Uploaded January 2026 | Updated September 2026, 2 weeks ago
You don’t build a brand with logos or slogans.
You build it with decisions.
With behaviors.
With what you tolerate and what you don’t.
And it always starts at the very top.
Because brand is leadership, in action, not in words.
Our Brand Manager Eva Menuzzi met with three members of our Managing Board 💬
🎤 Oliver Maassen, Chief Human Resources Officer (CHRO)
“A brand is brought to life by people, but only clear leadership from the top can define a shared culture that consistently links strategy, values, and brand promise across all countries.”
🎤 Dr. Lars Grünert, Chief Financial Officer (CFO)
“A strong brand is an economic asset that builds trust, lowers costs, and guides investment and financial strategy. This alignment can only be ensured by top management acting in line with the company’s vision.”
🎤 Dr. Mathias Kammüller, Chief Digital Officer (CDO) and member of the entrepreneurial family
“As a family-led company, we personally stand for the brand’s values, using it as a compass 🧭 set at board level to ensure responsibility, reliability, and long-term thinking are truly lived.”
You don’t build a brand with logos or slogans.
You build it with decisions.
With behaviors.
With what you tolerate and what you don’t.
And it always starts at the very top.
Because brand is leadership, in action, not in words.
Our Brand Manager Eva Menuzzi met with three members of our Managing Board 💬
🎤 Oliver Maassen, Chief Human Resources Officer (CHRO)
“A brand is brought to life by people, but only clear leadership from the top can define a shared culture that consistently links strategy, values, and brand promise across all countries.”
🎤 Dr. Lars Grünert, Chief Financial Officer (CFO)
“A strong brand is an economic asset that builds trust, lowers costs, and guides investment and financial strategy. This alignment can only be ensured by top management acting in line with the company’s vision.”
🎤 Dr. Mathias Kammüller, Chief Digital Officer (CDO) and member of the entrepreneurial family
“As a family-led company, we personally stand for the brand’s values, using it as a compass 🧭 set at board level to ensure responsibility, reliability, and long-term thinking are truly lived.”
