Michelob Ultra | Making Of @TheMarmaladeChannel

Michelob Ultra | Making Of

The Marmalade Visual Engineering 2020-10-28 | Client: Anheuser-Busch InBev
Product: Michelob Ultra
Concept: Wieden+Kennedy NY
Production: The Marmalade
Post-production: The Marmalade
Direction: The Marmalade

Mountain Dew | Refresh your Senses

The Marmalade Visual Engineering 2024-02-08 | We are super excited to present one of our two new spots for Mountain Dew: "Refresh Your Senses" and“ Refresh Your Senses with BAJA BLAST“. This shoot let our tabletop hearts beat faster and was a great opportunity to use our „liquid“ skills for these perfect refreshing @MountainDew ads. In these, we brought together the best of high-speed motion control camera techniques and invisible CGI elements. A massive thank you to the PepsiCo Mountain Dew team and The Studio! We really enjoyed working with you to create these beautiful flavor storms!

Also, be sure to check out the pack shot and Baja vortex we created embedded in the new commercials for the Super Bowl with Aubrey Plaza Having a Blast!

You might also be interested in:
Absolut Vodka | Born to mix youtube.com/watch?v=N0eY4X4UM1o
Michelob Ultra | Sweat youtube.com/watch?v=fzd7RB85Fy0
Pepsi | Blue Bottle DC youtube.com/watch?v=R_m41TffvxU

Client - PepsiCo Mountain Dew
Concept - The Studio NYC
Production - The Marmalade
Post Production - The Marmalade
Director - Torsten Eichten
CG Director - Manuel Bamberger
1st AD - Axel Frese
DOP - Eike Rieche

Absolut Vodka | Born to mix - Behind The Scenes

The Marmalade Visual Engineering 2024-02-08 | Discover how our team was able to design, build, furnish, and dress ten bespoke sets within 4 weeks to bring on the colorful vibe of @absolutvodka „Born to mix“ campaign. Every set was designed toward specific camera moves and product flavors. With completely custom-made rigs, we were able to precisely choreograph every single shot and the results are everything we wished for. The result is a beautiful mix of high-speed motion control camera shots and CGI transitions to truly create the idea of a one-shot journey for Absolut Vodka.

Find out more about this case on our website!

You might also be interested in:
Michelob Ultra | Making Of youtube.com/watch?v=oHPThFCxzUM
Pepsi | Blue Bottle DC youtube.com/watch?v=R_m41TffvxU
On Running | Behind the Scenes youtube.com/watch?v=G5WiSQYCPV0

Client - Pernod Ricard / Absolut Vodka
Concept - @Ogilvy NY
Production - The Marmalade
Post Production - The Marmalade
Director - Lyndon Gaul and Torsten Eichten
DOP - Ekkehart Pollack

Absolut Vodka | Born to mix - DC

The Marmalade Visual Engineering 2024-02-08 | Discover how we combined our liquid effects and drink styling expertise with crazy camera moves through storytelling-driven set designs. With @Ogilvy NY and @absolutvodka we reveal the beauty of cocktails. Cause not only vodka and soda are better together. Together with @absolutvodka, we celebrate the iconic shape of the Absolut bottle within their colorful campaign „Born to mix“.

Find out more about this case on our website!

You might also be interested in:
flaconi | Directors Cut youtube.com/watch?v=4OTmKmNoexo
Michelob Ultra | Sweat youtube.com/watch?v=fzd7RB85Fy0
On Running | Behind the Scenes youtube.com/watch?v=G5WiSQYCPV0

Client - Pernod Ricard / Absolut Vodka
Concept - Ogilvy NY
Production - The Marmalade
Post Production - The Marmalade
Director - Lyndon Gaul and Torsten Eichten
DOP - Ekkehart Pollack

The Marmalade Showreel 2023

The Marmalade Visual Engineering 2024-02-02 | Still reminiscing about a year full of great projects! We are grateful for our amazing clients and unstoppable team! Here's to the new challenges and successes that lie ahead!
@TheMarmaladeChannel

flaconi | Behind The Scenes

The Marmalade Visual Engineering 2024-02-02 | Take a look at the behind the scenes of our latest @flaconi campaign, conceptualized and produced in our own studios here in Hamburg. 📽️ See how we bring years of high-end product staging, motion control photography and a loving eye for design to the world of beauty!💄

Find out more about this case on our website.

You might also be interested in:
PiCK UP! | Making of https://www.youtube.om/watch?v=bOkZQXaOOpk
On Running | Behind the Scenes youtube.com/watch?v=G5WiSQYCPV0

Client - flaconi
Concept - The Marmalade
Production - The Marmalade
Post Production - The Marmalade
CD and Director - Michael Seiser
DOP - Eike Rieche
Models - Paula Brasil, Dejan Buga, Marijke van Soest Versluijs

Flaconi | Directors Cut

The Marmalade Visual Engineering 2024-02-02 | Revealing the beauty of online shopping 💄💅🏽💨

Developed in close collaboration with flaconi, the films of our campaign show that performance and creativity are not mutually exclusive. The result is a series of films that deliver on the campaign's performance-driven objectives while revealing the beauty and joy of online shopping.

DC from TVC campaign for the e-commerce shop @flaconi.

Find out more about this case on our website.

You might also be interested in:
PiCK UP! | Unarguably Tasty - Inside The Knack youtube.com/watch?v=B2gF3WVPDtQ
On Running | CloudTec DC youtube.com/watch?v=Z93KP9PU9Hw

Client - flaconi
Concept - The Marmalade
Production - The Marmalade
Post Production - The Marmalade
CD and Director - Michael Seiser
DOP - Eike Rieche
Models - Marijke van Soest Versluijs, Paula Brasil, Dejan Buga

PiCK UP! Unarguably Tasty - Making Of

The Marmalade Visual Engineering 2023-01-02 | Client - Bahlsen
Product - PickUp!
Concept - Jung von Matt SPREE
Production - The Marmalade
Animation - The Marmalade
Direction - The Marmalade

PiCK UP! Unarguably Tasty - Inside The Knack

The Marmalade Visual Engineering 2023-01-02 | Client - Bahlsen
Product - PickUp!
Concept - Jung von Matt SPREE
Production - The Marmalade
Animation - The Marmalade
Direction - The Marmalade

PiCK UP! Unarguably Tasty - Design Transition

The Marmalade Visual Engineering 2023-01-02 | Client - Bahlsen
Product - PickUp!
Concept - Jung von Matt SPREE
Production - The Marmalade
Animation - The Marmalade
Direction - The Marmalade

Nestlé LION Classic

The Marmalade Visual Engineering 2021-07-07 | Client - Nestlé
Product - Lion Classic
Agency - Cocomore
Concept - The Marmalade
Production - The Marmalade
Animation - The Marmalade
Direction - The Marmalade

On Running | Behind The Scenes

The Marmalade Visual Engineering 2021-05-31 | This video takes you behind the scenes at The Marmalade and shows you how we've created the films for On Running's 2021 CloudTec campaign.

Watch the Director's Cut here: youtube.com/watch?v=Z93KP9PU9Hw

Client - On Running
Product - CloudTec®
Concept - On Running + The Marmalade
Production - The Marmalade
Post Production - The Marmalade
Direction - DemoDemo @ The Marmalade

On Running CloudTec Scrollytelling Reel

The Marmalade Visual Engineering 2021-05-31 | In parallel to our work on the On Running films we collaborated with the digital team at On to tell the CloudTec story through scrollable animations on their website.

Getting called on board early in their process we were able to plan for synergies between the website animations and the film. The cloud at the beginning of the film that morphs into a single Cloud pod and then grows into the entire CloudTec sole was only the tip of the iceberg.

Our 3D artists used cloud simulations not only to create the clouds but also to grow the foam to form the sole in a way that fits the whole cloud theme. And as our animators recreated a slow-motion step for the website they could reference our filmed footage to perfectly mimic the soles behaviour.

Client - On Running
Product - CloudTec®
Concept - On Running + The Marmalade
Animations - The Marmalade
Development - Think Pixellab

On Running CloudTec DC

The Marmalade Visual Engineering 2021-05-31 | The films that The Marmalade became famous for and that led us to pioneer the term Visual Engineering are all very macro. With On Running we wanted to find out what happens when we bring our expertise to a much larger scale.

This Director's Cut of our CloudTec® films captures On's patented sole technology in a very light and airy way. Slow Motion was just the ideal technique for this lightweight cushioning technology. Usually you would see such detail shots created in CG but the build quality of the On products allowed us to capture it all for real.

Client - On Running
Product - CloudTec®
Concept - On Running + The Marmalade
Production - The Marmalade
Post Production - The Marmalade
Direction - DemoDemo @ The Marmalade

The Marmalade | All under one roof

The Marmalade Visual Engineering 2021-05-31 | ...

OPTE Precision Skincare DC

The Marmalade Visual Engineering 2021-05-31 | Opte is an award-winning beauty tech device that intelligently applies make-up and skincare. A solution that precisely dispenses a serum only where it’s needed. In close collaboration with the Opte design team we created a suit of visual assets to raise awareness around the sophisticated technology inside the device and to demonstrate Opte’s »scan – detect – correct« method.

Client - Opte
Concept - Brian Akers + The Marmalade
Production - The Marmalade
Post Production - The Marmalade
Director - DemoDemo @ The Marmalade

OPTE Device Film

OPTE Serum Story

SPIKE | High Speed Motion Control

The Marmalade Visual Engineering 2021-05-31 | The Marmalade's award winning, High Speed Motion Control System is the perfect tool to capture familiar products and situations in new and unseen ways.

Before SPIKE, moving the camera while shooting in high speed was virtually impossible. Today, we’re proud, that our very own invention generated copycats all over the world. But years of »on set« experience and improvement of soft- and hardware are not easy to catch up with. Learn all about The Marmalade's SPIKE system in this behind the scenes film.

OLAY Just one jar - Proof

The Marmalade Visual Engineering 2021-05-31 | As our first live-action shoot produced and executed by our New York branch and carefully nourished with illustrative animation, CGI elements and packshots by our in-house postproduction team in Hamburg, this campaign was a true transatlantic collaboration. The result is a 5 film series that clearly communicates the value of Olay skincare products and show their benefits all un-retouched.

Client - Procter & Gamble
Product - Olay
Concept - Saatchi + Saatchi NY
Production - The Marmalade New York
Post Production - The Marmalade
Director - Lucy Luscombe + The Marmalade

OLAY Just one jar - Retinol24

OLAY Just one jar - Micro Sculpting Cream

OLAY Collagen Peptide24

Spec Clip | Magnat Prime One

The Marmalade Visual Engineering 2021-02-15 | Our creatives get quite inspired when technology meets beautiful design meets breathtaking sound. We are happy to share our non-commissioned work for Magnat Audio-Produkte GmbH!

Non-commissioned spec clip.
Product - Magnat Prime One
Concept - The Marmalade
Production - The Marmalade
Animation - The Marmalade
Direction - The Marmalade
Sound - Tonstudio Krauthausen

What A Year

The Marmalade Visual Engineering 2021-01-14 | If 2020 taught us anything, it was to embrace change! The year did not only have it’s very unique challenges, but also gave way to some amazing projects, new talents and diverse production possibilities. We feel very much prepared for anything the new year has to offer.

And most of all: we are looking forward to creating with you!

GROHE Rainshower SmartActive

The Marmalade Visual Engineering 2020-12-11 | Client - Grohe AG
Product - Rainshower SmartActive
Concept - Scholz & Friends + The Marmalade
Direction - The Marmalade
Production - The Marmalade
Post Production - The Marmalade

The Marmalade and Robotics

The Marmalade Visual Engineering 2020-10-28 | Here's your chance to deep dive into our work with Spike™, our high speed motion control system. We put together a presentation about how robotics takes place in our work and how it influences our creative process – and vice versa. Our experts Daniel Göttling, Christian Fritz and Michael Seiser will give you insights on how The Marmalade achieves breathtaking unseen visual imagery by merging the real world with the digital one.

(This video premiered at the Digital Learning Journey by Kompetenzzentrum Kultur- & Kreativwirtschaft des Bundes.)

Nestlé Lion Wild Sweet & Salty | CGI Breakdown

The Marmalade Visual Engineering 2020-10-27 | Watch the final film here: youtu.be/0pdBwiYerlk

Nestlé Lion Wild Sweet & Salty

The Marmalade Visual Engineering 2020-10-27 | Client - Nestlé
Product - Lion Wild
Concept - Cocomore + The Marmalade
Production - The Marmalade
Animation - The Marmalade
Direction - The Marmalade

Find our CGI breakdown here: youtu.be/6rdOJTpPvG4

Michelob Ultra Sweat | CGI Breakdown

The Marmalade Visual Engineering 2020-10-27 | Usually we shoot beer for real here at The Marmalade but this script called for a CG solution. So we just opened up the studio door and stumbled into our CG department to get the drop racing down and across the Michelob Ultra beer bottle. To give you a little glimpse on how we approached this film we cut this little breakdown.

Find the original Film here: youtube.com/watch?v=fzd7RB85Fy0

Client - Anheuser-Busch InBev
Product - Michelob Ultra
Concept - Wieden+Kennedy NY
Production - The Marmalade
Post-production - The Marmalade
Direction - The Marmalade

Michelob Ultra Sweat

The Marmalade Visual Engineering 2020-10-27 | Client - Anheuser-Busch InBev
Product - Michelob Ultra
Concept - Wieden+Kennedy NY
Production - The Marmalade
Post-production - The Marmalade
Direction - The Marmalade

Watch a short breakdown of the CGI scenes here: youtu.be/bnsac_YM7M0

Gamesa Chokis | CGI Breakdown

The Marmalade Visual Engineering 2020-07-23 | Client - PepsiCo México
Product - Gamesa Chokis
Concept - TERAN\TBWA
Production - Story: WeProduce
Post-production - The Marmalade
Direction - The Marmalade

One of the biggest advantages of working at The Marmalade, is that you’re not limited to one single approach. With filmmakers, engineers, creatives, 3d- and compositing artists, all collaborating under one roof we’re able to assemble dedicated teams not only for every project but almost on a shot by shot basis. While we’ll always love a challenge that defies the rules of physics or projects where we’re asked to create crazy unreal effect shots for real - 3D tools like SideFX' Houdini and render engines like Redshift3d give us the opportunity to push some boundaries even further while keeping The Marmalade’s quality standards when it comes to appetite appeal.

Wodka Gorbatschow Infusion | Making Of

The Marmalade Visual Engineering 2020-07-23 | Client - Henkell & Co. Sektkellerei KG
Product - Wodka Gorbatschow
Concept - Kastner & Partners
Production - The Marmalade
Post-production - The Marmalade
Direction - Ronald Koetzier

Marc Cain Mysteriously | Making Of

The Marmalade Visual Engineering 2020-07-23 | Client - Marc Cain
Product - Mysteriously
Concept - The Marmalade
Production - The Marmalade
Post-production - The Marmalade
Direction - The Marmalade

Dji Sam Soe Super Premium | Making Of

The Marmalade Visual Engineering 2020-07-23 | ...

Sherwin Williams Emerald Epiphany | Making Of

The Marmalade Visual Engineering 2020-07-23 | Client - Sherwin-Williams
Product - Emerald
Agency - McKinney
Production - Psyop & The Marmalade
Post-production - Psyop
Direction - Eben Mears

The Marmalade | Evolve

The Marmalade Visual Engineering 2020-07-22 | Evolve is a collaborative film project that combined our great in-house artists, designers and film makers to come together in creative harmony. Each creator only knew the last second of the previous segment and had to continue its main motion and incorporate a key element of this snippet into his/her own film.

Direction - The Marmalade
Artists - Kathrin Albers, Henning Herholz, Philipp Thoma, Johan Fors, Sabine Füreder, Andreas Böinghoff, Marcel Izquierdo Torres, René Kuhn, Daniel Göttling, Yvonne Inlund, Jens Jauch, Anna Pledt-Renken, Dirk Janssen, Patrick Maus, Katerina Schönfeld, Michael Seiser

DuMont Discovery Dock Casefilm

The Marmalade Visual Engineering 2020-07-22 | For additional information about this cooperation with Demodern please visit the complete case on our website:
themarmalade.com/cases/#/discovery-dock

Shark ION Robot | Making Of

The Marmalade Visual Engineering 2020-07-22 | Client - Shark
Product - ION Robot
Concept - Madras NY
Production - The Marmalade
Post production - The Marmalade

Ferrero kinder Maxi King

The Marmalade Visual Engineering 2020-07-22 | Client - Ferrero
Product - kinder Maxi King
Concept - Atelier Hodeige
Production - The Marmalade
Post-production - The Marmalade
Direction - Justin Bodenkamp

Miele Generation 7000 Teaser DC

The Marmalade Visual Engineering 2020-07-22 | Client - Miele & Cie. KG
Product - Generation 7000
Concept - Select World
Production - The Marmalade
Post production - The Marmalade
Direction - The Marmalade

Beko HARVESTfresh | Making Of

The Marmalade Visual Engineering 2020-07-22 | Visual Engineering at its best!
Led by our resident director Lyndon Gaul, The Marmalade created wondrous food landscapes lit and captured with the help of two SPIKE units working in perfect harmony to capture meticulous images for McCann Worldwide and beko HarvestFresh. This making of takes you behind the scenes.

Beko HARVESTfresh DC

The Marmalade Visual Engineering 2020-07-22 | Client - Beko
Product - HARVESTfresh
Concept - McCann
Production - The Marmalade
Post-production - The Marmalade
Direction - The Marmalade

Lindt Excellence

The Marmalade Visual Engineering 2020-07-22 | Client - Chocoladefabriken Lindt & Sprüngli GmbH
Product - Lindt Excellence
Concept - TRACK
Production - The Marmalade
Post production - The Marmalade
Direction - Karina Taira

Beefeater Infusion

The Marmalade Visual Engineering 2020-07-22 | Client - Pernod Ricard Deutschland GmbH
Product - Beefeater
Concept - laut von leise
Production - The Marmalade
Post production - The Marmalade
Direction - The Marmalade

Feldschloesschen Rhaezuenser Craft Lemonade

The Marmalade Visual Engineering 2020-07-22 | Client - Feldschlösschen Getränke AG
Product - Rhäzünser Craft Lemonade
Concept - The Marmalade
Production - The Marmalade
Post production - The Marmalade
Direction - The Marmalade

Head & Shoulders Supreme DC

The Marmalade Visual Engineering 2020-07-22 | Client - Procter & Gamble
Product - Head & Shoulders Supreme
Concept - Saatchi & Saatchi New York
Production - The Marmalade
Post production - The Marmalade
Music - Butter NY

The Marmalade | Remote Production

The Marmalade Visual Engineering 2020-07-07 | As everyone's moving towards the »next normal«, we are setting our new way of working by making remote shooting available.
Through remote production, our clients and agencies are able to seamlessly collaborate, supervise and connect directly to real-time visuals and our team - all without having to be on the set!

Cafea Fortuna Rendez-vous DC

The Marmalade Visual Engineering 2019-04-05 | Client - Cafea Fortuna
Product - Rendez-vous
Concept - Graffiti BBDO
Production - The Marmalade
Post-production - The Marmalade
Direction - Niels Thomsen & Omid Aghdami

Em-eukal Eisminze TagOn

The Marmalade Visual Engineering 2019-04-05 | Client - Dr. C. Soldan
Product - Em-eukal
Concept - Taste!
Production - The Marmalade
Post-production - The Marmalade