Uploaded May 2026 | Updated September 2026, 1 day ago
For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They kept asking the same question: "I get how this works in a restaurant, but how do I apply it in my business?" So Will wrote them an answer. It's called Unreasonable Hospitality: The Field Guide.
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For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They kept asking the same question: "I get how this works in a restaurant, but how do I apply it in my business?" So Will wrote them an answer. It's called Unreasonable Hospitality: The Field Guide.
đ SPONSORED BY:
Granola â If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea
Incogni â Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi
Quince â Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi
Shopify â Launch your business for just $1/month. Start selling today at shopify.com/nbi










![The Case for AI Optimism with Peter Diamandis and Steven Kotler
Nearly half of all Americans believe AI is bad for humanity. Peter Diamandis is not one of them. On his podcast, â Moonshotsâ , and in his new book, â We Are as Godsâ , co-written with the inimitable Steven Kotler, he makes the case that artificial intelligence is already ushering in a world of abundance â think radical life extension, 10 billion humanoid robots, and agents that do your job while youre sipping a latte.
He knows it may not be all sunshine and hydroponic roses, but he believes our future is incredibly bright. And hes putting his money where his mouth is: XPRIZE, the nonprofit he founded more than 30 years ago to bankroll breakthroughs, just announced its â giving $3.5 millionâ to filmmakers who conjure convincingly optimistic visions of the future.
Rufus and Caleb dont have their film treatment ready yet, but they do have plenty of questions for Peter and Steven about flying cars, the future of work, worst-case scenarios, and the new commandments for working with AI.
đŹÂ LINES WE LOVE:
âIf youâre in ninth grade and youâre using AI to do your homework, thatâs just stupid, and you shouldnât be allowed to do that. But if youâre in ninth grade and youâre using AI to help you build a starship to go to Alpha Centauri, or create a new form of energy, or something thatâs way beyond your dreams â and itâs enabling you to up-level your ambition and your abilities â then thatâs amazing.â âPeter Diamandis
âHuman writing is weird, its surprising, its idiosyncratic, it has high prediction error. An LLM optimizes towards the mean, towards the average. It standardizes output... [It] may make your writing look a lot cleaner to you, but its actually hurting communication and its hurting persuasion. Average gets ignored; remarkable gets remembered.â âSteven Kotler
Im not worried about artificial intelligence. Im worried about human stupidity.â âPeter Diamandis
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