Uploaded July 2026 | Updated September 2026, 2 weeks ago
YouTube is rolling out a brand new content feature called "Shows"—and it completely changes how your videos are organized and discovered on the platform. If you want to capture massive watch time and capitalize on the massive growth of connected TV viewership, this is an update you cannot afford to ignore.
In this video, we break down exactly what YouTube Shows are, the massive early-adopter advantages reported by creators like Nate Curtiss, and a step-by-step tutorial on how to set up a Show on your channel right now.
We'll cover:
- Traditional Playlists vs. Structured Seasons
- Why Connected TV (CTV) is changing the algorithm
- Serial vs. Non-Serial Show setups
- The unique artwork requirements (Poster art, Backdrops, and Title Treatments)
- A live, practical walkthrough inside YouTube Studio desktop
If you want to turn single views into full-season binge sessions, stick around!
👉 RESOURCES MENTIONED IN THIS VIDEO:
- YouTube's Help Page - support.google.com/youtube/answer/16590581
- Download our Free YouTube Shows Artwork Dimensions Cheat Sheet here: buymeacoffee.com/doughewsonyt/e/556555
- Nate Curtiss' deep-dive X thread: https://x.com/natecurtiss_yt/status/2067347130680054078
🔔 Want to keep up with the latest YouTube news, feature updates, and creator strategies? Hit Subscribe to stay ahead of the game!
👥 Join this channel to get access to perks:
youtube.com/channel/UCMuXRMt5Zbah_hEwr4VYhWA/join
💻 Member's Only Discord - if you become a channel member or you're gifted a channel membership, you can access the Discord to chat with other members and ask your questions. Simply open your Discord and go to Integrations. Make sure your YouTube channel is linked to your Discord account. Once you're linked, you should see the DHYT Hewsonati Members Discord listed below. Click it to gain access!
📹Highly Recommended Playlists:
Channel Moderation Series - youtube.com/watch?v=FkCAmfwKLE8&list=PLP_7AD3abVec5Ojecasr9gYI7i6aGYnNV
TOOLS I RECOMMEND: (All are affiliate links)
🎥 Ecamm Live - The #1 live streaming software for Mac. Period. dhyt.link/ecamm
🔧 TubeSpanner - the go-to Swiss Army knife of productivity tools for creators! Check it out at dhyt.link/tubespanner
🤔 Creator ScoreCards - get deep analysis of your YouTube channel and others - dhyt.link/score
🎙️ ElevenLabs AI - the ultimate generative AI tool for voice audio genaration: dhyt.link/elevenlabs
📱 Opus Clip - the easiest way to repurpose your content for Shorts, Reels, Tik Tok and even a clips channel! - dhyt.link/opus
🏞 For all your content creation assets - stock footage, image, music, and more check out Envato - dhyt.link/elements
👨🏼🏫 Streamer Templates - for all your overlays, backgrounds, merch pages and more, check out Streamer Templates today! dhyt.link/strtmp
🎸 Lick'd - the best place to license contemporary music for use in your videos! - dhyt.link/lickd
📧 Kit - the creator-friendly service for building your email list and newsletters. Get your 14 day free trial - dhyt.link/kit-trial
✅ For more of the tech surrounding content creation - including gear, apps, software, platforms and news, subscribe to the channel!
goo.gl/jyDfZB
🎤 My #1 audio gear recommendation is Rode - dhyt.link/rode
Disclaimer: Some of these links are affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.
☕️ Buy Me A Coffee! For an alternative way to support this channel, consider buying me a coffee! buymeacoffee.com/doughewsonyt
🌏 Check out my website and sign-up for my email newsletter at doughewsonyt.com
📰 Subscribe to my weekly email newsletter - YouTube Creator News! - dhyt.link/newsletter
👕Check out the all-new Doug Hewson YT merch here: dhyt.link/shirts
📹 My current gear for content creation can be found here: dhyt.link/AIP
🎼 Like The Background Music? Check out Creator Mix for your video music and live stream background music! creatormix.com
#DougHewsonYT #nimminati
Correction:
00:10 - note that 1 requirement to have Shows is being in the YouTube Partner Program. This is something I wasn't aware of at the time of recording.
00:00 - YouTube Shows
00:55 - What Are Shows?
02:27 - What Nate Curtiss Shares About Shows
05:07 - What YouTube Says About Shows
13:03 - Setting Up Shows in YouTube Studio
21:52 - More to Come on Shows
YouTube is rolling out a brand new content feature called "Shows"—and it completely changes how your videos are organized and discovered on the platform. If you want to capture massive watch time and capitalize on the massive growth of connected TV viewership, this is an update you cannot afford to ignore.
In this video, we break down exactly what YouTube Shows are, the massive early-adopter advantages reported by creators like Nate Curtiss, and a step-by-step tutorial on how to set up a Show on your channel right now.
We'll cover:
- Traditional Playlists vs. Structured Seasons
- Why Connected TV (CTV) is changing the algorithm
- Serial vs. Non-Serial Show setups
- The unique artwork requirements (Poster art, Backdrops, and Title Treatments)
- A live, practical walkthrough inside YouTube Studio desktop
If you want to turn single views into full-season binge sessions, stick around!
👉 RESOURCES MENTIONED IN THIS VIDEO:
- YouTube's Help Page - support.google.com/youtube/answer/16590581
- Download our Free YouTube Shows Artwork Dimensions Cheat Sheet here: buymeacoffee.com/doughewsonyt/e/556555
- Nate Curtiss' deep-dive X thread: https://x.com/natecurtiss_yt/status/2067347130680054078
🔔 Want to keep up with the latest YouTube news, feature updates, and creator strategies? Hit Subscribe to stay ahead of the game!
👥 Join this channel to get access to perks:
youtube.com/channel/UCMuXRMt5Zbah_hEwr4VYhWA/join
💻 Member's Only Discord - if you become a channel member or you're gifted a channel membership, you can access the Discord to chat with other members and ask your questions. Simply open your Discord and go to Integrations. Make sure your YouTube channel is linked to your Discord account. Once you're linked, you should see the DHYT Hewsonati Members Discord listed below. Click it to gain access!
📹Highly Recommended Playlists:
Channel Moderation Series - youtube.com/watch?v=FkCAmfwKLE8&list=PLP_7AD3abVec5Ojecasr9gYI7i6aGYnNV
TOOLS I RECOMMEND: (All are affiliate links)
🎥 Ecamm Live - The #1 live streaming software for Mac. Period. dhyt.link/ecamm
🔧 TubeSpanner - the go-to Swiss Army knife of productivity tools for creators! Check it out at dhyt.link/tubespanner
🤔 Creator ScoreCards - get deep analysis of your YouTube channel and others - dhyt.link/score
🎙️ ElevenLabs AI - the ultimate generative AI tool for voice audio genaration: dhyt.link/elevenlabs
📱 Opus Clip - the easiest way to repurpose your content for Shorts, Reels, Tik Tok and even a clips channel! - dhyt.link/opus
🏞 For all your content creation assets - stock footage, image, music, and more check out Envato - dhyt.link/elements
👨🏼🏫 Streamer Templates - for all your overlays, backgrounds, merch pages and more, check out Streamer Templates today! dhyt.link/strtmp
🎸 Lick'd - the best place to license contemporary music for use in your videos! - dhyt.link/lickd
📧 Kit - the creator-friendly service for building your email list and newsletters. Get your 14 day free trial - dhyt.link/kit-trial
✅ For more of the tech surrounding content creation - including gear, apps, software, platforms and news, subscribe to the channel!
goo.gl/jyDfZB
🎤 My #1 audio gear recommendation is Rode - dhyt.link/rode
Disclaimer: Some of these links are affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.
☕️ Buy Me A Coffee! For an alternative way to support this channel, consider buying me a coffee! buymeacoffee.com/doughewsonyt
🌏 Check out my website and sign-up for my email newsletter at doughewsonyt.com
📰 Subscribe to my weekly email newsletter - YouTube Creator News! - dhyt.link/newsletter
👕Check out the all-new Doug Hewson YT merch here: dhyt.link/shirts
📹 My current gear for content creation can be found here: dhyt.link/AIP
🎼 Like The Background Music? Check out Creator Mix for your video music and live stream background music! creatormix.com
#DougHewsonYT #nimminati
Correction:
00:10 - note that 1 requirement to have Shows is being in the YouTube Partner Program. This is something I wasn't aware of at the time of recording.
00:00 - YouTube Shows
00:55 - What Are Shows?
02:27 - What Nate Curtiss Shares About Shows
05:07 - What YouTube Says About Shows
13:03 - Setting Up Shows in YouTube Studio
21:52 - More to Come on Shows
