Uploaded June 2026 | Updated September 2026, 1 week ago

---

The names of your products, features, and labels can determine how people understand and navigate your app. Explore the principles behind thoughtful naming in app design, examine the patterns used across Apple apps, and learn how to make naming decisions with intention.

Explore related documentation, sample code, and more:
Human Interface Guidelines: Writing: developer.apple.com/design/human-interface-guidelines/writing
Principles of great design: developer.apple.com/videos/play/wwdc2026/250

00:00 - Introduction
01:18 - Criteria
05:25 - Process
10:34 - Evaluation

More Apple Developer resources:
Video sessions: apple.co/VideoSessions
Documentation: apple.co/DeveloperDocs
Forums: apple.co/DeveloperForums
App: apple.co/DeveloperApp