Uploaded June 2024 | Updated September 2026, 1 hour ago
Veteran publisher and best-selling author, S.C. Mendes of Blood Bound Books, shares his knowledge of what every writer needs to do when it comes to learning how to grow a mailing list, how to use to grow your readership and why a mailing list is integral to the success of any author. Learn tried and true techniques for promoting your mailing list, attracting loyal subscribers, and best practices for getting the most out of this often overlooked, invaluable tool for writers.
Subscribe to Blood Bound Book's newsletter for free and get 20% of any of their books: bloodgutsandstory.com/ebookmailinglist
Visit Blood Bound Books on the web: bloodgutsandstory.com
Earn free books by donating your blood: bloodgutsandstory.com/blood-drive-form
Follow Blood Bound Books on Twitter: @BloodBoundBooks
Check out their books: bloodgutsandstory.com/new-releases
Subscribe to Blood Bound Books for free and get 20% off any of their books: bloodgutsandstory.com/ebookmailinglist
TIMESTAMPS
00:00:00 - INTRO
00:03:25 - Why are mailing lists are more important than ever before
00:06:59 – What has changed about mailing lists?
00:11:02 – How do you find subscribers for your mailing lists?
00:22:22 – What to do so people respond well to your request to buy your book
00:31:34 – Providing tips, creating segments, and other ways to enhance your engagement
00:33:57 – Why segmenting your mailing lists makes sense
00:39:33 – Don’t overthink it and combating analysis paralyses
00:43:37 – Using social media to gain new subscribers
00:45:47 – Substack and the Nazis and sorting out the BS
00:50:10 – Understanding motifs is a two way street (Find what works for YOU)
00:55:43 – Working with other authors
00:58:31 – A word of caution about working with other authors
01:01:34 – Putting an exact dollar value on a subscriber’s e-mail
01:05:50 – Does a newsletter need to lead to a landing page?
01:08:58 – Birthday cards and other out of the box ideas to grow your list
01:14:26 – In summary, don’t be afraid to try things and other takeaway advice
01:17:02 – Be the biggest loser to be the best at what you REALLY want
01:20:18 – How far can you take it?
***
If you enjoyed this video, please consider throwing the channel a bone to keep the content alive and well. Every bit goes a long way to keeping this dark heart beating! buymeacoffee.com/DarkBites
Become a Patron of Dark Bites for Early access and exclusive content! patreon.com/DarkBites91
Follow Dark Bites on X: @DarkBitesBlog
Or on Instagram: @darkbitesbyrickhipson
Until next time, stay hungry ... stay dark.
And thanks for watching!
#writersofinstagram #writingworkshop #howtopublishabook #mailinglist #publishingadvice #writeradvice #publisher #writingcommunity
Veteran publisher and best-selling author, S.C. Mendes of Blood Bound Books, shares his knowledge of what every writer needs to do when it comes to learning how to grow a mailing list, how to use to grow your readership and why a mailing list is integral to the success of any author. Learn tried and true techniques for promoting your mailing list, attracting loyal subscribers, and best practices for getting the most out of this often overlooked, invaluable tool for writers.
Subscribe to Blood Bound Book's newsletter for free and get 20% of any of their books: bloodgutsandstory.com/ebookmailinglist
Visit Blood Bound Books on the web: bloodgutsandstory.com
Earn free books by donating your blood: bloodgutsandstory.com/blood-drive-form
Follow Blood Bound Books on Twitter: @BloodBoundBooks
Check out their books: bloodgutsandstory.com/new-releases
Subscribe to Blood Bound Books for free and get 20% off any of their books: bloodgutsandstory.com/ebookmailinglist
TIMESTAMPS
00:00:00 - INTRO
00:03:25 - Why are mailing lists are more important than ever before
00:06:59 – What has changed about mailing lists?
00:11:02 – How do you find subscribers for your mailing lists?
00:22:22 – What to do so people respond well to your request to buy your book
00:31:34 – Providing tips, creating segments, and other ways to enhance your engagement
00:33:57 – Why segmenting your mailing lists makes sense
00:39:33 – Don’t overthink it and combating analysis paralyses
00:43:37 – Using social media to gain new subscribers
00:45:47 – Substack and the Nazis and sorting out the BS
00:50:10 – Understanding motifs is a two way street (Find what works for YOU)
00:55:43 – Working with other authors
00:58:31 – A word of caution about working with other authors
01:01:34 – Putting an exact dollar value on a subscriber’s e-mail
01:05:50 – Does a newsletter need to lead to a landing page?
01:08:58 – Birthday cards and other out of the box ideas to grow your list
01:14:26 – In summary, don’t be afraid to try things and other takeaway advice
01:17:02 – Be the biggest loser to be the best at what you REALLY want
01:20:18 – How far can you take it?
***
If you enjoyed this video, please consider throwing the channel a bone to keep the content alive and well. Every bit goes a long way to keeping this dark heart beating! buymeacoffee.com/DarkBites
Become a Patron of Dark Bites for Early access and exclusive content! patreon.com/DarkBites91
Follow Dark Bites on X: @DarkBitesBlog
Or on Instagram: @darkbitesbyrickhipson
Until next time, stay hungry ... stay dark.
And thanks for watching!
#writersofinstagram #writingworkshop #howtopublishabook #mailinglist #publishingadvice #writeradvice #publisher #writingcommunity
