Uploaded April 2026 | Updated September 2026, 2 days ago

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• Linda Tong, CEO of Webflow, joins Michael Grinich at HumanX 2026 to talk about the shift from static websites to agentic web experiences, and why this year belongs to the marketer.

Key topics:
• Why Webflow is now an "agentic web marketing platform," not just a website builder
• AEO (Answer Engine Optimization): what it takes to rank in ChatGPT, Claude, and Perplexity instead of Google
• How AEO differs from SEO: site schema, FAQ structure, brand consistency across Reddit and third-party sources
• Why your website now needs two versions: one for humans, one for agents
• Webflow's traffic data: 20% of visits are already from agents, up 350% year over year
• How to serve the right version to the right audience using user agent detection
• Last year was the year of the developer. This year is the year of the marketer, and why the math holds up
• Linda's personal agent stack: a custom CRM built from agents that tracks every relationship and surfaces context before outreach

Learn more about WorkOS: workos.com and Webflow: webflow.com