Uploaded June 2026 | Updated September 2026, 1 week ago

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Discover how you can use the power of Retention Messaging to reach subscribers before they cancel. Learn how to configure this feature in App Store Connect and add subscription offers, as well as leverage the Retention Messaging API to deliver real-time messaging and alternative options that encourage people to stay subscribed to your app or game.

Explore related documentation, sample code, and more:
Supporting monthly subscriptions with a 12-month commitment: developer.apple.com/documentation/StoreKit/supporting-monthly-subscriptions-with-a-12-month-commitment
Retention Messaging API: developer.apple.com/documentation/RetentionMessaging
Interest form: Real-time Retention Messaging: developer.apple.com/contact/request/retention-messaging-api
Enhance your presence on the App Store: developer.apple.com/videos/play/wwdc2026/205
What’s new in Apple In-App Purchase: developer.apple.com/videos/play/wwdc2026/210

00:00 - Introduction
02:38 - Retention Messaging in App Store Connect
06:38 - Real-time Retention Messaging
11:46 - Retention Messaging comparison

More Apple Developer resources:
Video sessions: apple.co/VideoSessions
Documentation: apple.co/DeveloperDocs
Forums: apple.co/DeveloperForums
App: apple.co/DeveloperApp