Youre in the Hospitality Business (Whether You Know It or Not) @NextBigIdeaClub
Youre in the Hospitality Business (Whether You Know It or Not)  @NextBigIdeaClub
Uploaded May 2026 | Updated September 2026, 1 day ago
For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They kept asking the same question: "I get how this works in a restaurant, but how do I apply it in my business?" So Will wrote them an answer. It's called Unreasonable Hospitality: The Field Guide.

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You're in the Hospitality Business (Whether You Know It or Not)

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