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haikarate4 | Yorkie Candy Bar Commercial 70's @haikarate4 | Uploaded December 2014 | Updated October 2024, 4 days ago.
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Yorkie Candy Bar Commercial from the 70's. The Yorkie bar, a chunkier alternative to Cadbury's Dairy Milk, was aimed at men. In the 1980s for example, toy lorries with the Yorkie bar logo were manufactured by Corgi, and television advertisements for the Yorkie bar featured truck drivers. In 2001, the advertisement campaign made this more explicit with the slogan and wrapper tagline It's not for girls, which caused controversy. Special versions for use in Ministry of Defence ration packs read It's not for civvies. In 2006 a special edition that was for girls was sold, wrapped in pink. Aside from the original milk chocolate bar, several variants are available, such as "raisin and biscuit" flavour, "honeycomb" flavour, and Yorkie Ice Cream.

For a time, trains arriving at York railway station would pass a billboard which read "Welcome to" and then a picture of a Yorkie bar, with the end bitten off, so it read "Welcome to York" (and beneath it, the slogan "Where the men are hunky and the chocolate's chunky").
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Yorkie Candy Bar Commercial 70's @haikarate4

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