Neil Patel
How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2023)
updated
If you’re a small or medium-size business and are looking to boost your online visibility and drive more traffic to your website, you need to get your SEO strategy right.
We analyzed 4.25 billion impressions and 86.66 million clicks to bring you the most comprehensive insights into the state of SEO for SMBs.
This report is packed with industry-specific trends and easy-to-digest content based on our analysis of over 500 companies in a variety of fields. Inside, you'll find everything you need to improve your search engine rankings, including:
A breakdown of Google algorithm updates
A guide to using GA4
The inside scoop on AI in SEO
And much more
This report isn't just about data – it's about giving you the tools to outrank your competition and grow your business.
To get your copy of our State of SEO for SMBs report, click this link.
bit.ly/3ARgA0d
Besides other sellers, they’ll have to compete for ad space with political parties for a good chunk of the prime shopping period.
Plus, this year has a shorter window of only 27 days between Thanksgiving and Christmas.
Still, Adobe forecasts that consumers will spend a record $240.8 billion on holiday shopping online this year.
The key to driving massive sales this season is to focus your marketing efforts on strategies that maximize traffic and conversions... And that means leaning into AI.
In our next webinar, my team and I will explain how you can use AI to reach more holiday shoppers and convert them into buyers.
We’ll show you how to reach customers across different channels, create amazing website experiences, and craft irresistible email offers.
Many people have already crossed some gifts off their lists this year, but there's still time to position your store for success before the real rush begins.
So, join us live on October 22 at a.m. Pacific Daylight Time for free, and we’ll show you how to put the AI in Retail.
Click the link in this post (or in my bio) and save your seat today. I’ll see you on the 22nd.
bit.ly/4eB0k2e
Do you want my team of digital marketing professionals to just do your marketing for you? Click here to get a strategy call: bit.ly/4gZgJiS
►Subscribe: goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: facebook.com/neilkpatel
Read more on my blog: neilpatel.com/blog
Want More Traffic, Leads, and Sales With Our Digital Marketing Help?
Go Here: npdigital.com
Timestamps:
0:00 – Introduction
2:00 – The Mainstream Shift of AI
4:10 – AI's Impact on Marketing and Content
7:00 – Risks of Overusing AI
9:00 – HubSpot and Free Product Strategy
11:15 – Strategy Examples: Free Products
15:00 – NP Digital Growth Strategy
17:00 – Buying and Scaling Tools
19:45 – Developing and Adding Features
23:00 – Differentiating Your Brand with Free Value
25:30 – Using AI as Assistance, Not Sole Strategy
Sure, you can find a lot of content on the internet... But as a conference speaker myself, I can assure you that most experts save the best information for the stage.
That’s why I’m excited for our 2024 Virtual Summit, which will feature more than 30 industry insiders from around the globe. This Summit isn’t about theoretical concepts and discussions.
It’s a hub for real-world applications and actionable insights from leading experts who are working on the frontlines of the marketing revolution.
Here are some of the topics we’re going to explore this year:
How to master ai-driven search experiences
How you can maximize your ROI with omnichannel synergies
How to engage your audiences on social media
How to capture customers with high-conversion creatives
How to elevate your marketing with automation, segmentation, and personalization
How to make the most of GA4
And much more!
It’s a three-day conference full of battle-tested tactics, case studies, and innovative hacks that will help you move your business forward as we head into the future of marketing. The first two days are completely free to attend, but you need to register.
When you join us for the full three-day experience, you also get access to our archive of session recordings and resources, where you’ll find not only this year’s Summit materials, but all the content from our last seven Summits as well.
To get your ticket for the Summit, just click on the link in this post.
bit.ly/3yyw5cy
For the longest time, SEO was all about Google. Sure, we’ve always had other search engines... but Google has been holding the lion’s share of the market for years, so as long as you optimized for it, you were good to go.
But that’s not the case anymore.
OpenAI just announced a completely new search experience.
They called it SearchGPT.
It’s an AI-driven search engine that’s based on ChatGPT. And it’s going to be a game changer for marketing.
SearchGPT won’t just affect SEO. It has the capacity to impact every area of your marketing efforts.
My team and I will discuss this new tool, what it means for the future of search, and its potential for marketers, in our webinar tomorrow, September 10.
Join us live at 8 a.m. Pacific Daylight Time to get a first glimpse into SearchGPT and the opportunities that come with it.
Sign up using the link in this post and I will see you tomorrow.
bit.ly/4fUeWuN
Is this the nail in the coffin for SEO? The short answer is no.
But if you’re betting all your chips on Google, you’re headed for trouble.
Organic ranking is getting tougher, and at the same time, attention is getting spread out over different channels.
But search isn’t going away, and as long as people are looking for things and information on the internet, we’ll need to optimize content to help them find it.
The game isn’t changing, but the players are.
SearchGPT will open new opportunities for marketers – opportunities that go far beyond getting mentioned in AI chat answers.
We’ll explore the impact this new technology will have on the search and marketing ecosystem in my next webinar on September 10.
Join us live at 8 a.m. Pacific Daylight Time to take a closer look at SearchGPT and how to get ready for it. It’s a free webinar, but you need to sign up by following the link below.
See you there!
bit.ly/3YYNTZm