Neil PatelI can look at a landing page right away and know that it's not going to convert. On the flip side, I can also look at a landing page and know if it's going to convert exceptionally well. Today I'm going to share with you the anatomy of a high converting landing page.
RESOURCES & LINKS: ____________________________________________ 7 Valuable Landing Page Hacks to DOUBLE Your Sales [video]: youtu.be/K7LmWEPII7g
How to Make a Beautiful Landing Page That Converts [video]: youtu.be/HJUm-MwLJMg ____________________________________________
So do you want to know the secret to really high converting landing page? There's a formula, and I'm about to share it with you. And as long as you follow the formula step by step, you should produce better results. But the moment you don't follow the formula step by step, you'll notice that your conversions are going to tank and your landing pages won't do well.
The first thing you need to do is clearly state your value proposition in a header.
The attention span of a human is less than a goldfish. In other words, if you can't catch their attention in the headline, you're screwed.
8 out of 10 people will read your headline, but only two of the 10 will read the rest of the copy on the page.
So if you can create amazing headline with your value proposition, you can attract people to read the rest of your page.
The second step you need in your landing page is a visual focus.
Whether it's a head shot, product shot, a video, some sort of visual focus where people can put all their attention to.
See, the moment someone goes through a headline, they read it, you need to grab their attention with a visual, and you need to get them to keep going.
If you just have text and only text, and no visuals that people can watch, you'll find that the conversions aren't as great.
The higher quality you produce, the better off you are.
The third thing you need is to outline the features and benefits.
But it's not just about feature, you need to more so focus on the benefits. So the features are there because if you don't talk about the features, you're not going to get as many conversions. But the benefits are the key. People don't buy something because of features, they buy because of the benefit.
Typically, benefits are the solution to their problem. Such as saves you time, saves you money.
The fourth step is presenting a single and focused call to action.
A lot of people are like, "Oh, I've got a landing page. I'm going to put a call to action everywhere." You could do that. And for some products, it works. But not for most.
The reason you want to have a single, focused call to action, and eventually after that one call to action, you can have more later down, but when you have your headline, your visual focus, you're talking about your benefits, your solutions, you're answering the objections. Once someone gets the whole story and they understand why they should be buying your product or service, and then you have a call to action.
They're much more likely to convert.
The fifth thing you want to do is include testimonials and other visual proof. I love doing reviews, whether it's a service or a product. Reviews are amazing. A reason a reviews is amazing is people know the truth. How they feel, how they don't feel, if it's great or if it's bad.
And by including that, they can then get a better sense if it's right for them, or if it's not a good fit for them.
The sixth thing you need to do is give a guarantee.
Whether you're doing a free trial with no credit card, so there's low risk, or you're giving a 30 day or 60 day money-back guarantee, those are awesome things.
You want people to feel comfortable. If they're not happy, you know you're going to end up refunding them anyways.
The last step, integrate story telling into your landing page. If you don't integrate story telling, you'll find that your conversions won't do as well. People love soap operas. Whether you like them personally or not, people do. That's why they're on television 24-seven. But it's worked for so many years, and it'll still keep working, no matter what channels are out there, no matter what algorithm updates happen.
00:00 - Introduction 00:53 Step 1 - Your Value Proposition In The Header 02:00 Step 2 - Visual Focus: Headshot. Product Shot. Vídeo, Etc… 02:28 Step 3 - Outline The Features And Benefits 03:22 Step 4 - Single And Focused Call To Action 04:48 Step 5 - Include Testimonials And Other Visual Proof 05:10 Step 6 - Give A Guarantee 05:43 Step 7 - Integrate The Story Telling Into Your Landing Page
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com
The Anatomy Of A High Converting Landing Page | Conversion Rate Optimization TipsNeil Patel2019-09-02 | I can look at a landing page right away and know that it's not going to convert. On the flip side, I can also look at a landing page and know if it's going to convert exceptionally well. Today I'm going to share with you the anatomy of a high converting landing page.
RESOURCES & LINKS: ____________________________________________ 7 Valuable Landing Page Hacks to DOUBLE Your Sales [video]: youtu.be/K7LmWEPII7g
How to Make a Beautiful Landing Page That Converts [video]: youtu.be/HJUm-MwLJMg ____________________________________________
So do you want to know the secret to really high converting landing page? There's a formula, and I'm about to share it with you. And as long as you follow the formula step by step, you should produce better results. But the moment you don't follow the formula step by step, you'll notice that your conversions are going to tank and your landing pages won't do well.
The first thing you need to do is clearly state your value proposition in a header.
The attention span of a human is less than a goldfish. In other words, if you can't catch their attention in the headline, you're screwed.
8 out of 10 people will read your headline, but only two of the 10 will read the rest of the copy on the page.
So if you can create amazing headline with your value proposition, you can attract people to read the rest of your page.
The second step you need in your landing page is a visual focus.
Whether it's a head shot, product shot, a video, some sort of visual focus where people can put all their attention to.
See, the moment someone goes through a headline, they read it, you need to grab their attention with a visual, and you need to get them to keep going.
If you just have text and only text, and no visuals that people can watch, you'll find that the conversions aren't as great.
The higher quality you produce, the better off you are.
The third thing you need is to outline the features and benefits.
But it's not just about feature, you need to more so focus on the benefits. So the features are there because if you don't talk about the features, you're not going to get as many conversions. But the benefits are the key. People don't buy something because of features, they buy because of the benefit.
Typically, benefits are the solution to their problem. Such as saves you time, saves you money.
The fourth step is presenting a single and focused call to action.
A lot of people are like, "Oh, I've got a landing page. I'm going to put a call to action everywhere." You could do that. And for some products, it works. But not for most.
The reason you want to have a single, focused call to action, and eventually after that one call to action, you can have more later down, but when you have your headline, your visual focus, you're talking about your benefits, your solutions, you're answering the objections. Once someone gets the whole story and they understand why they should be buying your product or service, and then you have a call to action.
They're much more likely to convert.
The fifth thing you want to do is include testimonials and other visual proof. I love doing reviews, whether it's a service or a product. Reviews are amazing. A reason a reviews is amazing is people know the truth. How they feel, how they don't feel, if it's great or if it's bad.
And by including that, they can then get a better sense if it's right for them, or if it's not a good fit for them.
The sixth thing you need to do is give a guarantee.
Whether you're doing a free trial with no credit card, so there's low risk, or you're giving a 30 day or 60 day money-back guarantee, those are awesome things.
You want people to feel comfortable. If they're not happy, you know you're going to end up refunding them anyways.
The last step, integrate story telling into your landing page. If you don't integrate story telling, you'll find that your conversions won't do as well. People love soap operas. Whether you like them personally or not, people do. That's why they're on television 24-seven. But it's worked for so many years, and it'll still keep working, no matter what channels are out there, no matter what algorithm updates happen.
00:00 - Introduction 00:53 Step 1 - Your Value Proposition In The Header 02:00 Step 2 - Visual Focus: Headshot. Product Shot. Vídeo, Etc… 02:28 Step 3 - Outline The Features And Benefits 03:22 Step 4 - Single And Focused Call To Action 04:48 Step 5 - Include Testimonials And Other Visual Proof 05:10 Step 6 - Give A Guarantee 05:43 Step 7 - Integrate The Story Telling Into Your Landing Page
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com
#CRO #NeilPatel #DigitalMarketingThis is the most common mistake people make in marketingNeil Patel2024-10-20 | ...Why Targeted Branding Beats Spray-and-Pray TacticsNeil Patel2024-10-18 | ...Is Google Still King?Neil Patel2024-10-17 | ...Stop Stressing Over Algorithm Updates!Neil Patel2024-10-16 | ...This is The State of SEO for SMBsNeil Patel2024-10-15 | More than 90% of all online experiences today start with a search engine.
If you’re a small or medium-size business and are looking to boost your online visibility and drive more traffic to your website, you need to get your SEO strategy right.
We analyzed 4.25 billion impressions and 86.66 million clicks to bring you the most comprehensive insights into the state of SEO for SMBs.
This report is packed with industry-specific trends and easy-to-digest content based on our analysis of over 500 companies in a variety of fields. Inside, you'll find everything you need to improve your search engine rankings, including:
A breakdown of Google algorithm updates A guide to using GA4 The inside scoop on AI in SEO And much more
This report isn't just about data – it's about giving you the tools to outrank your competition and grow your business.
To get your copy of our State of SEO for SMBs report, click this link.
bit.ly/3ARgA0dRetailers and e-commerce stores have their work cut out for them this holiday season.Neil Patel2024-10-14 | Retailers and e-commerce stores have their work cut out for them this holiday season.
Besides other sellers, they’ll have to compete for ad space with political parties for a good chunk of the prime shopping period.
Plus, this year has a shorter window of only 27 days between Thanksgiving and Christmas.
Still, Adobe forecasts that consumers will spend a record $240.8 billion on holiday shopping online this year.
The key to driving massive sales this season is to focus your marketing efforts on strategies that maximize traffic and conversions... And that means leaning into AI.
In our next webinar, my team and I will explain how you can use AI to reach more holiday shoppers and convert them into buyers.
We’ll show you how to reach customers across different channels, create amazing website experiences, and craft irresistible email offers.
Many people have already crossed some gifts off their lists this year, but there's still time to position your store for success before the real rush begins.
So, join us live on October 22 at a.m. Pacific Daylight Time for free, and we’ll show you how to put the AI in Retail.
Click the link in this post (or in my bio) and save your seat today. I’ll see you on the 22nd.
bit.ly/4eB0k2eNo Marketing Budget? Do This!Neil Patel2024-10-13 | ...AI Content is Garbage—Here’s the Proof!Neil Patel2024-10-12 | ...Will Search GPT Crush Google?Neil Patel2024-10-11 | ...Why you need to embrace rejectionNeil Patel2024-10-10 | ...Live Commerce is Taking Over in 2025!Neil Patel2024-10-09 | ...AI Ads Are Failing: Here’s What Consumers Want Instead!Neil Patel2024-10-08 | ...Putting the AI in Retail: How to delight your customers and drive massive sales this holiday seasonNeil Patel2024-10-08 | Increase sales and revenue for your e-commerce store this holiday season by integrating AI into your marketing strategies. Sign up for our webinar on October 22: bit.ly/3ZWFiqC
Do you want my team of digital marketing professionals to just do your marketing for you? Click here to get a strategy call: bit.ly/4gZgJiS
►Subscribe: goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: facebook.com/neilkpatel Read more on my blog: neilpatel.com/blogWhat Separates Those Who FAIL From Those Who SUCCEED!Neil Patel2024-10-07 | ...You Must Fully Leverage Your Tools for Maximum ImpactNeil Patel2024-10-06 | ...THIS Is Proof SEO Still Holds Huge Potential For Organic Growth!Neil Patel2024-10-05 | ...The Best Email Marketing Tip in 2024Neil Patel2024-10-04 | ...Marketing advice that almost killed my SEONeil Patel2024-10-03 | ...The Best Tip To Scale Your BusinessNeil Patel2024-10-02 | ...What Most People Think Successful Content Marketing Looks LikeNeil Patel2024-10-01 | ...Why Billionaires Dont Show OffNeil Patel2024-09-30 | ...Most Businesses Have Modern SEO ALL WRONG!Neil Patel2024-09-29 | ...How To Build A Billion Dollar AgencyNeil Patel2024-09-28 | ...Have You Noticed This Shift In Marketing?Neil Patel2024-09-27 | ...The Secret to Keeping Clients and Growing RevenueNeil Patel2024-09-26 | ...Being the best at something doesn’t mean you’ll make a lot of moneyNeil Patel2024-09-25 | ...You Need To Know This If You Have Ads Running On Social MediaNeil Patel2024-09-24 | ...I Thought SEO Was Everything Before I Learned This!Neil Patel2024-09-23 | ...How the Boring Drives Big ReturnsNeil Patel2024-09-22 | ...DO THIS For Faster Results On Social Media!Neil Patel2024-09-21 | ...$100M Marketer Explains: How To Dominate Against A.I CompetitionNeil Patel2024-09-20 | Neil Patel breaks down how to win in marketing when everyone’s using AI. He shares his strategy of giving away valuable tools for free to drive massive growth and explains why businesses need to focus on standing out instead of relying solely on AI. This talk is one of my favourites, hope you enjoy it -- send it to a friend!
Want More Traffic, Leads, and Sales With Our Digital Marketing Help? Go Here: npdigital.com
Timestamps: 0:00 – Introduction 2:00 – The Mainstream Shift of AI 4:10 – AI's Impact on Marketing and Content 7:00 – Risks of Overusing AI 9:00 – HubSpot and Free Product Strategy 11:15 – Strategy Examples: Free Products 15:00 – NP Digital Growth Strategy 17:00 – Buying and Scaling Tools 19:45 – Developing and Adding Features 23:00 – Differentiating Your Brand with Free Value 25:30 – Using AI as Assistance, Not Sole StrategyWhy Limiting SEO to Only Google is a MistakeNeil Patel2024-09-19 | ...Google released AI Overviews, we saw a 1.32% increase in clicks.Neil Patel2024-09-18 | ...Don’t chase perfection in marketingNeil Patel2024-09-17 | ...You Don’t Need Social Media To Do WellNeil Patel2024-09-16 | ...Why Micro-Influencers Deliver the Best ROI for Your MarketingNeil Patel2024-09-15 | ...We Are Seeing A Shift Take Place In SEONeil Patel2024-09-14 | ...The Shortcut Trap: Are You Making This Common Mistake?Neil Patel2024-09-13 | ...If you do SEO, you need to pay attention to this.Neil Patel2024-09-12 | ...Is The AI Marketing Bubble Bursting?Neil Patel2024-09-11 | ...I’ve been doing marketing for 20 years now, and here’s my biggest source of inspiration.Neil Patel2024-09-10 | I’ve always gotten the best ideas from marketing conferences.
Sure, you can find a lot of content on the internet... But as a conference speaker myself, I can assure you that most experts save the best information for the stage.
That’s why I’m excited for our 2024 Virtual Summit, which will feature more than 30 industry insiders from around the globe. This Summit isn’t about theoretical concepts and discussions.
It’s a hub for real-world applications and actionable insights from leading experts who are working on the frontlines of the marketing revolution.
Here are some of the topics we’re going to explore this year:
How to master ai-driven search experiences How you can maximize your ROI with omnichannel synergies How to engage your audiences on social media How to capture customers with high-conversion creatives How to elevate your marketing with automation, segmentation, and personalization How to make the most of GA4 And much more!
It’s a three-day conference full of battle-tested tactics, case studies, and innovative hacks that will help you move your business forward as we head into the future of marketing. The first two days are completely free to attend, but you need to register.
When you join us for the full three-day experience, you also get access to our archive of session recordings and resources, where you’ll find not only this year’s Summit materials, but all the content from our last seven Summits as well.
To get your ticket for the Summit, just click on the link in this post.
bit.ly/3yyw5cyWe are about to experience a search revolution.Neil Patel2024-09-09 | We are about to experience a search revolution.
For the longest time, SEO was all about Google. Sure, we’ve always had other search engines... but Google has been holding the lion’s share of the market for years, so as long as you optimized for it, you were good to go.
But that’s not the case anymore.
OpenAI just announced a completely new search experience.
They called it SearchGPT.
It’s an AI-driven search engine that’s based on ChatGPT. And it’s going to be a game changer for marketing. SearchGPT won’t just affect SEO. It has the capacity to impact every area of your marketing efforts.
My team and I will discuss this new tool, what it means for the future of search, and its potential for marketers, in our webinar tomorrow, September 10.
Join us live at 8 a.m. Pacific Daylight Time to get a first glimpse into SearchGPT and the opportunities that come with it.
Sign up using the link in this post and I will see you tomorrow.
bit.ly/4fUeWuNThe Right Words Can Save Your BusinessNeil Patel2024-09-08 | ...TikToks New Feed Feature Is HUGE For Marketers!Neil Patel2024-09-07 | ...OpenAI is testing a new search engine that’s based on ChatGPT.Neil Patel2024-09-06 | OpenAI is testing a new search engine that’s based on ChatGPT.
Is this the nail in the coffin for SEO? The short answer is no.
But if you’re betting all your chips on Google, you’re headed for trouble.
Organic ranking is getting tougher, and at the same time, attention is getting spread out over different channels.
But search isn’t going away, and as long as people are looking for things and information on the internet, we’ll need to optimize content to help them find it.
The game isn’t changing, but the players are.
SearchGPT will open new opportunities for marketers – opportunities that go far beyond getting mentioned in AI chat answers.
We’ll explore the impact this new technology will have on the search and marketing ecosystem in my next webinar on September 10.
Join us live at 8 a.m. Pacific Daylight Time to take a closer look at SearchGPT and how to get ready for it. It’s a free webinar, but you need to sign up by following the link below.
See you there!
bit.ly/3YYNTZmSmall and medium businesses often miss the mark by trying to do everything at once.Neil Patel2024-09-05 | ...Just Because ChatGPT Is Successful Doesnt Mean SearchGPT Will BeNeil Patel2024-09-04 | ...Have you noticed that when you post more generic, newbie content you get more likes and followers?Neil Patel2024-09-03 | ...If You Want To Engage With Non Followers Do This...Neil Patel2024-09-02 | ...The Best Thing Ive Done In My Career Is Start My Work Day At 4 A.M.Neil Patel2024-09-01 | ...