Uploaded June 2026 | Updated September 2026, 1 week ago

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Dive deep into fundamental design principles for Apple platforms.

Explore related documentation, sample code, and more:
Human Interface Guidelines: Design principles: developer.apple.com/design/human-interface-guidelines/design-principles
Essential Design Principles: developer.apple.com/videos/play/wwdc2017/802
Craft clear names for features and labels in your app: developer.apple.com/videos/play/wwdc2026/290

00:00 - Intro
01:08 - Purpose
01:52 - Agency
03:38 - Responsibility
06:04 - Familiarity
08:52 - Flexibility
11:13 - Simplicity
13:42 - Craft
15:47 - Delight

More Apple Developer resources:
Video sessions: apple.co/VideoSessions
Documentation: apple.co/DeveloperDocs
Forums: apple.co/DeveloperForums
App: apple.co/DeveloperApp