is Success?-----Sponsored by:Basecamp: http://basecamp.com/knowledgeprojectreMarkable: https://www.reMarkable.com.tech domains: https://get.tech/MINT MOBILE: mintmobile.com/knowledgeproject-----Follow me:instagram.com/farnamstreethttps://x.com/ShaneAParrish-----My Books: https://fs.blog/books/-----Newsletter: Timeless insights into business and life in 5 minutes a week. For free.http://fs.blog/newsletter-----The Knowledge Project is a show that features in-depth conversations with top CEOs, investors, and business leaders to uncover the timeless principles that drive success. Hit subscribe now!
Without Direction, It’s Just Noise. The Knowledge Project Podcast 2025-09-18 | Lulu Cheng Meservey on why communication without direction is just noise:lots of activity, no impact.Don’t measure output. Measure whether your message is moving the needle.🎧 Full episode available now on The Knowledge Project.
God Smiles On Underdogs The Knowledge Project Podcast 2025-09-17 | Being the underdog can feel brutal in the moment—but it can also be your advantage.Lulu Cheng Meservey explains why even a hit piece can rally people to your side, and why the real danger isn’t an attack, but the uncanny valley of coverage that quietly makes you look bad.🎧 Full conversation on The Knowledge Project.
How To Build A Cult | Lulu Cheng Meservey The Knowledge Project Podcast 2025-09-16 | Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments.We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground.-----About Lulu:Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms.-----(00:00) Introduction (01:30) Getting People to Pay Attention to Us(05:01) How To Find Your Narrative(06:30) Communicating to Many People at the Same Time(08:42) Start Every Communication with This(08:59) The Key Elements of Communication(10:26) How Much Time You Have to Get Someone's Attention(11:50) How to Formulate a Hook(12:47) Intellectual and Cultural Erogenous Zones(14:35) Why Do Governments & Corporations Communicate So Poorly? (19:10) Communications as a Tax(20:48) Goodwin's Law(21:50) How To Build A Cult (27:56) The Two Personal Traits That Impact Your Message(29:34) How to Engineer Trust(32:20) Show Up And Defend Yourself(33:51) Make Yourself a Hard Target (36:05) Strong and Weak Deterrence(39:19) Responding To a Public Attack (42:57) Stories vs. Statistics(43:04) If You're Fighting A Story With a Statistic, You're Losing (47:34) The Importance Of Being First (55:22) Overcoming Being The Underdog (1:00:03) How To Play Offense In PR (1:05:36) 3 Things To Make A Difference In Your Comms / Storytelling (1:21:07) The Halo Effect (1:25:52) Practical Comms Advice For Everyday Work Interactions (1:46:17) What Is Success For You? -----Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeprojectreMarkable: Get your paper tablet at https://www.reMarkable.com today.tech domains: Nothing says tech like being on .tech https://get.tech/-----MY FREE NEWSLETTER: https://fs.blog/newsletterMY NEW BOOK: https://fs.blog/clearOUR MOST POPULAR INTERVIEWS🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoJOIN OUR COMMUNITYhttps://fs.blog/membershiphttps://x.com/shaneaparrishinstagram.com/farnamstreetlinkedin.com/in/shane-parrish-050a2183ca.linkedin.com/company/farnam-street-media-inc.ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. PAST GUESTS include Naval Ravikant, Andrew Huberman, David Sinclair, Kunal Shah, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, Esther Perel & hundreds more...LISTEN on Apple, Spotify, or wherever you get your podcasts.
Are all LLMs the Same? The Knowledge Project Podcast 2025-09-04 | Benedict Evans has spent decades spotting tech shifts before the rest of us. In this clip, he explains why today’s AI models feel so similar and why it reminds him of the browser era.So the big question is: where will the real differentiation come from?Watch Benedict break down what history can teach us about the future of AI in the full episode: youtu.be/2NgdQf2GzJg-----MY FREE NEWSLETTER: https://fs.blog/newsletterMY NEW BOOK: https://fs.blog/clearOUR MOST POPULAR INTERVIEWS🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoJOIN OUR COMMUNITYhttps://fs.blog/membershiphttps://x.com/shaneaparrishinstagram.com/farnamstreetlinkedin.com/in/shane-parrish-050a2183ca.linkedin.com/company/farnam-street-media-inc.ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. PAST GUESTS include Naval Ravikant, Andrew Huberman, David Sinclair, Kunal Shah, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, Esther Perel & hundreds more...LISTEN on Apple, Spotify, or wherever you get your podcasts.
Why Everyone Is Wrong About AI (Including You) | Benedict Evans The Knowledge Project Podcast 2025-09-02 | We talk about why everyone gets platform shifts wrong, where Google's actually vulnerable, and what real people do with AI when nobody's watching.______________Thank you to the sponsors for this episode: Shopify: Sign up for your one-dollar-per-month trial period at shopify.com/knowledgeproject Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeprojectreMarkable: Get your paper tablet at https://www.reMarkable.com today______________(00:00) Introduction(01:13) Your Most Controversial Take On AI?(05:08) Platform Shifts - The Rise Of Automatic Elevators(10:08) Profit Margins In AI(11:57) Does More Data Give You An Edge For LLMs?(23:48) How To Learn Pattern Matching And Spot Trends(36:52) Adoption And Growth In AI(39:26) What Benedict Uses AI For(44:06) Thinking By Writing(47:20) Can AI Make Something Original?(52:16) Advice for Students In The Age Of AI(56:13) What Did You Learn About Investing Working At a16z(59:17) Who Will Win The AI Race?(1:10:54) What Is Success For You?______________About Benedict:Benedict Evans is a technology analyst known for his insightful takes on platform shifts and his ability to spot patterns others miss in the tech industry. He sees AI differently than others. He's spent decades spotting patterns others miss and dives into the how people really use AI. ______________Sign up to receive our newsletterhttps://fs.blog/newsletterFollow Shanehttps://x.com/shaneaparrishinstagram.com/farnamstreetlinkedin.com/in/shane-parrish-050a2183If you like this, check out these other interviews:🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoThe Knowledge ProjectLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results.
Steve Jobs, a data leak and a very real call from U.S. Customs The Knowledge Project Podcast 2025-08-07 | Ryan Petersen tells the story of how a blog post almost blew up his company—and what happened when Apple found out.🎧 Full story here: youtu.be/zaNPnEZGhvAMY FREE NEWSLETTER: https://fs.blog/newsletterMY NEW BOOK: https://fs.blog/clearOUR MOST POPULAR INTERVIEWS🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoJOIN OUR COMMUNITYhttps://fs.blog/membershiphttps://x.com/shaneaparrishinstagram.com/farnamstreetlinkedin.com/in/shane-parrish-050a2183ca.linkedin.com/company/farnam-street-media-inc.ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. PAST GUESTS include Naval Ravikant, Andrew Huberman, David Sinclair, Kunal Shah, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, Esther Perel & hundreds more...LISTEN on Apple, Spotify, or wherever you get your podcasts.
What happens when Trump hits your industry with a 145% tariff? The Knowledge Project Podcast 2025-08-05 | Ryan Petersen saw it from the frontlines—and explains how tariffs exposed just how fragile global trade really is.🎧 New episode out now.MY FREE NEWSLETTER: https://fs.blog/newsletterMY NEW BOOK: https://fs.blog/clearOUR MOST POPULAR INTERVIEWS🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoJOIN OUR COMMUNITYhttps://fs.blog/membershiphttps://x.com/shaneaparrishinstagram.com/farnamstreetlinkedin.com/in/shane-parrish-050a2183ca.linkedin.com/company/farnam-street-media-inc.ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. PAST GUESTS include Naval Ravikant, Andrew Huberman, David Sinclair, Kunal Shah, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, Esther Perel & hundreds more...LISTEN on Apple, Spotify, or wherever you get your podcasts.
Ryan Petersen: Building the Global Logistics Giant Flexport The Knowledge Project Podcast 2025-08-05 | Tariffs are silently raising your costs. Ryan Petersen exposes the 3 rules of modern trade—and how to avoid paying the tariff tax twice.In this conversation:* The Steve Jobs call: how a data leak predicted the iPhone (and what it taught Ryan about asymmetric info)* The truth about tariffs: why they backfire, push factories overseas, and raise your costs* Surviving freight whiplash: $600 containers to $20,000—and the playbook that kept customers* Micromanagement vs. attention to detail: the unpopular rule that saves companies in crises* The 6-page monthly review, choosing bottlenecks, and the only way to scale complex systems* YC, Paul Graham’s most brutal lesson, and decisions that almost killed Flexport* Flying 500M masks on grounded passenger planes: a once-in-a-century logistics pivotwhat you’ll learn* 3 tariff tactics to stop margin bleed in the next 12 months* how to choose your bottleneck (before it chooses you)* the retention math that caps growth—unless you fix this one input* a simple system to turn chaos into measured quality______________Thank you to the sponsors for this episode: Shopify: Sign up for your one-dollar-per-month trial period at shopify.com/knowledgeproject Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeprojectreMarkable: Get your paper tablet at https://www.reMarkable.com today______________0:00 Intro2:49 Early life4:58 First “startup”5:38 Living in China10:19 Y Combinator11:13 Steve Jobs & iPhone 3G data leak22:33 Lessons from Paul Graham25:31 Flexport early days36:08 COVID-era Flexport47:02 Stepping down as CEO51:07 Cutting cost, improving quality57:05 Hiring, talent filters1:03:21 6‑page monthly review1:06:57 Why tariffs matter1:09:52 Tariff tactics1:21:30 Operational bottlenecks1:27:41 Lessons from Charlie Munger1:30:12 Lessons from Peter Kaufman______________About Ryan:Ryan Petersen is the founder and CEO of Flexport, the platform coordinating global logistics from factory floor to customer door across 147+ countries.______________Sign up to receive our newsletterhttps://fs.blog/newsletterFollow Shanehttps://x.com/shaneaparrishinstagram.com/farnamstreetlinkedin.com/in/shane-parrish-050a2183If you like this, check out these other interviews:🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoThe Knowledge ProjectLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. Listen to The Knowledge Project Podcast on Apple, Spotify, or wherever you get your podcasts.
Shopify President: What Actually Matters in High School The Knowledge Project Podcast 2025-07-08 | Shane sits down with his friend and Shopify President Harley Finkelstein to explore what happens when you treat every role in your life—father, husband, leader—as something you have to requalify for every single year. It’s a candid look at ambition, identity, and the challenge of holding yourself to a higher standard everywhere it counts.OUR FREE NEWSLETTER: https://fs.blog/newsletterOUR MOST POPULAR INTERVIEWS🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoJOIN OUR COMMUNITYhttps://fs.blog/membershipABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. PAST GUESTS include Naval Ravikant, Andrew Huberman, David Sinclair, Kunal Shah, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, Esther Perel & hundreds more...Listen on Apple, Spotify, or wherever you get your podcasts.
What the President of SHOPIFY Learned Too Late The Knowledge Project Podcast 2025-07-08 | What does it mean to live, and lead, with intention? Shane sits down with his friend and Shopify President Harley Finkelstein to explore what happens when you treat every role in your life—father, husband, leader—as something you have to requalify for every single year. It’s a candid look at ambition, identity, and the challenge of holding yourself to a higher standard everywhere it counts. OUR FREE NEWSLETTER: https://fs.blog/newsletterOUR MOST POPULAR INTERVIEWS🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoJOIN OUR COMMUNITYhttps://fs.blog/membershipABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. PAST GUESTS include Naval Ravikant, Andrew Huberman, David Sinclair, Kunal Shah, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, Esther Perel & hundreds more...Listen on Apple, Spotify, or wherever you get your podcasts.
Harley Finkelstein: I Requalify Every Year — At Work & At Home The Knowledge Project Podcast 2025-07-08 | He requalifies for his job every year and holds himself to the same standard at home. In this candid conversation, Shopify president Harley Finkelstein opens up about the family motto that guides him (“how you do anything is how you do everything”), the courage to close doors, and the simple AI habit that separates leaders who scale from those who stall. You’ll get an unfiltered look at how this plays out behind the scenes—from stepping down as COO to become Shopify’s chief storyteller, to quarterly calendar audits, to choosing “spiky” partners over well-rounded executives, to learning when to listen instead of fix.Harley shares:◽️ Why he requalifies annually (and how Tobi pushes him to find the next gear)◽️ The family motto that sets the bar at work, in marriage, and with kids◽️ The identity shift from COO to president & why a smaller scope can mean a bigger impact◽️ How to design a calendar that kills mediocrity and protects energy◽️ A simple script to avoid “problem-solving mode” in relationships◽️ Why “spiky objects” beat well-rounded execs in founder-led companies◽️ The reflexive AI rule Shopify expects and what it means for your careerHarley x The Knowledge Project-----Thank you to our sponsors for this episode: SHOPIFY: Sign up for your one-dollar-per-month trial period at shopify.com/knowledgeproject MINT MOBILE: Get your 3-month Unlimited wireless plan for just 15 bucks a month at mintmobile.com/knowledgeproject-----Timestamps:00:00 Welcome, Harley00:48 Living with unreasonably high standards02:18 Generational trauma and family relationships15:50 Prioritizing life to become world-class25:48 Re-qualifying for your job31:09 Mindset for growth and success32:33 How to find a great business partner34:00 Switching from COO to President41:36 Storytelling’s impact at Shopify43:42 How to get better at storytelling48:45 Shopify and the evolution of commerce50:58 Forced vs. passion-based entrepreneurship53:02 Mentorship1:01:09 Overcoming failure and rejection1:04:14 Why “out-caring” beats IQ and EQ1:08:21 Parenting and resilience1:15:24 Teaching high-agency and responsibility1:21:11 Calendar management system1:27:00 AI and Shopify1:40:55 If you aren’t using AI, you will fall behind----About Harley:Harley Finkelstein is the President of Shopify. He leads storytelling, external relations, and company energy—translating world-class product into world-class adoption.If this gave you one standard to raise your team—or your family—share it with a leader who needs to hear it today.https://x.com/harleyfinstagram.com/harley-----Follow Shanehttps://x.com/shaneaparrishinstagram.com/farnamstreetlinkedin.com/in/shane-parrish-050a2183If you like this, check out these other interviews:🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoThe Knowledge ProjectLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. Listen to The Knowledge Project Podcast on Apple, Spotify, or wherever you get your podcasts.
5 Brutal Truths Behind Becoming the First Immigrant Fortune-50 CEO The Knowledge Project Podcast 2025-06-25 | Indra Nooyi ran a $200 billion global empire and became one of the most influential business leaders of our time. Learn what it takes to lead and what it costs.OUR FREE NEWSLETTER: https://fs.blog/newsletterOUR MOST POPULAR INTERVIEWS🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoJOIN OUR COMMUNITYhttps://fs.blog/membershipABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. PAST GUESTS include Naval Ravikant, Andrew Huberman, David Sinclair, Kunal Shah, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, Esther Perel & hundreds more...Listen on Apple, Spotify, or wherever you get your podcasts.
Steve Jobs advice to PepsiCo CEO... The Knowledge Project Podcast 2025-06-25 | Indra Nooyi ran a $200 billion global empire and became one of the most influential business leaders of our time. Learn what it takes to lead and what it costs. You’ll hear how she tracked 400 future CEOs, what Steve Jobs told her about being “too nice,” and what happens when everything goes wrong. OUR FREE NEWSLETTER: https://fs.blog/newsletterOUR MOST POPULAR INTERVIEWS🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoJOIN OUR COMMUNITYhttps://fs.blog/membershipABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. PAST GUESTS include Naval Ravikant, Andrew Huberman, David Sinclair, Kunal Shah, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, Esther Perel & hundreds more...Listen on Apple, Spotify, or wherever you get your podcasts.
Former Pepsi CEO: The Hidden Cost of Rising to the Top | Indra Nooyi The Knowledge Project Podcast 2025-06-24 | Indra Nooyi ran a $200 billion global empire and became one of the most influential business leaders of our time. Learn what it takes to lead and what it costs. You’ll hear how she tracked 400 future CEOs, what Steve Jobs told her about being “too nice,” and what happens when everything goes wrong. 00:00 Welcome Indra02:37 Growing Up In India 09:50 Lessons From Working In Consulting 23:19 Being Direct As A Leader / Delivering A Message That Gets Heard 25:59 Developing Talent 28:24 How To Minimize Office Politics 31:51 Power And Humility In Life 34:34 Prioritizing Work Over Family / Finding Balance 41:26 Turnover After A CEO Change 48:28 Implementable Change In A Company 51:03 Removing Friction Instead Of Using Force 52:32 Lessons From Amazon 54:22 Leading Through Crisis 58:06 Dealing With Activist Investors 01:01:26 Women As CEOS / Biases In The Workplace 01:08:12 Almost Quitting PepsiCo 01:09:52 What I Learned From Steve Jobs 01:14:38 Lessons From Costco And Walmart 01:22:46 Secrets to PepsiCo Merchandising 01:23:46 Outsourcing Bottlers at PepsiCo then Reversing the Decision 01:26:43 Lessons From Acquisitions 01:29:55 Traits Of A High-Performing Employee 01:31:45 Remote Work vs. In Office *** THANKS TO OUR SPONSORS FOR SUPPORTING THIS EPISODE ***NORDVPN: To get the best discount off your NordVPN plan go to nordvpn.com/podcast/?coupon=knowledgeproject&pers=true&utm_medium=affiliate&utm_term=&utm_content&utm_campaign=off910&utm_source=aff111995. Our link will also give you 4 extra months on the 2-year plan. There's no risk with Nord’s 30-day money-back guarantee! MINT MOBILE: Get this new customer offer and your 3-month Unlimited wireless plan for just 15 bucks a month at mintmobile.com/?utm_source=podcast&utm_medium=audio&utm_campaign=mint_podcast&utm_content=knowledgeproject.MOMENTOUS: Head to https://www.livemomentous.com and use code KNOWLEDGEPROJECT for 35% off your first subscription.*** Brain Food Newsletter ***Get timeless insights in a concise 5‑minute Sunday read—trusted by nearly 1 million independent thinkers. https://fs.blog/newsletter*** OUR MOST POPULAR INTERVIEWS ***🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBo*** ABOUT THE KNOWLEDGE PROJECT PODCAST ***“The highest density of wisdom per episode of any podcast.”Each week, I master the best of what other people have already figured out so you can use their insights in your life. Listen on Apple, Spotify, or wherever you get your podcasts.
Kunal Shah | Why Envying Elon Musk Won’t Make You Successful The Knowledge Project Podcast 2025-06-24 | Most envy happens in your immediate circle and not with distant billionaires like Elon Musk. Kunal Shah explains how your “Wi-Fi range” of envy limits your growth, and how changing your network can unlock massive ambition. Stop copying end-states, start copying journeys.OUR FREE NEWSLETTER: https://fs.blog/newsletterOUR MOST POPULAR INTERVIEWS🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoJOIN OUR COMMUNITYhttps://fs.blog/membershipABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. PAST GUESTS include Naval Ravikant, Andrew Huberman, David Sinclair, Kunal Shah, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, Esther Perel & hundreds more...Listen on Apple, Spotify, or wherever you get your podcasts.
A Life-Changing Secret Behind Your Repetitive Thoughts The Knowledge Project Podcast 2025-06-23 | 90% of your thoughts repeat each day... but most people have no idea. Legendary mindfulness teacher Jack Kornfield reveals a simple technique to identify, number, and finally take control of your mind’s endless loops. Watch the whole interview now and stop living on autopilot: youtu.be/D9ayv-y4XBoOUR FREE NEWSLETTER: https://fs.blog/newsletterOUR MOST POPULAR INTERVIEWS🎬 Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth: youtu.be/zEx_IGVfi7Y🎬 The Marketing Expert: Sell Anything with this Trick | April Dunford: youtu.be/vM_1G1LCotU🎬 A Practical Guide on Finding Inner Peace | Jack Kornfield: youtu.be/D9ayv-y4XBoJOIN OUR COMMUNITYhttps://fs.blog/membershipABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Learn how leaders make decisions and achieve unprecedented results. PAST GUESTS include Naval Ravikant, Andrew Huberman, David Sinclair, Kunal Shah, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, Esther Perel & hundreds more...Listen on Apple, Spotify, or wherever you get your podcasts.
You Have to be RIGHT and DIFFERENT to Win The Knowledge Project Podcast 2025-06-23 | At Sequoia, they don’t just look for good ideas — they look for right and contrarian ones. Why? Because that’s where outsized returns live. This simple mental model explains how to avoid the trap of being just another “better” solution.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show Apple Podcasts: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Reed Hastings, Bruce Flatt, Naval Ravikant, Bill Belichick, Daniel Kahneman, Rhonda Patrick, Seth Godin, & Esther Perel.
How to Make Hard Things Feel Easier The Knowledge Project Podcast 2025-06-22 | Want to move fast while feeling less pain? Psychologist Emily Balcetis explains how narrowing your focus actually makes your goal feel closer changing your mindset, reducing discomfort, and boosting performance. It’s not magic. It’s science.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show Apple Podcasts: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Reed Hastings, Bruce Flatt, Naval Ravikant, Bill Belichick, Daniel Kahneman, Rhonda Patrick, Seth Godin, & Esther Perel.
Why John Bragg Embraced Debt to Build an Empire The Knowledge Project Podcast 2025-06-20 | While others played it safe, John Bragg bet big — using leverage to buy up small cable systems across Canada. His edge? Understanding which businesses had reliable cash flow and the courage to act when others hesitated. This is how real empires get built.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show Apple Podcasts: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Reed Hastings, Bruce Flatt, Naval Ravikant, Bill Belichick, Daniel Kahneman, Rhonda Patrick, Seth Godin, & Esther Perel.
Why Short Term Pleasure Makes You So Stressed The Knowledge Project Podcast 2025-06-20 | Dr. Anna Lembke explains how a modern life full of phone checks, caffeine, sugar, and Netflix floods us with short term pleasure that secretly stresses our brains. When every activity becomes “drug-ified,” even joy starts to hurt.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show Apple Podcasts: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Reed Hastings, Bruce Flatt, Naval Ravikant, Bill Belichick, Daniel Kahneman, Rhonda Patrick, Seth Godin, & Esther Perel.
Steve Jobs Walked In… and Was Not Impressed The Knowledge Project Podcast 2025-06-20 | Brian Halligan (co-founder of HubSpot) remembers the day he met Steve Jobs — and how one question flipped Jobs’ mood from cold to inspired. What followed was a lesson in simplicity, innovation, and how the iPod changed everything.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show Apple Podcasts: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Reed Hastings, Bruce Flatt, Naval Ravikant, Bill Belichick, Daniel Kahneman, Rhonda Patrick, Seth Godin, & Esther Perel.
Why EVERY Boring Business Presentation NEEDS a Joke — FAST The Knowledge Project Podcast 2025-06-19 | Most people think humor is optional in business. Matthew Dicks says it’s essential. Not just for laughs, but for cognition, persuasion, and trust. Here’s why your next pitch, demo, or deck needs a laugh in the first 60 seconds.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
He Turned A Wild Blueberry Side Hustle Into a Business Empire | John Bragg The Knowledge Project Podcast 2025-06-19 | John Bragg started picking wild blueberries in high school — now his company moves over 150 million pounds a year. In this clip, he shares how a $4,000 summer hustle turned into a lifelong business and a lesson in betting on yourself.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show Apple Podcasts: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Reed Hastings, Bruce Flatt, Naval Ravikant, Bill Belichick, Daniel Kahneman, Rhonda Patrick, Seth Godin, & Esther Perel.
Whole Foods Founder | They Said They’d Fire Me and Sell the Company! The Knowledge Project Podcast 2025-06-18 | #JohnMackey #WholeFoods #ActivistInvestorsWhole Foods CEO John Mackey recalls the brutal moment activist investors tried to oust him — and how he responded. A behind-the-scenes look at corporate power plays, boardroom drama, and staying true to your mission. Watch the full episode: youtu.be/49Xnp6QBNtsOUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show Apple Podcasts: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Reed Hastings, Naval Ravikant, Bill Belichick, Daniel Kahneman, Rhonda Patrick, , Seth Godin, & Esther Perel.JOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
Why Western Companies Fail in Asian Markets The Knowledge Project Podcast 2025-06-18 | Kunal Shah reveals why most Western businesses don’t understand Asian markets and why an “hourly wage” or lack of one changes everything about consumer preferences. OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show Apple Podcasts: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Reed Hastings, Naval Ravikant, Bill Belichick, Daniel Kahneman, Rhonda Patrick, , Seth Godin, & Esther Perel.
Adam Karr | Pick ANY Mentor (even a DEAD one.) The Knowledge Project Podcast 2025-06-17 | Top investor Adam Karr reveals his framework for success, starting with picking any mentor you want.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - https://www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
I can reverse aging: real life BLACK MIRROR The Knowledge Project Podcast 2025-06-13 | Shane Parrish interviews biologist and genetics expert David Sinclair on reversing the aging process.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
David Sinclair | THESE THINGS are the Keys to Extending your Lifespan The Knowledge Project Podcast 2025-06-13 | Shane Parrish interviews biologist and genetics expert David Sinclair on reversing the aging process.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
The massive flaw in Wonder Woman The Knowledge Project Podcast 2025-06-13 | Shane Parrish interviews the world's #1 storyteller, Matthew DicksOUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - https://www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
April Dunford | The GENIUS Moves That Let Salesforce DOMINATE CRM The Knowledge Project Podcast 2025-06-11 | Shane Parrish asks April Dunford to reveal all her secrets about what makes good and bad product positioning.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - https://www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
Expert advice: We were the CRM Kings of Investment Banking! The Knowledge Project Podcast 2025-06-11 | What if people aren’t buying your product or service because their idea of what it does is wrong? In this episode, Shane Parrish asks April Dunford to reveal all her secrets about what makes good and bad product positioning.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - https://www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
Heres the thing with index funds... The Knowledge Project Podcast 2025-06-11 | Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He’s the author of two books: The Psychology of Money and Same as Ever.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
Generational Wealth? Get Buffets Take. The Knowledge Project Podcast 2025-06-11 | Full episode out now. Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He’s the author of two books: The Psychology of Money and Same as Ever.OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
How I Bet $100 million on House of Cards with NO REAL DATA | Reed Hastings Netflix CEO The Knowledge Project Podcast 2025-06-11 | Reed Hastings built Netflix into a streaming empire that crushed Blockbuster and changed how the world watches TV, but now he's ready to reveal what that really meant. OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - https://www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
Reed Hastings: The Decisions That Built Netflix (and the One Rule He Won’t Break) The Knowledge Project Podcast 2025-06-10 | Most people think building a billion-dollar company is about vision and strategy. But Netflix Founder Reed Hastings knows the truth. He built Netflix into a streaming empire that crushed Blockbuster and changed how the world watches TV.In this no-spin conversation:◽️ The $100M “no pilot” bet on House of Cards: what it really took to beat HBO◽️ Talent density vs. loyalty: the uncomfortable tradeoff most CEOs won’t make◽️ The keeper test and guilt: the real cost of a performance culture◽️ Why Netflix refused performance improvement plans—and what replaced them◽️ Radical candor’s dark side: how words can destroy careers (and how Reed changed it at Powder Mountain)◽️ Process kills invention: when to add zero policy and when to enforce structure◽️ The truth about live sports, Drive to Survive, and capturing value you create for others◽️ AI in entertainment and education: why your job won’t lose to AI—but will lose to someone who uses it◽️ Charter schools, individualized learning, and the teacher’s new roleYou’ll learn:◽️ The 3 rules Reed uses to prevent bureaucracy from creeping in◽️ How to hire with high signal and reference-check without “paper references”◽️ The severance-first framework managers use to act fast (and avoid legal traps)◽️ A simple test for “advantageous divergence” to spot real judgmentNo corporate PR. No polished talking points. Just the raw truth about what it takes to build a culture where only the extraordinary survive.⏱ Timestamps:00:00 Welcome01:00 Powder Mountain, the ski industry, buying a mountain05:00 Setting culture inside an organization07:45 Hiring and evaluating candidates12:48 The 2009 culture deck goes public16:27 Talent density and performance culture18:00 Loyalty vs. team building19:57 Severance packages as a management tool24:23 Preventing bureaucracy25:48 Identifying and nurturing judgment26:41 CEO-to-board transition27:39 Streaming competitive landscape31:27 Handling controversy: Dave Chappelle34:00 Inclusiveness and “workplace vs. entertainment” clarity36:22 Customer satisfaction and operating income37:17 House of Cards decision-making (no pilot)39:57 Buy vs. create content; Squid Game surprises41:43 AI at Netflix and personal use43:44 AI in education; individualized tutoring49:19 Charter schools and governance56:15 Work-life integration, obsession, and success01:00:23 The keeper test01:04:50 Founder-led boards and governance01:06:01 VC experiences and insights01:07:25 Early products and defining successAbout Reed:Reed Hastings is the co-founder and former co-CEO of Netflix. He helped build Netflix into a global streaming leader and now focuses on education, philanthropy, and operating Powder Mountain.If this changed how you think about culture and performance, share it with a leader who still believes PIPs work.Thanks to our sponsors for supporting this episode: NORDVPN: To get the best discount on your NordVPN plan, go to nordvpn.com/KNOWLEDGEPROJECT - Our link will also give you 4 extra months on the 2-year plan. There's no risk with Nord’s 30-day money-back guarantee! MOMENTOUS: Head to livemomentous.com and use code KNOWLEDGEPROJECT for 35% off your first subscription. ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
Bill Belichick: Inside the Mind of the NFL’s Greatest Coach The Knowledge Project Podcast 2025-05-27 | The greatest coach in NFL history succeeded by relentlessly focusing on doing the simple things.Bill Belichick, former head coach of the New England Patriots and winner of six Super Bowls, shares the principles behind building championship teams with Shane Parrish. The conversation reveals how discipline, preparation, and putting the team first matter more than raw talent, and why most games are lost rather than won in professional sports.Timestamps:00:00 Welcome00:45 Patriots’ four guiding principles04:34 Talent vs. hard work05:46 Competitive spirit13:28 “You cannot win until you keep from losing”18:01 The “drawer” and prioritizing what matters23:21 Teamwork24:00 Social media, tech, and football27:35 Preparation and success30:45 Confidence at the elite level33:53 Guest speakers and lessons (Kobe, SEALs, more)35:19 Disciplining players45:22 Building a team vs. collecting talent50:00 Training staff and standards58:26 Correcting mistakes and moving on1:04:05 How coaching has changed1:07:20 Four Patriot rules for staying grounded1:11:48 Super Bowl LI comebackAbout Bill:Bill Belichick is an eight-time Super Bowl champion head coach, renowned for his systems thinking, discipline, and ability to sustain excellence across eras.If this sharpened how you think about standards and preparation, share it with a coach or manager who’s still collecting talent instead of building a team.-----Thank you to the sponsors for this episode: SHOPIFY: Upgrade your business and get the same checkout I use. Sign up for your one-dollar-per-month trial period at shopify.com/knowledgeproject--NOTION MAIL: Get Notion Mail for FREE at notion.com/knowledgeproject--NORDVPN: To get the best discount off your NordVPN plan, go to nordvpn.com/KNOWLEDGEPROJECT - Our link will also give you 4 extra months on the 2-year plan. There's no risk with Nord’s 30 day money-back guarantee! --MINT MOBILE: Shop premium wireless plans at mintmobile.com/KNOWLEDGEPROJECT-----Sign up to get my weekly newsletterhttps://fs.blog/newsletter/-----ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.---Additional intro footage credited to youtube.com/watch?v=OXhHkF2kEbk
The Truth About AI Strategy: OpenAI Chairman Bret Taylor on What Every Leader Must Do Now The Knowledge Project Podcast 2025-04-15 | OpenAI’s chairman on AGI, founder-mode done right, and why the future of software is operators—not authors.Bret Taylor has built and led at every layer: co-creator of Google Maps, CTO of Facebook, co-CEO of Salesforce, Chairman of Twitter during the Musk acquisition, and now Chairman of OpenAI and founder of Sierra. In this conversation, he lays out a builder’s playbook for the AI era: how to define AGI, design companies that can absorb it, and rebuild software from first principles.what you’ll learn* the operator era: how to build teams that run code-generating machines (not write code)* founder-mode that scales: 5 behaviors that restore velocity without micromanaging* M&A that sticks: the 3 pre-close alignments that prevent post-merger drift* agi for builders: a usable bar (“at or above human at a computer”) and what breaks bottlenecks* the verification stack: safety-first languages, formal methods, and “AI checks AI” so you don’t ship brittle systemsTimestamps:00:01:04 Aha moments with AI00:03:01 Founders working for founders (identity shift)00:06:17 The acquisition process and integration realities00:12:32 The role of a board (operator to advisor)00:15:23 Founder mode (accountability vs. caricature)00:18:47 Do engineers make good leaders?00:23:12 First principles in business decisions00:27:01 The future of software engineering00:33:29 Verifying AI-generated code; safety-first languages00:35:42 Defining AGI (generalization and domains)00:45:21 Self-improvement and safety00:54:16 Foundation vs. frontier models01:03:36 Accessibility, prompting, context windows, IP01:28:27 The Google Maps story01:36:15 Long-term AI investment and avoiding complacency01:42:43 Building Sierra to endure01:46:49 What AI agents actually are and where they work todayAbout Bret:Bret Taylor is Chairman of OpenAI and founder/CEO of Sierra. He previously served as co-CEO of Salesforce, CTO of Facebook, Chairman of Twitter, and co-created Google Maps.----NewsletterSign up for my weekly newsletter and join 900,000+ people who learn timeless lessons and thoughtful ideas they can use in work and life every Sunday https://fs.blog/newsletter/----ABOUT THE KNOWLEDGE PROJECT“The highest density of wisdom per episode of any podcast.”Each week, I distill the best of what others have already discovered, so you can apply their insights to your life.No fluff. No small talk. Just what works.
The Playlists Billion-Dollar CEOs Use To Win: Steal Their System Today The Knowledge Project Podcast 2025-04-14 | Trusted by Fortune 500 CEOs and elite performers, this is where you go to think better, live better, and get ahead. Each week, Shane Parrish goes deep with the world’s sharpest minds—founders, economists, bestselling authors—to uncover the mental models, habits, and strategies behind extraordinary results. The Knowledge Project isn't just a podcast—it’s a masterclass in Clear Thinking. Speaking of, check out Shane's book, Clear Thinking, here: https://fs.blog/clearBe sure to watch the full episodes of all guests featured in this video for phenomenal insights:Mickey Drexler: (youtube.com/watch?v=O6LojBechFk) John Bragg: (youtube.com/watch?v=iSGkxcEL_lM) Brad Jacobs: (youtube.com/watch?v=U-FlqVzbj0s) Logan Ury: (youtube.com/watch?v=q9CWf-y3vBo) Maya Shankar: (youtube.com/watch?v=hwcm3qDYu8M) Andrew Huberman: (youtube.com/watch?v=F_WmxUXbKZc) David Sinclair: (youtube.com/watch?v=hTrRrXNIqGU) Morgan Housel: (youtube.com/watch?v=zEx_IGVfi7Y) April Dunford: (youtube.com/watch?v=vM_1G1LCotU) Bryan Johnson: (youtube.com/watch?v=xpvOhgoKrg4) Seth Godin: (youtube.com/watch?v=gX-n8I2PAdY) Dr. Rhonda Patrick: (youtube.com/watch?v=JNB3xRLnMTg) Bruce Flatt: (youtube.com/watch?v=Wb63M1LE7SU) Jack Kornfield: (youtube.com/watch?v=D9ayv-y4XBo)Check out Shane's appearance on The Rich Roll podcast: (youtube.com/watch?v=iHHJfwmR-RQ&t=6294s)OUR FREE NEWSLETTER: https://fs.blog/newsletter/🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - https://www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/
Pierre Poilievre: Making Canada the Most Prosperous Country The Knowledge Project Podcast 2025-04-13 | A rare long-form interview by Pierre Poilievre that offers a candid, unfiltered conversation about what he believes, why he believes it, and the country he's determined to build. No questions or topics were shared in advance. The episode is almost entirely unedited. The views shared are those of the speakers alone. An invitation to appear on this podcast has also been extended to Prime Minister Mark Carney. Although he personally accepted, he has yet to schedule a recording. TRANSCRIPTEN: https://fs.blog/knowledge-project-podcast-transcripts/pierre-poilievre-223/FR: https://fs.blog/knowledge-project-podcast-transcripts/pierre-poilievre-223-francaise/00:00 Intro01:41 Headline vs Reality03:55 From Opposition Party to Unifier 07:05 Parenthood Shapes Priorities 10:05 Differentiating from the #Liberals 15:04 Economic Value Creation in Canada 18:08 WEF Opposition Stance 25:27 Balanced Budget Plan 28:15 Attracting Investments 35:25 Productivity Gap Explained38:50 #Tariffs Response Tactics 41:10 Reducing US Dependency 44:15 Interprovincial Trade Impacts 45:40 China 47:42 Media Accountability Challenges 51:42 Digital Speech Protection 55:10 Crime - Then and Now01:02:00 Federal-Provincial Health 01:06:15 Modern Military Vision01:11:10 Balancing AI & Privacy01:14:10 Falling Trust in Government01:15:56 Climate & Economic Growth01:18:50 Misconceptions about Mr. Poilievre01:19:50 Future Canadian SuccessOUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - https://fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
The World’s Best Investor? Bruce Flatt’s Unpopular Rule That Built a Trillion $ Empire The Knowledge Project Podcast 2025-04-01 | The unpopular rule behind Brookfield’s trillion-dollar empire: protect downside, compound durability, and ignore the crowd.In this conversation:* 25 years of change: passive flows, privatization, and de-globalization reshaped where returns live* Where value hides now: data centers, low‑carbon transition, and repatriated manufacturing* Rates, risk, and debt: how Brookfield underwrites in a higher cost-of-capital world* Private markets and insurance: why annuities and balance-sheet design matter to compounding* Process over prediction: a 6-step decision cadence, accountability, and post-mortems that actually teach* Talent systems: how Brookfield trains investors to think in cycles, not quarterswhat you’ll learn:* the 1 rule that prevents permanent loss (and why it beats forecasting)* a simple map to today’s real assets: where durability and cash yield stack* how to underwrite with higher rates without missing dislocations* the 3-part flywheel behind Brookfield’s insurance and private-markets engine* a repeatable process: cycles, checklists, and post‑mortems that compound judgment----Bruce Flatt is CEO of Brookfield, one of the world’s largest alternative asset managers, overseeing more than a trillion dollars in assets across real estate, infrastructure, renewables, transition, and private equity.----Timestamps:00:00:54 Changes in Investing Over the Past 25 Years00:02:50 How Private Enterprise Has Built Our Tech Infrastructure00:05:07 Implications and Opportunities of Passive Investing00:09:55 Advantages of Private Companies00:13:23 Three Investment Themes00:15:58 Winners in Digitalization00:17:32 Application of Artificial Intelligence in Businesses00:22:30 Transition to Low-Carbon Energy00:26:11 Future of Data Centers00:28:19 De-globalization of Industry00:30:46 Implications of Manufacturing Repatriation00:31:58 Long-term Prospects for America00:33:14 Future of the U.S. Economy00:34:26 Changes in Real Estate00:38:44 Approach to Risk and Debt00:40:12 Impact of Interest Rates00:43:11 Managing Market Dislocations00:44:54 Long-term Investing Strategy00:47:31 History and Future of Brookfield00:50:19 Exploration of Private Markets and Insurance00:51:12 Investment Decision Process00:53:06 Introduction to Annuities00:55:27 Expansion into Other Insurance Businesses00:57:42 Understanding Brookfield's Structure01:02:45 Talent and People Management at Brookfield01:05:22 Focus on Downside Protection01:07:27 Accountability in Investment Decisions01:08:56 Understanding Investment Cycles01:10:38 Learning and Training in the Organization01:11:30 Postmortem Analysis of Investments01:13:38 Consideration of Geopolitical Risks01:16:43 Investing with Own Capital First----Thank you to our sponsors for this episode: NordVPN: EXCLUSIVE NordVPN Deal ➼ nordvpn.com/KNOWLEDGEPROJECT. Try it risk-free now with a 30-day money-back guarantee. ---Shopify: Sign up for your one-dollar-per-month trial period at shopify.com/shane. All lowercase. ---ShipStation: Get a 60-day free trial at shipstation.com/knowledgeproject. ----Sign up for my weekly newsletter and join 900,000+ people who learn timeless lessons and thoughtful ideas they can use in work and life every Sunday https://fs.blog/newsletter/----ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
Top Dating Expert: Do This On Date 1 & You’ll Never Waste Months Again The Knowledge Project Podcast 2025-03-18 | Discover what obstacles prevent you from finding love and learn how to overcome them, so you can stop wasting time.Logan Ury is a behavioral scientist, dating coach, and the Director of Relationship Science at Hinge. She’s the bestselling author of How Not to Die Alone. What you’ll learn* why the spark is overrated* the 8 questions to ask yourself after a first date* how to date like a scientist* texting * polyamory, orbiting, and modern rules: boundaries that prevent slow-burn heartache* profiles that get results: photos, prompts, and the small edits that change your matches00:00 Welcome01:53 The Spark05:25 Dating in the Modern Environment06:15 The Post-Date 812:51 Dating Like a Scientist15:02 The height thing...17:05 The Difference Between Spark and Lust24:43 The Fear of Rejection27:05 Attachment Theory46:36 Understanding Attachment Styles in Relationships50:11 Texting Etiquette01:03:43 Post-First Date Communication01:06:55 Polyamory01:11:50 Orbiting01:16:45 Assumptions and Misunderstandings in Dating01:35:31 Decision Points in Relationships01:39:56 Having Difficult Conversations in Relationships01:49:18 Other Significant Others01:57:15 Breaking Up Respectfully02:00:16 Creating Effective Dating Profiles ------------Follow LoganInstagram: instagram.com/loganury/?hl=en------------Follow Shane:Instagram: instagram.com/farnamstreetTwitter: https://x.com/shaneaparrishLinkedIn: linkedin.com/in/shane-parrish-050a2183ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
(WARNING): AI Comes For Elite Jobs First: Billionaire VC’s 5 Rules To Keep Yours The Knowledge Project Podcast 2025-03-04 | The safest jobs aren’t “safe.” Josh Wolfe on why elite roles are first in the blast radius—and how to adapt.In this conversation:* why doctors, lawyers, and analysts are more exposed than blue‑collar work* Meta’s bet, Nvidia’s moat, and where AI margins actually accrue* data monopolies, privacy, and the information edges that still exist* automated labs, IP, and how AI rewrites science and patenting* markets in flux: retail flows, new vehicles, and what changes structure* security blind spots: social weaponization, fragile infrastructure, and defense tech* meaning in the AI era: connection, community, parenting, and status gameswhat you’ll learn* 5 rules to protect high-paid careers in an AI economy* how to build (and keep) an information advantage when AI levels search* where value concentrates: chips, models, data, apps—or distribution* a simple thesis screen for defense, science, and frontier bets* a privacy plan you can actually run (and why it matters for your upside)(00:00) - Welcome Josh(03:27) - AI and User Interface Evolution(06:10) - AI, Memory and Inference(09:43) - AI, Memory and Future of Nvidia(11:42) - AI and Human Intelligence Limitations(13:42) - AI's Threat to Elite Professions(15:15) - AI and Blue Collar Jobs(16:32) - AI and Coding(17:55) - AI and Business Margins(20:02) - AI and Data Monopolies(26:24) - AI and Science(30:22) - AI in Experimental Design and Automated Labs(31:47) - AI in Patenting and Prior Art(33:47) - Elon Musk and Tesla: A Critical View(39:10) - AI in Investment Analysis(42:17) - AI and Information Advantage(43:42) - AI and Privacy(45:59) - Reflections on Aging, Memory, and Shared Experiences(46:56) - Potential Changes in Market Structure(48:00) - Shift Towards Retail Investment and New Financial Vehicles(50:09) - AI's Impact on Creativity and Art(54:31) - AI's Influence on Future Professions(55:12) - The Importance of Human Connection in the AI Era(59:01) - The Impact of Remote Work on Social Dynamics(1:01:37) - The Impact of Religion and Community on Human Connection(1:03:33) - The Possibility of Extending Human Lifespan(1:08:09) - The Impact of Death on Our Perception of Life(1:12:45) - The Use of Technology in Filtering Information(1:16:58) - AI in Personal Life and Privacy(1:24:19) - AI and Military Technology(1:30:35) - AI, Ethics and International Competition(1:31:13) - Weaponization of Social Media and Information(1:33:52) - Vulnerability of Infrastructure to Attacks(1:34:39) - Maintenance and Longevity of Systems(1:36:42) - Views on #DOGE Initiative(1:38:25) - Policy Suggestions for Global Competitiveness(1:42:56) - Attracting and Retaining Talent(1:45:40) - AI, Copyright and Intellectual Property(1:50:18) - AI and the Scarcity of Authentic Human Interaction(1:52:05) - Reflections on Success and ParenthoodAbout Josh Wolfe:* Josh Wolfe is co-founder and managing partner of Lux Capital, a multibillion-dollar VC firm backing frontier science, defense, and deep tech.* He’s led investments in companies like Anduril, Planet, Clarifai, and Hugging Face, and serves on multiple public and private boards.* Known for contrarian, data-driven theses, Wolfe writes widely on markets, science, and technology’s impact on society.ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
The $250M “Boring” Secret: Why Everyone Missed It (And How To Copy It Now) The Knowledge Project Podcast 2025-02-18 | He left Goldman to sell air filters and built a $250M empire. The systems, scars, and obsession behind Filterbuy.In this conversation:* one-way vs. two-way doors: how David made fast calls without wrecking the business* scaling pain: first plant, bad hires, and the $4M+ mistakes he’d never repeat* operating cadence: department playbooks, external accountability, and values that actually drive behavior* demand that compounds: intent-based marketing, retail vs. DTC, and being where customers are* logistics as a moat: SKUs, freight, and why “boring” beats sexy at scale* diversification done right: freight, HVAC services, and how to sequence adjacency bets* obsession over willpower: confidence, family tradeoffs, and avoiding lifestyle creepwhat you’ll learn* the one-page test for “should we expand?” (and when to say no)* how to hire managers without burning millions: a simple scorecard and trial loop* an operating rhythm you can copy: monthly 6-pagers, KPIs, and post‑mortems that teach* a demand stack that prints: intent capture first, brand second—plus when retail makes sense* a logistics checklist that creates defensibility (even in “boring” businesses)About David Heacock:* David Heacock is the founder and CEO of Filterbuy, a direct-to-consumer manufacturer of custom air filters that has grown from a family garage operation into a $250M revenue business.* A former Goldman Sachs analyst, he built Filterbuy by verticalizing manufacturing, turning logistics into a moat, and scaling via intent-driven demand.* Heacock now operates multiple plants across the U.S., expanding into freight and HVAC services while maintaining a systems-first operating cadence.------------00:00:00 Intro 00:01:03 David's Journey to Goldman Sachs 00:02:58 The Importance of Quick Decision Making 00:03:42 The Concept of One-Way Doors 00:04:25 Committing to Entrepreneurship 00:05:53 The Power of Obsession 00:08:25 The Decision to Expand Geographically 00:11:12 Challenges in Building the First Plant 00:14:31 The Struggles of Scaling a Business 00:15:39 Building Systems and Frameworks 00:17:15 Learning About Management Level Hiring 00:20:58 Studying Operating Systems for Companies 00:23:06 The Nuances of Hiring 00:24:05 External Accountability 00:27:49 Adapting Business Operating Systems 00:29:15 Building Department-Specific Operating Models 00:30:07 The Importance of a Clear Vision and Mission 00:32:09 Implementing Company Values 00:37:01 The Importance of Momentum 00:41:15 The Slow Evolution of Success 00:42:31 Understanding Marketing and Branding 00:45:22 The Strategy Behind Intent-Based Marketing 00:48:28 Being Where Customers Are 00:50:24 The Decision to Enter Retail 00:53:16 The Role of Marketing in Building Brand Awareness 00:54:10 The Decision to Enter Retail 00:56:30 Diversifying Market Segments 00:57:24 Competitive Advantage Over Other Brands 00:59:18 The Logistics Aspect of the Business 01:02:36 Defining Direct-to-Consumer Brands 01:06:50 Technical Challenges and Overcoming Setbacks 01:09:57 Core Personal Traits for Success 01:14:48 The Power of Obsession Over Willpower 01:15:57 Facing the Hardest Moments in Business 01:19:40 Building Confidence in Business 01:24:48 The Decision to Enter the Freight Business 01:28:59 Diversifying into the HVAC Service Business 01:33:02 The Future of HVAC Service Business 01:36:59 Contrasting Business Models: Private Equity 01:43:25 Finding Personal Purpose 01:45:23 Balancing Obsession and Family Life 01:47:44 The Importance of Self-Awareness and Living Your Own Life 01:50:10 The Drive to Fulfill Potential and Make an Impact 01:51:55 The Dangers of Lifestyle Creep and Maintaining Financial Stability ------------ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
The Man Steve Jobs Chose To Sell Anything: His 1 Rule Will Change Your Business The Knowledge Project Podcast 2025-02-04 | Never give a customer a reason not to buy. Mickey Drexler’s playbook for taste, merchandising, and turning brands around.In this conversation:➡️ the small detail that kills the sale: bad wheels, ugly buttons, and why “one off-note” ruins the picture➡️ merchant defined: taste, vision, and forward bias vs. rear‑view “what sold last year”➡️ gap, old navy, j.crew: bankrupt‑plan moments, bold resets, and naming Old Navy on a drive to the airport➡️ stores that sell themselves: how to evaluate a shop in 3 minutes (color, coherence, on‑brand)➡️ simple beats clever: keep it simple, name things what they are, and stop confusing customers➡️ on steve jobs and apple retail: prototyping the first store and designing for simplicity➡️ average is the enemy: why focus groups produce mediocre, and how to lead with vision insteadwhat you’ll learn:➡️ a 3‑minute store audit: color, coherence, and on‑brand tells➡️ how to upgrade a discount brand without losing customers➡️ a naming rule that increases conversion (call it what it is)➡️ the “no reasons not to buy” checklist for product and presentation➡️ when to trust taste over research—and how to gather better signalsAbout Mickey Drexler:Mickey Drexler is the former CEO who transformed Gap and J.Crew and co‑created Old Navy, helping define modern American retail. Known as “the Merchant Prince,” he’s advised leaders including Steve Jobs on product, stores, and brand.------------(00:00) Intro(01:01) How Mickey Drexler became Mickey Drexler(05:49) Lessons from redefining Gap(11:32) Merchant, defined(14:02) How Drexler evaluates stores(18:05) Lessons from running Gap(20:04) On Old Navy(26:11) On Steve Jobs and Working with Apple(31:45) Re-making J. Crew(35:45) Drexler's superpower(42:25) Current-day retailers who are great(43:55) How Drexler got "Madewell"(46:00) What makes something a classic look?(49:05) On success--OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.#MickeyDrexler #RetailStrategy #SellingSecrets #BusinessLessons #CustomerExperience #BrandBuilding #Gap #JCrew #TheKnowledgeProject
Sequoia VC Reveals: The One Trait That Built Airbnb, DoorDash & Zappos The Knowledge Project Podcast 2025-01-21 | Crucible moments make companies. Sequoia’s Alfred Lin on how Airbnb, DoorDash, and Zappos won when it mattered most.In this conversation:* infinite games, first-order issues, and the daily inputs that compound into edge* zappos from zero sales after 9/11 to $1.6B: cash discipline, flow over batching, and world-class service* the counterintuitive truth about returns: your best customers might return the most—and why that’s good* airbnb’s trust problem: removing friction with Instant Book and how “fringe” becomes mainstream* doordash’s suburban wedge: be different (and right), density where others don’t look, and sequencing expansion* hiring for slope, not intercept: potential over pedigree, and how to reduce regrettable turnover* force vs. obstacle removal: when to push, when to redesign the system, and how boards actually help* compounding advantage: CAC paid back on day one, repeat-first growth, and free cash flow equals freedomwhat you’ll learn* a first-order issue checklist to find root causes fast* the “slope, not intercept” hiring screen that predicts who scales* how to turn high returns into higher LTV (without killing margin)* a playbook to remove marketplace friction (trust, time, and instant confirmation)* a wedge strategy you can copy: start where value is highest and density is hiddenAbout AlfredAlfred Lin is a partner at Sequoia Capital and former COO/CFO/Chairman of Zappos. He’s backed companies including Airbnb and DoorDash, and is known for helping founders navigate high‑stakes “crucible moments” with discipline, focus, and compounding logic.Timestamps:00:00 Introduction01:07 From Taiwan to entrepreneur04:08 Infinite games and life philosophy10:00 Inputs vs. outputs: daily priorities11:43 First‑order issues: solving root causes16:33 LinkExchange to Zappos41:48 9/11 crisis and zero sales42:37 Creative financing and running breakeven46:40 Customer service and high return rates51:18 Zappos culture and growth01:08:08 Crucible moments and first principles01:12:04 Navigating the pandemic01:25:24 Company values that endure01:30:58 Investing in changing markets01:35:24 The AI revolution’s impact01:59:43 Standardization vs. customization02:02:31 Working backwards vs. forwards02:08:40 Process as successABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
Codie Sanchez: Theyre Lying To you. Heres How to Build Wealth The Knowledge Project Podcast 2025-01-07 | Former Wall Street investor Codie Sanchez reveals the counterintuitive mindset shift that separates wealth builders from everyone else. Learn why saving won't make you rich, the exact strategy she used to build a 9-figure holding company, and how to increase your income without working harder. Essential viewing for anyone ready to escape the 9-5 trap and build real wealth.TIMESTAMPS:00:00 Introduction 01:48 Codie Sanchez's Journey to Business Acquisition03:21 Understanding the Language of Money06:06 The Importance of Financial Freedom15:12 Learning and Earning in Your 20s16:32 The Power of Proximity and Mentorship27:37 The Role of Effort and Determination in Success38:45 Lessons from Business Failures43:22 Mastering Business Focus and Layering45:31 Misconceptions About Money47:21 Saving vs. Earning: A Financial Perspective50:57 The Rich vs. Broke Mindset52:24 Allies vs. Friends in Success01:08:04 The Importance of Reputation01:19:41 Negotiation and Sales Skills01:22:40 The Art of Door Knocking01:24:07 Defining Good and Bad Businesses01:25:26 Identifying Business Problems01:26:57 Hiring the Right People01:41:57 Traits of High Performers01:45:42 Balancing Work and Personal Life01:56:37 Investing as a W2 Employee02:05:04 Success and Personal FulfillmentOUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 LISTEN TO THE SHOWiTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - https://fs.blog/JOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
8 Habits To Make 2025 Your Best Year Yet The Knowledge Project Podcast 2024-12-24 | The final episode of The Knowledge Project for 2024, is a collection of the best insights from the show this year. We've had some of our most popular episodes ever and these insights will set you up for an incredible new year. I'm excited to share our favorite moments in one episode.TIMESTAMPS:00:00 - Intro01:07 - Transform your finances (Morgan Housel)10:57 - Transform your communication (Blake Eastman)20:47 - Transform how you sell yourself (April Dunford)31:37 - Transform your business philosophy (John Bragg)43:03 - Transform your emotions and attitude (Becky Kennedy)56:10 - Transform your business tactics (Brad Jacobs)01:05:49 - Transform your nutrition (Dr. Rhonda Patrick)01:16:23 - Transform your lifespan (Bryan Johnson)--OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - https://fs.blog/JOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
The Book Whisperer: How to Write a New York Times Bestseller | Charlie Hoehn The Knowledge Project Podcast 2024-12-10 | Discover how bestselling editor Charlie Hoehn helps authors create million-copy books. Learn the exact structure that hooks readers instantly, why your first 50 pages matter most, and the counterintuitive marketing strategies that create rabid fans. From cover design secrets to positioning tactics that make readers talk about your work - these insider tips will transform your writing process.Charlie has worked with James Clear, Ryan Holiday and Tim Ferriss. 00:00 Introduction01:04 Helping Authors Succeed01:38 Writing for a Specific Audience05:14 The Importance of Real Feedback08:18 Traditional vs. Self-Publishing18:50 The Economics of Self-Publishing22:42 The Art of Book Cover Design28:29 Crafting a Compelling Title34:42 The Importance of Book Structure45:22 Editing: The Final Touch49:35 Book Sales Percentiles50:32 The Harsh Reality of Book Sales52:20 The Emotional Impact of Writing53:12 Dealing with Compliments and Criticism56:24 The Quest for Bestseller Lists58:04 The Complexities of Hitting the New York Times List01:10:25 Leveraging AI in Writing01:18:21 Effective Marketing Strategies for Authors01:26:14 Creating Evergreen Content01:33:30 The Importance of Authenticity in Writing01:38:54 Final Thoughts--OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - https://fs.blog/JOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
Ryan Holiday: The One Stoic Practice That Changed My Life | Ancient Wisdom for Modern Success The Knowledge Project Podcast 2024-11-26 | Bestselling author Ryan Holiday reveals the counterintuitive Stoic technique that transformed him from an anxious CEO to a calm decision-maker. Learn how Marcus Aurelius's hidden journal technique can triple your mental clarity, why emotional suppression actually makes you weaker, and the exact morning routine that builds unstoppable resilience. Perfect for entrepreneurs, leaders, and anyone facing difficult decisions.00:00 Introduction01:54 Elon Musk: A Case Study in Listening and Ignoring Advice04:49 The Importance of Reflection and Journaling07:26 Balancing Emotions and Stoic Practices24:34 Misconceptions and Historical Context of Stoicism29:53 The Pursuit of Excellence and Its Trade-offs40:58 The Power of Saying No and Opportunity Costs49:09 The Role of Anger and Emotional Control52:58 Defining Self-Discipline53:43 The Essence of Self-Discipline54:29 Balancing Discipline and Life55:09 Consistency and Overcoming Setbacks56:09 The Struggle with Compulsive Tendencies58:33 Navigating Competition and Personal Goals01:01:22 Cultivating Discipline Through Physical Practice01:02:15 Instilling Discipline in Children01:04:22 Understanding Character and Virtue01:23:32 The Impact of Modern Technology on Writing01:35:04 Defining Success and Managing Expectations--OUR FREE NEWSLETTER: https://fs.blog/newsletter/📈 OUR MOST POPULAR INTERVIEWS🎬 The Full Story of Naval Ravikant: youtu.be/mGY2To_HW98🎬 Bill Ackman - Getting Back Up: youtu.be/mIS3LYxgVWc🎬 Secrets to Healthy Relationships with Esther Perel: youtu.be/atXKntdX2UY🎙 Listen to the show iTunes: podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481Spotify: open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=abde3cc6a48d43efGET IN TOUCH🌍 Our website - www.fs.blogJOIN OUR COMMUNITYhttps://fs.blog/membership/ABOUT THE KNOWLEDGE PROJECTLike the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
