Uploaded April 2025 | Updated September 2026, 2 hours ago

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ZEISS recently worked with a team in Mexico City at the studio Redefinition to create a broadcast commercial for GAC Motors. Utilizing the Scenario system from ZEISS, the team was able to produce a high quality product in a Virtual studio for less cost and more convenience. Here's our conversation with the production stakeholders.

GAC Motors:
Creative Director:
Redefinition Studio Manager: Jose Ortiz
Cinematographer: Beto Casillas, AMC
VFX Supervisor: Gaston Alvarez

Interviewer: Tony Wisniewski, Senior Manager, Creative Arts


ZEISS Team:
Jean-Marc Bouchut, Head of Cinema Sales, Americas
Alejandro Alcocer Paez, Director of Cinema Sales, Latin America
Nick Hayes, Director of Cinema Sales, US & Canada
David Warner, Cinema Technical Sales Specialist, Americas
Tanner Grimshaw, Cinema Technical Sales Specialist, Americas
Emily Miele, Cinema Sales Support, Americas

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