Uploaded August 2026 | Updated September 2026, 2 weeks ago

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The biggest obstacle to starting a new venture isn't a lack of capital, but an excess of ego. Chris Koerner, host of The Koerner Office podcast, argues that most entrepreneurs play business instead of actually doing business. By de-risking ideas through small-scale testing—like pop-ups or farmers markets—anyone can validate product-market fit before pouring in massive investment. Ultimately, the fear of judgment from acquaintances is a distraction. Since most people are too preoccupied to notice a new endeavor, the only way to win is to let go of pride, focus on the first customer, and start building.
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