Red UrbanVolkswagen likes to give its audience credit. So we collaborated with fans to give them a chance to help us create our next ad, props included. We created an a commercial in real time, each week presenting fans with a new production choice to make - from scripts to actors, models to music. Live, interactive feeds of our commercial shoot gave fans an even more inside view. The online version of our final spot contained a credit roll of all the fans who contributed to it. And if you’re saying to yourself that it’s probably a pretty long credit roll, you’re right.
Awards - The Advertising & Design Club of Canada 2011 - Silver, Editing - The Advertising & Design Club of Canada 2011 - Merit, TV Single, 60 Seconds or More - CMA 2012 - Silver, Digital, Automotive - CMA 2012 - Bronze, Integrated, Automotive - CMA 2012 - Bronze, Community Engagement, Automotive - CMA 2012 - Bronze, Advertising, Automotive - Applied Arts 2012 – TV Over 30 Seconds, Single - Applied Arts 2012 – TV Over 30 Seconds, Series - Applied Arts 2012 – TV/Craft-Editing, Series - Marketing Awards 2012 - Bronze, Television, Over 30 Seconds - Bessies 2012 – Finalist, Film Integrated Campaign
Drive until its time | Golf | Volkswagen CanadaRed Urban2014-11-07 | Volkswagen likes to give its audience credit. So we collaborated with fans to give them a chance to help us create our next ad, props included. We created an a commercial in real time, each week presenting fans with a new production choice to make - from scripts to actors, models to music. Live, interactive feeds of our commercial shoot gave fans an even more inside view. The online version of our final spot contained a credit roll of all the fans who contributed to it. And if you’re saying to yourself that it’s probably a pretty long credit roll, you’re right.
Awards - The Advertising & Design Club of Canada 2011 - Silver, Editing - The Advertising & Design Club of Canada 2011 - Merit, TV Single, 60 Seconds or More - CMA 2012 - Silver, Digital, Automotive - CMA 2012 - Bronze, Integrated, Automotive - CMA 2012 - Bronze, Community Engagement, Automotive - CMA 2012 - Bronze, Advertising, Automotive - Applied Arts 2012 – TV Over 30 Seconds, Single - Applied Arts 2012 – TV Over 30 Seconds, Series - Applied Arts 2012 – TV/Craft-Editing, Series - Marketing Awards 2012 - Bronze, Television, Over 30 Seconds - Bessies 2012 – Finalist, Film Integrated Campaign
facebook.com/redurban.canada twitter.com/redurbancanada redurban.caDrive until youre ready to talk | Golf | Volkswagen CanadaRed Urban2014-11-07 | Volkswagen likes to give its audience credit. So we collaborated with fans to give them a chance to help us create our next ad, props included. We created an a commercial in real time, each week presenting fans with a new production choice to make - from scripts to actors, models to music. Live, interactive feeds of our commercial shoot gave fans an even more inside view. The online version of our final spot contained a credit roll of all the fans who contributed to it. And if you’re saying to yourself that it’s probably a pretty long credit roll, you’re right.
Awards - The Advertising & Design Club of Canada 2011 - Silver, Editing - The Advertising & Design Club of Canada 2011 - Merit, TV Single, 60 Seconds or More - CMA 2012 - Silver, Digital, Automotive - CMA 2012 - Bronze, Integrated, Automotive - CMA 2012 - Bronze, Community Engagement, Automotive - CMA 2012 - Bronze, Advertising, Automotive - Applied Arts 2012 – TV Over 30 Seconds, Single - Applied Arts 2012 – TV Over 30 Seconds, Series - Applied Arts 2012 – TV/Craft-Editing, Series - Marketing Awards 2012 - Bronze, Television, Over 30 Seconds - Bessies 2012 – Finalist, Film Integrated Campaign
facebook.com/redurban.canada twitter.com/redurbancanada redurban.caDrive until you find the courage | Golf | Volkswagen CanadaRed Urban2014-11-07 | Volkswagen likes to give its audience credit. So we collaborated with fans to give them a chance to help us create our next ad, props included. We created an a commercial in real time, each week presenting fans with a new production choice to make - from scripts to actors, models to music. Live, interactive feeds of our commercial shoot gave fans an even more inside view. The online version of our final spot contained a credit roll of all the fans who contributed to it. And if you’re saying to yourself that it’s probably a pretty long credit roll, you’re right.
Awards - The Advertising & Design Club of Canada 2011 - Silver, Editing - The Advertising & Design Club of Canada 2011 - Merit, TV Single, 60 Seconds or More - CMA 2012 - Silver, Digital, Automotive - CMA 2012 - Bronze, Integrated, Automotive - CMA 2012 - Bronze, Community Engagement, Automotive - CMA 2012 - Bronze, Advertising, Automotive - Applied Arts 2012 – TV Over 30 Seconds, Single - Applied Arts 2012 – TV Over 30 Seconds, Series - Applied Arts 2012 – TV/Craft-Editing, Series - Marketing Awards 2012 - Bronze, Television, Over 30 Seconds - Bessies 2012 – Finalist, Film Integrated Campaign
facebook.com/redurban.canada twitter.com/redurbancanada redurban.caSuper Sexy Abdominal Thrusts | Fortnight LingerieRed Urban2014-11-07 | High-end lingerie is a category dominated by major labels with major advertising budgets. The competition is so fierce that a small boutique label like Fortnight Lingerie can’t expect to compete. We saw only one solution to this business problem, and that was to make an instructional first aid video. Hey, it made sense to us. Super Sexy CPR not only educated, but titillated. And millions of views later, it’s being used by the UK Armed forces and EMS as a training video to instruct soldiers. We’re changing the world, one bra at a time.
Awards - Communication Arts 2011 - Award of Excellence, Online Advertising Series - The Advertising & Design Club of Canada 2011 - Gold, Direction - The Advertising & Design Club of Canada 2011 - Silver, Direction - The Advertising & Design Club of Canada 2011 - Silver, Sound Design - The Advertising & Design Club of Canada 2011 - Merit, Online Film/Video Single - The Advertising & Design Club of Canada 2011 - Merit, Online Film/Video Series - The Digital Marketing Awards 2010 - Bronze, Online Video - The Digital Marketing Awards 2010 - Bronze, Other Broadcast Single or Campaign – Other Broadcast Single or Campaign - The Digital Marketing Awards 2010 - Craft, Casting and Direction - Bessies 2011 - Craft Award, Art Direction - Bessies 2011 - Best in Show, Single - Bessies 2011 - Craft Award, Music - Bessies 2011 - Gold Online Single
facebook.com/redurban.canada twitter.com/redurbancanada redurban.caJetta Unbelievable Value | Volkswagen CanadaRed Urban2014-11-07 | When the 2013 Volkswagen Jetta launched, we had to let the viewing public know it had unbelievable value. The only way we could do this was by doing something equally as unbelievable, which in this case was hanging a Jetta from the ceiling and comparing it to a cut of meat.
Awards - Communication Arts 2013 – TV Single - The Advertising Design Club of Canada 2013 – Silver, TV Single - Bessies 2013 Finalist – TV Campaign
facebook.com/redurban.canada twitter.com/redurbancanada redurban.caBellies | Golf GTD | VolkswagenRed Urban2014-11-07 | Volkswagen Germany came to us with a problem. They had this new, diesel-powered Golf GTD, and needed people to know just how powerful its acceleration really was. Our solution? Use beer bellies to highlight the effects of said acceleration. All of which got the message across quite convincingly, if we may say so ourselves.
Awards - The One Show 2014, Bellies – Silver Pencil, Television, 20 Seconds and Under - Marketing Awards 2014, Shortlisted, 30 Seconds and Under - Applied Arts 2014 – Advertising Awards - Young Blood Television, Single - Applied Arts 2014 – Advertising Awards - Young Blood Television, Series - Applied Arts 2014 – Advertising Awards - TV/30 Seconds or Less, Single - YGA 2014, Bellies – Bronze, Television, 20 Seconds and Under
facebook.com/redurban.canada twitter.com/redurbancanada redurban.caDogs Sing For A Cure - We Could Be Heroes | Pet TrustRed Urban2014-11-07 | We felt that when trying to help put an end to animal cancer, the best way to ask for help was a melodious plea from the animals themselves. So, we made a fun, warmhearted music video featuring tons of singing dogs, and one smart cat.
But enough about us. You can do your part to help fight pet cancer by donating to the Ontario Veterinary College at http://www.pettrust.ca. Keep Cancer on a Leash and help us put an end to animal cancer, one donation - and dog music video - at a time.
1. Kyle Norrington and the team at Labatt 2. Our video partners Walk off the Earth 3. The legendary Geoffrey B. RocheVolkswagen Jetta Turbocharged Hybrid | Its Not A HybridRed Urban2013-03-04 | Uncompromising performance? Unbelievably fun to drive? This can't be a hybrid. And it's not. It's a Jetta Turbocharged Hybrid, packed with the power of a 1.4 TSI engine.2013 Volkswagen Jetta | ButcherRed Urban2013-03-04 | The 2013 Volkswagen Jetta, now from $14,990*. Unbelievable value.Volkswagen Canada | Driving Can Be BeautifulRed Urban2013-01-14 | ...VW TDI Clean Diesel | No bathroom stopsRed Urban2013-01-09 | ...VW TDI Clean Diesel | Never SeenRed Urban2013-01-09 | ...Volkswagen | Up For A Sunday DriveRed Urban2013-01-08 | ...Volkswagen | Take A Drive This Sunday With The Volkswagen GolfRed Urban2013-01-08 | ...VW | Take A Drive This Sunday With The Volkswagen GolfRed Urban2012-12-11 | What happened to the Sunday drive? We've got a great big country full of side roads and rural routes where the only thing you're guaranteed to see is something you've never seen before -- so let's turn off the GPS, turn up the tunes, and see where the road takes us.Volkswagen | Tiguan | Responsibly WildRed Urban2012-12-07 | ...Volkswagen | Driving Can Be Beautiful - Behind The ScenesRed Urban2012-12-06 | ...VW | Passat TDI Clean Diesel | Legendary Performance. Legendary Efficiency.Red Urban2012-12-06 | ...The After PartyRed Urban2012-09-13 | Come for the show. Stay for the conversation.
The Bessies. September 27th 2012. http://www.thebessies.caThe Casting SessionRed Urban2012-09-13 | One of ten new categories for 2012.
The Bessies. September 27th 2012, http://www.thebessies.caThe Volkswagen Art HeistRed Urban2012-01-20 | The #VWArtHeist, featuring the work of the All-New 2012 Jetta GLI, is on. Find your frame before they're all gone. More clues to come @VWCanada.Drake General Store | CreditRed Urban2011-11-02 | A pioneer looks to pay for her purchases at the Drake General Store with a different sort of credit.Drake General Store | RespiteRed Urban2011-11-02 | After eating nothing but horse meat for months, a desperate pioneer looks to procure something different from the Drake General Store.Drake General Store | PosseRed Urban2011-11-02 | A cowboy attempts to buy "supplies" for his posse at the Drake General Store.VW Golf | Drive Until: Talk (Chapter 3)Red Urban2011-10-11 | ...VW Golf | Drive until: Courage (Chapter 1)Red Urban2011-10-11 | ...VW Golf | Drive until: Time (Chapter 2)Red Urban2011-10-11 | ...Volkswagen GlobeRed Urban2011-04-13 | This Earth Day, Volkswagen Canada wants people to know that a little air in their tires can make a big impact on the environment. Volkswagen will be presenting a 30-second television ad, featuring a slowly inflating globe. It culminates with the message that "By checking our tire pressure regularly, we could save 24 million litres of gasoline a day."
The ad is just one part of the Volkswagen's Worldwide "Think Blue" program, which is based on the notion that environmental protection and automotive progress should go hand-in-hand.SDCS 030911 RC02Red Urban2011-04-08 | ...Jetta clay carRed Urban2010-10-25 | ...Jetta paper car 3d anaglyphRed Urban2010-10-25 | ...Jetta paper carRed Urban2010-10-25 | ...