Uploaded July 2020 | Updated September 2026, 1 hour ago

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What is RPM on YouTube Studio? How does it compare to CPM and how do you increase them? This video will teach you all about it as well as where to find your RPM and CPM


0:00 YouTube RPM vs CPM intro
0:30 Youtube CPM VS RPM breakdown
1:00 YouTube CPM
1:43 YouTube RPM
2:28 Why RPM is lower than CPM
2:43 How to increase RPM and CPM
4:30 How to find a videos CPM and RPM
5:32 What to do if your RPM or CPM decreases

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