Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Did Sony purposefully hide the other tiers of PlayStation Plus price hikes? And PS5 sales are on the way down after the price hike.

Chapters:
00:00 Intro
00:38 Price Hike Structure: Essential, Extra, and Premium Specifics
01:44 Breakdown of Consumer Trust & Arrogant Tactics
02:11 Declining Hardware Trends & VG Charts Data
02:43 Using the State of Play Rumors as a Distraction
04:00 The Rise of the Secondhand Hardware Market
05:01 Managing Bad PR Narratives and the Wolverine Strategy
05:38 The Choice to Announce Presentations Early
06:47 Comparing New UK and US PlayStation Plus Tier Prices
07:43 The Real Impact of a Price Rise in a Distressed Economy
09:08 The New Customer Penalty & Ecosystem Lock-In
09:36 The GTA 6 and Wolverine Barrier to Entry
10:22 Gaming's Transition Into a Luxury Hobby For the 1%
11:35 Outro

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