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Smithsonian National Air and Space Museum | Written in the Sky: The History & Future of Aerial Advertisement: STEM in 30 - Season 9 - Episode 5 @airandspace | Uploaded March 2023 | Updated October 2024, 1 hour ago.
You are exposed to advertising everyday. Some of that advertising happens in the air!

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Have you ever been at the beach and seen a banner streaming behind an airplane? Maybe it says something like "Grab a Hot Dog at Captain Jack's" and you think - hey a hot dog would be good. That's the power of advertising and we see it everywhere - on the TV, social media feeds, in magazines - advertising is a big business. But does it make sense to spend the money on a flying a banner over a crowded beach or writing something in the sky? What do you really know about aerial advertisement? How big does something need to be to see it from the ground and how do you write in the sky? We'll explore those topics and more in this episode of STEM in 30.

STEM in 30 is an Emmy nominated free educational series for kids produced by the Smithsonian's National Air and Space Museum. We cover all the cool, fun, and weird ways that aviation and spaceflight touch our lives. Check out more episodes: https://airandspace.si.edu/stem-30

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This episode includes:
Advertising is Everywhere: youtu.be/9izn3AFLL4w
History of Skywriting: youtu.be/3xImJiTM-u0
Written in the Sky an Interview with Suzanne Asbury-Oliver: youtu.be/k1L0QXSS7gw
Skywriting Demo: youtu.be/gR0n0U93_qM?t=661
Roscoe and Gilmore: youtu.be/GKLGgtnxdlc
The Goodyear Blimp: youtu.be/EXu7Gvx-wpM
Airline Posters: youtu.be/gR0n0U93_qM?t=1024
Cola Wars: youtu.be/J-2Yy3gD3tQ
Are You a Good Media Consumer?: youtu.be/rHQNa7PI8nM

This episode is made possible by the generous support of Hexcel.
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Written in the Sky: The History & Future of Aerial Advertisement: STEM in 30 - Season 9 - Episode 5 @airandspace

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